ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

Four Reasons Micro-Influencer Campaigns Are The Most Effective Form of Influencer Marketing

11/10/2021

0 Comments

 
Picture














​Influencer Marketing today is an upgraded approach to the most effective form of marketing since the Industrial Revolution – Word of Mouth. It allows your business to increase reach, stay relevant, and influence buyer behavior authentically.

With 82 percent of consumers saying that they would be very likely to follow a recommendation from a micro-influencer and 65 percent of consumers discovering a new brand or product through an influencer at least once a week – your potential customers are motivated by consumers.   

Our boutique travel and lifestyle public relations agency spotlights our partner agency, The Stylista Group, and shares insights about micro-influencer campaigns as the most effective form of Influencer Marketing.  
 
What is Micro-Influencer Marketing 
Unlike macro-influencers and mega influencers (celebrities) who boast millions of followers, micro-influencers can range between 10,000 to 100,000 followers. Micro-Influencer Marketing is a social media influencer marketing strategy that enables a more focused approach to find your target audience in a niche market whilst maintaining a considerable reach.

This approach often results in higher ROI.

Finding Your Niche
Micro-influencers have a competitive advantage due to their hyper-engaged and loyal following. Consider mega influencers such as celebrities, who have so many followers that interests can vary.

On the other hand, micro-influencers tend to be highly engaged with their audience because they work harder to maintain their following and often focus on specific content within a niche. Being niche enables them to sustain their influence over common interests with their followers.   

#fashionblogger to #foodblogger 

‘’Micro-influencers have 22.2 times more conversations weekly about buying recommendations compared to the average consumer.’’
Influencer Marketing Hub 2021

Authentic Marketing
With the internet accelerating the growth of information accessibility combined with conscious consumerism, it is more important than ever for brands to ensure that their advertising efforts are genuine and brand values align with the customer.

Although mega-influencers may appear more impactful, they are not relatable. For example, if a celebrity promoted a Target handbag with a good recommendation, followers may think that the promotion is only for monetary gain. 

Customers are also inundated with information from brands every day. How do you as a business cut through the noise whilst positioning your brand as credible? Saying you are trustworthy is not enough today – this is why peer-to-peer marketing builds authenticity amongst your potential buyers.

In a 2019 global survey, 87 percent of consumers were inspired by an influencer to purchase from a brand. Micro-influencer campaigns have become a credible and genuine marketing channel to influence buyer behavior. 

Affordability 
The micros are more affordable than macro and mega influencers. Let us use Instagram as an example as 67 percent of brands use Instagram for Influencer Marketing. Micro-influencers tend to charge between $100 – $2500 per post depending on follower count. Whereas influencer profiles reaching millions can start from $10,000 per post, that is only affordable for businesses with bigger marketing budgets. 

Additionally, your marketing investment in influencers goes further than solely generating leads for your business, it can generate content. According to a 2020 Influencer report, ‘’80 percent of brands say they have increased the amount of content they produce’’ – meaning that their investments in influencer marketing are also enabling them to promote more content on the business’s digital platforms. And as a bonus, your business has more positive customer testimonials guaranteed. 

Better ROI, More Value
The ability to relate to your customers evokes emotional buyer behaviors – so it’s no surprise that ‘’89 percent of marketers say influencer marketing ROI is as good or better than other marketing channels’’. 

Nano-influencers (generally under 10,000 followers) are similar to micro-influencers in terms of accessibility to a niche market. And, nano-influencers may achieve higher engagement rates depending on the product or service on offer due to their close community of followers. However, micro-influencers offer
  • further reach;
  • higher impressions and conversion rates; and 
  • greater brand awareness 
 
At the same time, they continuously maintain a high level of trust amongst their followers. Micro-influencer campaigns can generate more focused leads as they tend to be more experienced too. 

To conclude, Influencer Marketing is expected to reach a market size of $10 billion – it is clear that peer-to-peer marketing and word-of-mouth is still the most valuable method to generate customers and revenue for your business. 

Our team is here to help.  Give us a call

By Petia Abdur-Razzaaq, chief executive officer, The Stylista Group and partner agency to Allen Marketing Communications, Inc.


0 Comments



Leave a Reply.

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!


Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

joanna@amcpr.net
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact