Cause-related marketing, also known as cause marketing, pairs a 501 © non-profit with a for profit business to raise funds and awareness for a worthwhile charitable cause. It is a win-win scenario – 1) the for profit business is positioned as a good corporate citizen dedicated to philanthropy and 2) the charitable cause benefits from donations.
Research shows the following key findings as it pertains to a company’s cause-related marketing initiatives.
In this blog, Allen Marketing Communications, Inc, a Non-Profit Cause Related PR Agency in NYC, shares insights on how companies, small and large, can include cause-related marketing as part of their overall strategy.
Cause related marketing initiatives are becoming increasingly popular among businesses looking to make a positive impact while also promoting their products and services. There are six different types of cause-related marketing initiatives: advertising, sponsorships, licensing, direct marketing, facilitated giving, and purchase-triggered giving.
Choose A Charity That Suits Your Brand
Finding a cause that complements your brand is the first step in integrating cause marketing into your plan. Companies should choose a cause that appeals to your target market and is consistent with the principles of your brand.
Align With A Charitable Organization
The next step is to collaborate with a nonprofit organization that supports the company’s core values. Choose a charity that is well-known in your area or whose goals are consistent with your company.
Create A Marketing Strategy
It's time to make a marketing strategy with a Cause Related Marketing PR agency in NYC. You should have a budget, marketing materials, and an event schedule in your strategy. To reach a larger audience, make sure your marketing strategy incorporates both print, broadcast and online media.
Allen Marketing Communications, Inc. team of non-profit specialists can help companies develop successful cause-related marketing campaigns. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.