If you’ve ever taken the whole family on a long trip, you’re well aware of the logistical demands, especially if you have young children. It’s far more complicated than traveling as a couple. For families that like to go abroad, there are passports to obtain and keep up to date, and everyone needs vaccinations.
Vrbo’s annual Travel Trend report reveals, “Parents are more likely to reward their kids on their 2022 vacations. After an irregular two years, kids will have a bigger say in vacation planning, with half of the families saying they’re more likely to let their kids decide where they vacation, compared to pre-pandemic times.”
In this blog, Allen Marketing Communications, Inc. a NYC boutique travel and lifestyle public relations agency, shares tips to help savvy marketers tap into the lucrative family travel market.
Traveling to a new destination, foreign or domestic, is always exciting, but it generally takes a day or two to get your bearings and a good feel for where things are. Why not give the gift of a head start by doing some research and purchasing tickets to a popular tourist destination ahead of time.
That will help your friends or family members kick-start their itinerary while they get a sense of how to make the most of their time. Combine it with a nice lunch or dinner, and you’ve got a fun and convenient start to a great vacation.
The Covid-19 pandemic has also sparked a trend for families to buy out villas and houses and boutique hotels to provide ample space for social distancing on a family getaway.
Games and Activities
One ironclad rule of vacation travel is that kids need something to occupy their time, especially the young ones. It’s not their fault; they just aren’t used to being penned up in a car or airplane for hours on end. Games and activities that occupy their minds and allow them to use their hands creatively can make a big difference.
The Lonely Planet kid’s journal is a fun way for kids to write down their thoughts and feelings about their trip. Who knows? It may lead to a career in travel writing. If games are what they like, you can’t go wrong with old reliables like Uno or more modern favorites, such as a handheld gaming device. The Nintendo Switch is a popular choice, as it has access to apps like Hulu as well as video games.
Toddlers present a different challenge when it comes to traveling. They need something that keeps their hands busy. How about a gift that allows them to take part in the journey while allowing them to travel in style?
The Trunki Ride-On toy and suitcase is big enough to accommodate clothing, books, and games but small enough to fit in an overhead compartment. It’s on wheels and includes a towing strap, which lets little ones pull their own weight (until they ask mom to carry it for them, of course).
Convenient and Attractive
Parents have a lot on their plate when it comes to vacationing. They’re responsible for everything of importance, such as passports, medicines, USB sticks, keys, and anything that cannot be lost. That’s what makes a good travel organizer such a useful gift. The BUBM Universal Double Layer case can handle your essentials, as well as an iPad, your toiletries, and more.
If parents are traveling with small children or toddlers, another great gift is the Piggyback Rider backpack carrier. This product is a standing backpack that you can place your child in. It’s a great way to transport your child, especially in rougher terrain where strollers won’t work. Your child will love the view.
It is no secret the pandemic has inspired remote workers to mix business with pleasure. Thanks to the rise in popularity of Zoom calls, employees can work anywhere in the world and simply connect by Zoom for the all important business meeting.
The Covid-19 vaccines and boosters for multiple generations in a family will inspire many families to embrace in-person family remembers instead of gathering over Zoom.
Skip Trips, are quite simply grandparents traveling with grandchildren, leaving parents home alone. Family Travel Association reports that “37 percent of grandparent respondents intended to take their grandchildren with them on a trip during the next three years.”
Skips Trips present an invaluable opportunity for grandparents to bond with their grandchildren, share life lessons with them during a family vacation. In fact, Barron reports, “travelers in their 80s are anxious to make up for the months lost in quarantine. Families separated by the pandemic are finally uniting to take that long-awaited trip.”
The sky’s the limit! Let our travel and lifestyle public relations professionals help you to tap into the growing family travel market.
Guest Post by Chelsea Lamb at Business Pop
Courtesy of Pixabay.