Starting a home-based business is an excellent way to make a living doing something you love without stepping foot from your house. It’s easy to imagine the benefits that follow, not the least of which are flexibility, freedom, and convenience.
With that said, home businesses are like any other in that you must make good decisions and set yourself up for success. Today, Allen Marketing Communications, a boutique travel and lifestyle public relations agency based in New York City, discusses three significant mistakes to avoid making so that you can build your company quickly:
Neglecting to Get Help
You may be a solopreneur or operate with a micro-team, but that doesn’t mean you don’t need additional help to keep things running smoothly.
Underestimating the Power of Marketing
Effective marketing can do wonders for building your brand recognition and acquiring customers. Don’t make the mistake of downplaying its impact.
Working From the Couch
You’ll be hard-pressed to run a thriving company without a dedicated home workspace that inspires productivity.
The benefits of entrepreneurship are very real, but not every home-based entrepreneur succeeds with their first company. Avoid the pitfalls above, and take the necessary steps to position your business to flourish long-term. And never stop learning how to improve your daily routines for optimal productivity.
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Guest Post: Chelsea Lamb at Business Pop
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