Buddymoons is an emerging trend where friends and family members join newlyweds for a destination wedding and then they extend their stay and travel with the newlyweds in a particular destination. Buddymoon, sometimes called “friendmoon,” “matemoon” and “honeybud,” “group honeymoons” is becoming a popular travel trend and hoteliers and destination marketers need to pay attention.
Our boutique travel public relations agency stays on the pulse with emerging travel trends. We counsel our travel and hospitality clients on how to tap into trend to inspire people who are traveling for destination weddings to extend their stay and hang out with the newlyweds.
Since more couples are already living together, newlyweds are open to traveling with their friends and family especially if they have traveled a long distance for to join them for their dream wedding.
So, how do you inspire guests traveling for a wedding to hang out with the bride and groom post-wedding?
Here are some tips.
Offer Affordable Room Rates For The Bridal Party Large groups and extended families often book suites and villas as they are a very economical way to travel and split expenses for hotel stay.
Perks such as breakfast daily, room service, and even all-inclusive options will inspire people to linger a few days post-wedding.Remember, if the price is right, then people will book.
Highlight Nearby Tourist Attractions
Although people are traveling for the main attraction, it is also important to highlight nearby tourists attractions at the time guests start to plan their vacations. If your property is easily accessible to popular tourist attractions, then these activities will often inspire people to explore the local activities after the special day.
It helps to have print and digital brochures readily available to send to prospective guests prior to booking their stay at the property and share the activities your hotel PR firm promotes in the media.
Showcase Spa Rituals
Spa treatments are all the rage, especially as it pertains to helping the bridal party to relax, rejuvenate and soothe the senses before the big day.Bridal guests often seek couples massages, as well as facials and individual massages.
Spa rituals are a major hit with guests as they prepare for the special day and you can promote these spa treatments in such publications as Organic Spa and Spa Finder.
Highlight Yoga Sessions
Yoga sessions are also another way to for guests to melt away last minute any stress.Open air yoga sessions are quite popular and it is where guests can cast their worries away.
Publications such as Yoga Journal will find these yoga sessions of interest.
The bride and groom have made the first step in selecting your property for a destination wedding. Why not highlight your hotel’s unique selling points in the top media – online and print -- to inspire guests to linger longer for a buddymoon with the newlyweds?
We’re here to help! Give us a call.