Boutique Travel PR Agency Spotlights Top Five Family Travel Trends In 2024

​Family travel – parents traveling with children, grandparents travel with grandchildren and multigenerational travel together – are an excellent way for families to reconnect with each other and to explore local destinations   This year, there are  five key trends – micro-education travel, to slow travel, surprise travel, multi-generational trips, and glamping – that are reshaping the way families explore the world together.

Did you know . . .

• “According to research by Kids Industries, who interviewed 5,00 families in a global survey, 81 percent of parents now consult their children about their choice of vacation destination, while 55 percent put their kids’ opinions at the heart of their decision making.” (Source: Kids Industries)

• “The average cost for a family of four to go on vacation ranges from $4,100 to $5,100) (Source:  Stuffed Suitcase) 

• “Beach vacations (54 percent), visiting family and friends (49 percent) and visiting museums and cultural attractions (41 percent) are the three most common family travel.” (Source:  Travel Pulse)

• “Eighty percent of respondents agree that travel has helped their children see the world from a broader perspective, 67 percent agree that their children have become more interested in other cultures because of their travel experiences, 62 percent agree that travel has helped their children to be more confident, and 61 percent say it helps them with their social skills.” (Source:  Travel Pulse)

Allen Marketing Communications, Inc, a boutique travel and lifestyle public relations agency based in New York City, highlights key travel travel trends for 2024.

Micro-Education on Vacation
Micro-education on vacation is the new family travel trend in 2024. A lot of families who have children take their vacation as not only a way to make memories as a family but also to be able to educate their children on new cultures. 

The micro education vacations can be done by going to art and history museums, trying new foods, and local workshops such as taking a cooking class, going on a tour walk, etc. Learning doesn’t have to be done by the book, it can be fun and interactive for everyone.

“In 2024, families will incorporate the world school philosophy into their vacations through micro-educational experiences.  Parents will create their own mini curriculum for trips, reading books about the destination and local culture with their kids before the trip and learning through museums and local workshops while traveling.” (Source:  Paradise)

Slow Travel
Slow traveling has become a trend over the past years. Not everyone is into that fast-paced environment, some people prefer to have a more calming trip. Families who prefer slow travel love it because it makes them appreciate their surroundings more. 

They get to take in everything because they’re not rushing from destination to destination. Many families have developed deeper immersive experiences by spending more time in a destination to truly experience the local culture.

Sometimes all families need is a break from their fast-paced lives. 

Surprise Travel 
Surprise! Families who are going on a trip and don’t know the destination until the day you depart! Yes, that is exactly what surprise travel is. It has become trendy lately for people who love doing spontaneous things and love good surprises.

 If travelers are looking to go out of their comfort zone and experience new things, then surprise travel is just right for adventurous families to have the time of your life. 

Multi-Generational Trips
According to a study from the Family Travel Association (FTA) and NYU more than “50 percent of parents said that they are planning to travel with grandparents and children.” Families are choosing to spend more quality time together while making new memories.

“The Family Travel Survey also found that the majority of parents agree that traveling helps their children recover from the pandemic, open their minds to new experiences and provides them with opportunities to learn outside of the classroom.” (Source:  Travel Pulse)

Skip trips, also known as grandparents traveling with grandchildren, is another way for grandparents to spend quality time with their grandchildren leaving their children (parents) at home. AARP survey reveals “three quarters of grandparents have traveled with three or more generations in the past year, while others choose “skip gen” travel – vacationing with grandchildren alone, minus the middle generation.”

Glamping
Say goodbye to building your own tent, sleeping on the hard flow, and no WiFi while you’re camping, and say hello to glamping. During the last couple of years, there has been an increase in trendy glamping spaces across the world.

Glamping, also known as a glamorous campaign, presents families with endless experiences such as sleeping in a teepee, yurt, treehouse,  huts, as well as staying in cabins and caravans.

Families get the best of both worlds with glamping –. stay in the middle of a forest, go hiking, do all the fun camping stuff, and go back to a glamping accommodation that looks like your room on the inside. And if that isn’t enough, a lot of glamping spaces will have WiFi. 

Our travel and lifestyle public relations professionals are here to help family travel marketers maximize these key family travel trends to stand out in their industry.  Give us a call today.

By Britney Castillo at Allen Marketing Communications, Inc.

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