Cruise vacations offer passengers a floating resort exploring multiple locations, offering mouth watering cuisine and world class entertainment. Cruise lines have spent billions on ship upgrades to give passengers the ultimate luxury.
Did you know . . .
Cruise ships now come in many shapes and sizes, from smaller, more intimate ships to enormous mega-ships. The cruise industry is reimagining how we travel the world by sea, from environmentally friendly sailing and expedition adventures to wellness-focused vacations and technological advances.
In addition, celebrity chefs, themed dining, and farm-to-table cuisine are increasingly common on cruise ships. Dining aboard a cruise ship offers the chance to enjoy gourmet dishes inspired by exotic flavors rather than buffet lines and set menus. A recent report shows “a 22 percent increase in shore excursions with a culinary focus.” (Source: CLIA). The significance of culinary experiences as a major factor in cruise bookings is highlighted by this trend.
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, set sail towards the future of cruise travel. Here is what is trending in the cruise industry.
Charting A Greener Course In Sustainable Cruising
The increasing focus on sustainability in the cruise industry is one of the most notable and encouraging trends. Cruise lines are adapting environmentally friendly practices in response to the growing environmental consciousness of travelers.
According to the Cruise Lines International Association (CLIA). more than “60 percent of cruise ships had exhaust gas cleaning systems to minimize pollutants, and nearly 90 percent of cruise ships had modern wastewater treatment systems installed on board the ships”. Cruise lines are actively embracing sustainable initiatives such as cutting back on single-use plastics, introducing energy-saving technology, and putting money into shore power infrastructure.
Major cruise lines have been investing in ships fueled by liquefied natural gas (LNG) as a cleaner fuel source.
Expedition Cruises - Exploring Uncharted Territory
In recent years, expedition cruises have become incredibly popular. These cruises transport guests to uninhabited, unspoiled locations, offering a rare chance for immersive, nature-centered experiences. “Bookings for expedition cruises reportedly increased by 50 percent compared to the previous year.” (Source: Cruise Industry News)
Expedition cruises offer an authentic experience, as well as an immersive connection with nature and the local culture. By providing small-ship experiences that enable closer encounters with animals and isolated communities, expedition cruises satisfy needs for travelers seeking this experience.
Cruises With A Focus On Wellness And Health
Cruise lines are increasingly providing specialized wellness and health-centered cruise experiences at a time when health and wellness have taken center stage. The health and wellness cruises frequently provide mindfulness exercises, healthy cuisine options, spa services, and fitness programs.
Research shows that “bookings for wellness-themed cruises increased by an astounding 42 percent”. (Source: Cruise Critic) While at sea, passengers want activities that promote total well-being such as onboard yoga, mediation programs and spa rituals.
Additionally, cruise lines are working with famous chefs and wellness specialists to create healthier, delicious, nourishing menu options. Gourmet meals, including vegan to gluten-free selections, are served to passengers.
Sailing Into The Digital Age With Digitalization And Tech Integration
Cruise lines are investing in cutting-edge technologies to improve the cruise vacation experience. Today's travelers expect seamless and practical digital solutions throughout their cruise vacation.
Cruise lines implemented contactless check-in, keyless entrance, and smartphone apps for onboard amenities and excursion booking in response to the COVID-19 epidemic. These developments improve convenience while simultaneously advancing health and safety. “90 percent of cruise passengers will utilize digital boarding permits by 2023, demonstrating the industry's dedication to adopting the digital age.” (Source: Cruise Market Watch)
World Cruises That Are Longer - The Ultimate Odyssey
Longer journeys are becoming more popular, including multi-month world cruises. Travelers seeking in-depth exploration and cultural immersion may find these cruises appealing.
“The number of bookings for prolonged voyages increased by 40 percent” in recent years. (Source: Cruise Critic). This trend reveals a rise in demand for cruise itineraries that go beyond the normal week-long vacation. Particularly on world cruises, travelers have the chance to travel around the world, stopping in numerous nations and continents.
Navigating Cruise Travel's Future
The cruise industry is always adapting to meet the needs of the modern travelers by offering sustainable and environmentally friendly enhancements to the ships, by offering expedition and wellness-focused vacations, and by embracing technology to enhance the cruise vacation experience.
Our talented team of travel and lifestyle public relations professionals are here to help cruise marketers reach the modern traveler. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.