Family travel – parents traveling with kids, skip trips (grandparents traveling with grandchildren) and multigenerational travel – has started to rebound in a post Covid-19 world. Families are embracing immersive experiences to create memories of a lifetime and to make up for the time lost due to the pandemic restrictions.
Did you know . . .
● “Family travel is on the rise, with families making up 63 percent of leisure travel and 30 percent of global tourism. (Source: Gitnux Market Data)
● “Millennials take an average of 2.6 trips annually and those with families tend to travel more than couples or even solo travelers. (Source: Dream Big Travel Far Blog)
● “The average family of four spends $3,835 a year on travel.” (Source: Dream Big Travel Far Blog)
● “Sustainable options are a crucial factor that parents consider while making trip plans. Parents explore sustainable travel options at a rate of 94 percent, higher than the national average of 90 percent.” (Source: Sustainable Travel Study).
● According to an inclusive travel insights report,” even if it were more expensive, 76 percent of parents would pick a travel choice that was more accommodating to all sorts of travelers.”
Family travel has assumed new dimensions that are reshaping how we view the globe, driven by evolving lifestyles, technological breakthroughs, and world events. In a post Covid-19 world, families will use travel agents to find the best value for their bucket list trip especially with the rising cost of inflation.
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, explores the top five family travel trends that are offering life-changing adventures and remarkable experiences.
Fostering Intergenerational Bonds Through Multigenerational Travel
Family travel has embraced intergenerational travel to foster family reunions and build lasting connections. Traditionally, family vacations involved parents traveling with their kids to see the world. Now. grandparents, aunts, uncles, and cousins join the family outing, resulting in a pleasant blending of generations traveling together.
“A startling 52 percent of grandparents said that spending time with their grandkids is their main reason for traveling.” (Source: AARP survey). Family ties can be strengthened and a wealth of priceless memories can be created by the emotional bonds formed through shared experiences.
Experiential and Adventure Travel: Seeking Excitement And Bonding Moments
Families are embracing challenging and thrilling activities by moving outside of their comfort zones. “40 percent of adventure travelers are parents, a statistic that highlights the rising appeal of adventurous and active family vacations.” (Source: Adventure Travel Trade Association).
Family vacations now emphasize hiking, wildlife encounters, cultural immersion, and heart-pounding thrills. Beyond the desire for excitement, these encounters offer beneficial chances for family bonding by allowing them to enjoy triumphant and educational moments.
Exploration-Based Education: Outside The Classroom
The idea of learning has expanded beyond the walls of the classroom to include family vacations. Parents are increasingly looking for educational opportunities that can delight their kids while also making history come alive on vacation. “A startling 76 percent of parents think that travel improves their kids' academic performance and chances for success in the future.” (Source: U.S. Travel Association).
Research shows parents are spending their vacations visiting historical sites, museums, cultural landmarks, and immersive workshops. A new era of family travel has emerged as a result of the blending of education and leisure, where discovery serves to extend perspectives and cultivate a passion for learning that lasts a lifetime.
Eco-Aware Vacations: Sustainable And Responsive Travel
Families' travel decisions have been considerably impacted by the increased knowledge of environmental issues. Planning a trip now heavily emphasizes sustainability and ethical tourism. “A significant 74 percent of American travelers indicate a desire to stay in eco-friendly accommodations,” according to a Booking.com survey.
Families are being lured in greater numbers to locations that have an emphasis on conservation, reducing their carbon footprint and enhancing local communities. This development is a result of a concerted effort to protect the allure and beauty of popular tourism sites for upcoming generations.
Technological Explorations: Crossing The Digital Divide
It's not surprising that family travel has embraced digital tools to improve the travel experience. Although print and digital guidebooks are trusted sources for planning vacations, “85 percent of families now use cell phones to find their way about and schedule their activities.” (Source: Family Travel Association).
Technology has completely transformed the travel experience, from locating and reserving hotels to learning about nearby attractions through user-friendly travel apps. In addition, technology has given families the freedom to completely personalize their vacations.
It is important to comprehend what family travelers want in order to capitalize on the high demand for international travel. These trends act as a compass directing families towards an exciting and transformative travel experience in an ever changing world.
Our team of talented travel public relations professionals are here to help family travel marketers tap into this lucrative market.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.