They say, “Good things come in small packages.”
As we enter the fourth quarter, many destinations, hotels, food and beverage, wine and spirit companies are planning for life post COVID-19 and budget for 2021. For destinations and companies looking for multi-national, multi-lingual teams, we are here to help.
Allen Marketing Communications, Inc., a NYC boutique travel and lifestyle public relations agency, specializes in travel, food and beverages, wine and spirits, wellness and non-profits. Our network of boutique PR agencies have the local knowledge and intelligence to help major brands capture share of market and share of wealth around the world.
Our services include brand building, media relations, social media – influencer marketing, crisis communications, editorial services (and translation of press materials into different languages), travel trade (digital expos and in-person), special events (virtual and in-person press conferences and consumer showcases).
Our team is also very knowledgeable about SEO. We incorporate SEO branded key messages into all communications – press materials, speeches, sales promotional material –to ensure a consistent branded message and to help drive traffic to our client’s website.
We stay on the pulse with current trends and industry developments to ensure our clients’ branded messages are relevant. Journalists recognize our agencies for producing timely, topical and relevant stories to keep our clients’ top of mind and in the press.
On multi-national global campaigns, we share best practices to ensure our clients’ message(s) resonate with an international audience. We pay careful attention to local cultures and tailor our messages and experiences to garner credible third-party editorial stories and to create loyal customers around the world.
Our team of dedicated and skilled travel and lifestyle PR professionals (see below) are committed to becoming part of your marketing team.
Australia and New Zealand
Rachel Aked Public Relations
Lesley Jo Wiliamson Public Relations
One Percent Agency
Turner Communications, Inc.
Will & Wow, Co. Ltd
United Arab Emirates
All Details Middle East
In addition to being skilled story tellers, our talented team of PR agencies often implement an integrated marketing campaign working with the travel trade – travel agents and tour operators – and the MICE market to inspire this lucrative industry to plan their next meeting in a particular destination. We often host in-person and virtual training sessions to ensure their product knowledge are current and they can sell packages to their customers.
For other consumer marketing clients, our team also implements a beverage, food, wine and spirit trade program featuring expos (digital and socially distant in-person expos) for our clients to meet customers and answer their questions about the new food, beverage, wine or spirit product. We often seek out speaking engagements to position our clients as thought leaders in their respective industries.
We offer value for money. Although our fees are a fraction of the cost of large global PR agencies, our network of boutique travel and lifestyle public relations agency produce award-winning programs.
Our team has won numerous industry awards in our respective markets. We are here to help. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.