Boutique Travel And Lifestyle PR Firm Spotlights Social Media Marketing Trends In 2024

Social media marketing is an effective tool to build brand awareness and community engagement with customers. Consumers are using social media platforms to gather information about products and services and even shop online.

Did you know . . .

• “94 percent of business leaders agree that social media data and insights have a positive impact on building brand reputation and loyalty” (Source: Sprout Social)
• “54 percent of consumers use social media for research of brands and products.” (Source: Fortay Media)
• “71 percent of consumers are more likely to recommend a brand to others if they have a positive experience on social media.” (Source: Fortay Media)

To effectively engage your brand’s audience and generate productive results, social media marketers need to stay up to date on the current trends. Allen Marketing Communications, Inc. a boutique travel and lifestyle public relations firm based in New York City spotlights current social media trends to help brands grow their business.

Longer Form Video Content

Video marketing continues to reign supreme, captivating audiences with its dynamic and engaging content. From short-form videos on platforms such as TikTok and Instagram to longer-form content on YouTube and Facebook, video content has become the preferred medium for staying up to date with news, trends and entertainment.

Longer videos have been promoted on TikTok with one-minute and then 10-minute movies. Recently, TikTok has started testing 30-minute videos.

Marketers can experiment with long-form videos and connect with their audience on a deeper level and drive higher engagement and conversion rates.

Social Commerce Revolution

Social commerce has made it easier for brands to sell products directly to their audience with shoppable posts, in-app checkout, and live shopping events, on platforms such as Instagram, Facebook, and TikTok. In fact, TikTok has transformed the way consumers shop online especially with the hashtag #TikTokmademebuyit.

According to Mordor Intelligence, “the size of the social commerce market is projected to be 1.18 trillion dollars at the end of 2024 and grow to 4.14 trillion dollars by 2029.”
Marketers should embrace social commerce:

• For highly targeted advertising
• To connect with potential customers, building relationships and brand loyalty
• To boost brand awareness and drive sales through product endorsements

Influencer Marketing Evolution With Micros And Nanos

Influencer marketing puts authentic human voice, experience and connection to our social media posts, making it more valuable than other marketers to connect with consumers.

Influencer marketing is moving towards micro and nano influencers who have smaller but highly engaged followers. Micro and macro influencers allow brands to connect with specific demographics and drive more meaningful interactions.

Augmented Reality (AR) Experiences & AI Assistance

Augmented Reality (AR) provides users with immersive and interactive experiences on social media platforms, revolutionizing social media marketing strategies. Brands are utilizing AR to craft unique and captivating experiences that connect with their target audience, ranging from virtual try-on features to AR filters and lenses.

Artificial Intelligence (AI) analyzes the data behind user interactions with AR experiences and helps to improve marketers’ strategies. This data is invaluable for marketers, allowing them to understand user preferences, refine AR campaigns, and measure their effectiveness.

Interactive and Playful Content For Improved Engaging Rate

Social media users are increasingly engaging with interactive and playful materials. Interactive content, such as games, challenges, and polls, promotes sharing and involvement, increasing user engagement and brand recognition.

Brands can create unique and powerful messages that connect with their audience and entice them to choose them.

6. Personalized Content And Messaging

Personalized content creation and messaging are now crucial for breaking through the clutter and grabbing your audience’s attention in an era of information overload. Brands can customize their content to match the unique requirements and preferences of their audience segments by utilizing data and analytics.

On the other hand, social media marketers should be aware that too much personalized content feels manipulative for the customer. Therefore, social media marketers can add new ideas and diverse perspectives to elevate their audience's social progress and make them feel more curious and positive about the brand.

Social Listening And Customer Management

Social media is an effective tool for listening to your audience and having productive and meaningful interactions in addition to being a broadcast platform. Brands can strengthen their ties and create a feeling of community with their audience by keeping an eye on social media channels and promptly responding to customer requests, feedback, and remarks.

Companies can utilize the power of AI to enhance customer service with more responsive chatbots and emails. In 2024, maintaining consumer satisfaction and managing brand reputation while upholding AI usage ethics can strengthen the brands and marketers’ social listening and customer management grip.

Our social media strategists are here to help companies build brand loyal, engaged customers. Contact us today.

​By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc