ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

Boutique NYC PR Company Shares Tips For A Successful Integrated PR Campaign

9/26/2018

1 Comment

 
Picture














​


We carefully develop strategic public relations programs to generate brand and consumer awareness for clients in consumer products, food and beverage, spa and wellness, travel and hospitality industries.   Our custom PR programs succeed in breaking through the clutter and stand out from the crowded marketplace.

So, how do you create an integrated marketing campaign to inspire first time and repeat visitors to experience your food and beverage, travel and hospitality, spa and wellness products or services?

Media Audit -- Our boutique PR company undertakes an in-depth media audit to assess the level of awareness for new clients and existing clients.  The general and specific questions help us to discover the clients’ name recognition in their particular sector, research and assess journalists’ thoughts about their competitors, as well as gather feedback about what has worked and what has not worked for them in the past.   Our close relationship with editors and reporters enables us to provide invaluable insights to develop thoughtful programs to capture their share of the market in the highly competitive landscape.

Search Engine Optimization (SEO) and PR Synergy – Our strategic public relations company  understands the importance of having keywords interwoven throughout the site while getting those golden backlinks to increase our consumer products clients’ rankings in Google.  
 
Brand Messages – Whether we are developing programs for our consumer marketing clients, our team of talented public relations professional create programs to truly spotlight the unique selling points for our clients.  It begins by developing brand messages, which are interwoven into all written, and verbal communications to create an emotional connection that will resonate with potential customers. 
 
Media Relations – We implements a proactive and reactive media relations strategy to keep our clients top of mind with journalists.  We often tap into current emerging trends to make our clients timely and topical and to position them as industry leaders in their industries.

Our team creates a thoroughly mapped out media relations program with targeted press releases and pitch letters to our editorial contacts. This keeps our clients top of mind in the media.Although we strive to set up in-person or phone interviews for our clients, there are many stories that results from reprinting press releases verbatim in their column.

Desk Side Visits – The one on one appointments with reporters at their office or for breakfast,  lunch or tea or coffee plays an invaluable role in keeping clients top of mind with the press and to educate them about what’s new with our clients.

Cause-Related Marketing – Our savvy team truly believes cause-related marketing campaigns are highly effective for consumer product companies especially companies in the wine and spirit industries, as well as the charitable 501 © non-profit.  We often brainstorm with our clients to find the right non-profit whose mission aligns with their corporate philosophy.  When you implement an effective cause-related marketing program, it is a win-win opportunity because 1) elevates the profile for both entities and 2) raises funds for the charity by having a percentage of sales donated to a particular cause.

Trade Shows –Depending on our clients’ budget and the industry, trade shows are effective way to meet one on one with consumers, potential buyers and press to educate them about the new developments with a particular product or service.

Product Sampling – In the case of food and beverage and wine and spirit clients, we incorporate product sampling events into our overall program.  In-store promotions enables brand ambassadors to meet one on one with the public 1) to educate them about the unique features and 2) to inspire them to taste the product.
 
Consumer Promotions – Our NYC  PR company leverages consumer promotions with financial service companies such as banks and credit cards, jewelry companies, sports teams as way to extend our clients reach and help them tap into new markets. 
 
We arrange for our clients to receive tremendous exposure through the traditional media relations, desk side visits, digital advertising, sales promotional items (banners and posters) social media outreach, and of course, a sweepstakes.Sweepstakes are invaluable for producing a database of consumers interested in a particular product or travel service.Our clients can cultivate and nurture these prospects with information about special offers and promotions.

Social Media Outreach – Frequent posts on new developments, limited time offers, special promotions, new and signature spa treatments and innovative cocktails keep your community engaged and connected with your brand on Facebook, Twitter, and Instagram.   Blogging is also another effective social media marketing tool to increase your SEO ranking with Google.

Our boutique public relations company maintains an open line of communication with our clients to assess the campaigns’ impact on our clients’ brand and consumer awareness.   
 


1 Comment
Tara F link
3/4/2021 06:29:31 am

I really appreciate your post

Reply



Leave a Reply.

    Archives

    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!

Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

[email protected]

Quick LInks

  • Brand Development
  • Media Relations
  • New Product Introductions
  • Cause -Related Marketing
  • Special Events
  • Consumer Promotions
  • Social Media and Influencer Marketing
  • SEO Services NYC
  • Local SEO Services
  • Travel Trade
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact