How To Leverage SEO To Boost Companies Online Presence

​Are you looking to increase your digital presence, drive more traffic to your website and ultimately boost sales?  Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, understands the importance of developing an effective SEO strategy to drive traffic to the website and stimulate sales.

Here are our services at a glance to enhance company’s online visibility.

Website Development
A website is an important marketing tool to inspire first-time and repeat customers to learn all about a company’s wonderful services and products.  An eye-catching, easy to navigate website accessed on desktops and mobile devices will encourage consumers to spend more time surfing a company’s website.

If a client needs to custom design a new website, our website developers conduct a deep dive to understand our clients’ goals and objectives.   Our talented team can custom build an ecommerce or non-ecommerce website from scratch or tailor one using a template to help clients achieve their marketing objectives   

Our web developers use several technologies – front end development (HTML, CSS, JavaScript, JQuery, React Js), back end (PHP Development and Js), Frameworks (Bootstrap, Codeigniter) and Databases (MySol, MongoDB, Firebase, Redis, PostgreSQL).
Throughout the website development process, we maintain an open line of communication to adjust and fine tune the website.

SEO Optimization
Prior to conducting an SEO keyword research, it is important to conduct an SEO audit, gather information about your online presence and make recommendations for improvement.

SEO (search engine optimization) keyword research identifies the words and phrases to increase searches on Google, Bing and Yahoo.  The SEO Keywords will drive traffic to clients’ website through free, organic and natural searches when consumers are researching information for a particular product or service.

If you custom build a new website, we have a skilled travel and lifestyle writers who can weave your SEO keywords into the website copy.  We can also work with our website developers to also include the SEO keywords in the title tags for the individual pages on your website.

To ensure synergy for SEO optimization, our travel and lifestyle public relations professionals also integrate these SEO keywords into all press releases and backgrounds with direct hyperlinks to specific pages on clients’ website.

It is also important to secure links to other high performing websites to drive traffic to clients’ website.

Blogs
Blogs are a low cost marketing tool to help increase companies online presence online.  It is really important to integrate clients’ branded SEO keywords into the blog and to post two or three times a week to increase organizations visibility with online searches and stimulate sales.

It is also very important to post blogs to other websites with hyperlinks to specific pages on website.  It will help to drive more traffic to your website and help increase your profile in online searches and rankings in google searches.

Digital Display Advertising
Digital display advertising, also known as a pay per click advertising, is also another effective way to drive traffic to companies’ website. To be truly effective, it is important to integrate the SEO keywords into the actual digital ad.

Organizations set the budget and determine the target markets.  Companies can increase or decrease the budget spend.

Our boutique travel and lifestyle public relations agency is here to help organizations increase their digital presence online.  Give us a call.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc