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  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
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      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
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    • Lifestyle Public Relation
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      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
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Get the Most From Your Home Business By Avoiding These Costly Mistakes

8/29/2022

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Starting a home-based business is an excellent way to make a living doing something you love without stepping foot from your house. It’s easy to imagine the benefits that follow, not the least of which are flexibility, freedom, and convenience.
 
With that said, home businesses are like any other in that you must make good decisions and set yourself up for success. Today, Allen Marketing Communications, a boutique travel and lifestyle public relations agency based in New York City, discusses three significant mistakes to avoid making so that you can build your company quickly:
 
Neglecting to Get Help
You may be a solopreneur or operate with a micro-team, but that doesn’t mean you don’t need additional help to keep things running smoothly.
 
  • Find a reputable accountant to help you stay financially sound.
  • Hire a web designer to build you a beautiful, easy-to-use website.
  • Work with a content writer to regularly produce top-notch articles and landing pages for your site. A writer can also ensure you keep a steady stream of engaging social media posts flowing.
  • Have a virtual assistant handle the menial, day-to-day tasks that eat up all your time.
 
Underestimating the Power of Marketing
Effective marketing can do wonders for building your brand recognition and acquiring customers. Don’t make the mistake of downplaying its impact.
 
  • Besides posting regular content on your social media accounts, engage with customers through messaging, comments, and other means.
  • Explore other marketing channels like email, paid ads, and print ads.
 
Working From the Couch
You’ll be hard-pressed to run a thriving company without a dedicated home workspace that inspires productivity.
 
  • Make sure your office provides some level of separation from the other areas of your home.
  • To facilitate quicker payment from your clients, start with an invoice template that’s free to use and easy to customize.
  • Invest in any other tools and equipment that can help you accomplish your daily tasks and long-term goals efficiently.
  • Optimize productivity and promote mental health by maximizing natural light in your workspace.
 
The benefits of entrepreneurship are very real, but not every home-based entrepreneur succeeds with their first company. Avoid the pitfalls above, and take the necessary steps to position your business to flourish long-term. And never stop learning how to improve your daily routines for optimal productivity.
 
We would love to hear from you.
 
Guest Post:  Chelsea Lamb at Business Pop
 
Image via Unsplash
 


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  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact