Lifestyle PR Firm Shares Tips For Marketing Premium Spirits

Research reveals beer, wine, liquor store sales has yielded $72 billion in sales in the U.S. “Adult consumers, particularly millennials … enjoy exploring different spirits categories, learning about how and where they are produced, and sharing their spirits knowledge and experiences with their friends," reports the Distilled Spirit Council.

Our boutique NYC PR firm stays abreast of industry trends to keep our wine and spirits clients’ top of mind in the news.   Liquor marketing requires an ongoing media relations program to educate consumers about the unique characters – look, mouth feel, flavor and notes of different spices.

It is vital to have a skilled mixologist on staff to develop creative cocktails recipes targeted for special occasions such as Valentine’s Day, Fourth of July, engagements and weddings, Christmas and New Year’s Eve celebrations.  Recipes prove invaluable to drive sales for premium spirits.

In addition to an aggressive media relations program, creative marketing ideas listed below also helps to take things one step further as it pertains to liquor marketing.

Cause-Related Marketing Programs are a very effective way for companies to support worthwhile charitable events and elevate the profile for their brands.  By becoming a platinum, diamond, or silver sponsor, liquor companies receive invaluable marketing – online banner ads, e-mail marketing, social media outreach, digital, event signage – as it pertains to supporting worthwhile charitable events.

The visibility helps to shape perception for the liquor company as being dedicated to charitable causes.  In the era of M.A.D.D. (Mothers Against Drunk Drivers) and S.A.D.D. (Students Against Destructive Decisions), it is important to position liquor distributors as good corporate citizens who advocate responsible drinking and who give back to their communities to help market and sell their beer, wines and spirits.
 
Event Sponsorships as it pertains to concerts and major sporting events are another way to elevate the profile for liquor companies.  Often, liquor distributors receive tremendous visibility through the marketing materials – playbills, billboards, event signage, banners, sales promotional materials such as t-shirts, back packs, caps, etc…
 
Media Relations is still a highly effective tool for generate brand and consumer awareness through timely and topical press releases and pitch ideas. 

It is a real testament to the quality of your brand when an influential reporter reports in print and broadcast outlets your spirit.  Journalists can educate consumers about the mouth feel, character, flavor, and hidden notes of different spices as it compares with other liquor brands and extol the benefits of selecting one brand over another brand.

Third-party endorsements for influential wine and spirits media are invaluable for moving the needle with your brand.  Also, easy to follow cocktail recipes will also enhance your chances for editorial coverage in the media.

Co-Op TV Satellite Media Tours are an effective way to secure product placements for your liquor brand on television.  Often, the co-op satellite media tours revolve around a specific theme such as holiday entertaining, great gift ideas for dad, wedding gifts, and Valentine’s day gift ideas to name a few. 

With this sponsored opportunity, the on-air spokesperson skillfully weaves your liquor brand and other consumer products into the television segment.  Don’t be disappointed if your liquor brand is not prominently featured on television.  Many times, the on-air personalities may have to turn the bottle to a slight angle depending on the time of day the segment appears on television. 

Broadcast media is a highly effective medium for extolling the unique attributes for a liquor brand.

Social Media Outreach is vital for liquor companies post frequently on Facebook, Twitter and Instagram to inform loyal fans about new cocktail recipes, upcoming promotions, limited time offers, holiday gift ideas, new products rolling out across the country.
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Our boutique NYC PR firm is here to help.  Give us a call.

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