 According to Statista “the travel and tourism industry is one of the world’s largest industries in the global economic contribution (direct, indirect and induced) at over $7.6 trillion dollars.” Allen Marketing Communications, Inc., a NYC boutique PR agency advises our destination marketing and hospitality clients to make subtle changes in their marketing offerings based on industry trends to inspire first-time and repeat travelers to explore their travel products and services. Here are key travel trends to watch for 2019: Adventure Travel According to the Adventure Travel Trade Association (ATTA), the definition for adventure travel is changing to reflect “authentic experiences to learn a new culture.” Research reveals adrenaline pumping experiences such as sky diving, mountaineering, trekking, and kayaking to name a few experiences still make up 45 percent of the adventure travel market. However, adventure travel segment is evolving to include food, wine and shopping tours so tourists can truly delve deep and capture the essence of a local culture. In fact, food tours are a great way for food lovers to learn about local ingredients, get hands on instructions for a signature dish so they duplicate these mouth-watering recipes in the comfort of their home. While cookbooks are still a great keep sake for a destination, food connoisseurs will embrace the hands on culinary instructions offered through these food tours. Family Travel Children are still the influential decision for families (parents with their children, grandparents with their grandparents or even multi-generations –grandparents, parents and children) to travel together. Family travel is an excellent opportunity to educate the next generation first-hand about endangered species. Travel helps to bring history alive when younger travelers can have an interactive experience for something they may have learned in their classrooms. While the family dynamics are always changing, savvy marketers should take heed for the single parent travel with one or more child and offer amenities geared for this market. Cruising Will Become More Sustainable Cruising is a popular and economical way for tourists, especially the 50 plus crowd, to visit multiple destinations on a vacation. “The demand for cruise ship travel is projected to grow 4.5 percent from the last year – and so is greener travel,” according to the Center for Responsible Travel report. As cruise lines bring new ships into their portfolio, some vessels will green technologies ranging from modern waste and recycling systems, as well as exhaust gas cleaning technology to minimize its environment impact on marine life. Off The Beat Track New, unexplored and uncharted destinations will see an uptick in 2019. Some people seek these adventures to relax and rejuvenate and de-stress and even unplug from the hectic digital lifestyles. Travel trends predict female travelers will venture to developing countries and even “step out of their comfort zone” to support local economies and local female entrepreneurs. Live Like A Local Travelers nowadays seek authentic experiences to mix and mingle and live locals. In fact, socially conscious tourists are dedicated to allocating their tourism dollars to support local communities. Some travelers are stepping things up a notch by taking public transportations, as well as joining local residents for a home-cooked meal or home-brewed tea. Instagram (It’s All the Rave) Instagram will continue to be an influential social media platform for travel marketers. Millennials and generation Y travelers make their decision about traveling to a bucket list destination based on stunning, draw dropping photos. Instagram is turning out to be an “Insta-passport” for inspiring bookings to a destination, hotel or spa or wellness retreat. Our NYC boutique PR agency understands the importance of tapping into key trends to enable destination marketing and hospitality clients to capture their share of wealth in this lucrative travel industry. We are here to help. Give us a call.
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