ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
Search

Boutique NYC PR Agency Shares Five  Cruise Travel Trends

7/31/2019

1 Comment

 
Picture
The cruise industry is experiencing a record growth offering cruise enthusiasts more choices – small luxury ships to mega yachts to expedition vessels to ocean cruises and floating resorts.  Research reveals there will be approximately 96 new ships coming on board between now and 2025.
 
Allen Marketing Communications, Inc., a boutique New York City PR agency specializing in travel, stays on the pulse with current trends and counsels clients on how to grow in this market.  Cruise travel experience can be tailored according to the passengers’ preference – small ships offer more privacy and freedom while larger ships render the luxury ship experience.
 
Here are five key cruise travel trends.
 
Authentic Travel Experiences -- With the increase in the number of river cruise and luxury ships, cruise passengers are finding more authentic destination especially among active and younger tourists.  In fact, some river cruise ships are providing bikes guests can actually use to explore during on a shore excursion. 
The demand and popularity for cruise travel is evident, with so many upscale and luxurious ships set to discover the world’s most striking and alluring and hard to reach destinations.
 
Gen Z Passengers (consumers born between 1981 and 1996) are an emerging new market for cruise marketers as this group comes of age and embarks on adventures around the world on a wide range of new river, specialty and ocean cruises.  

These first-time passengers are attracted by “multiple destinations and novel experiences such as music festivals at sea” according to CLIA State of the industry report.
 
Cruise lines are also raising the bar by introducing interactive entertainment, high-tech shows and events, world class performances just to name a few amenities.
 
Instagram is turning out to be a leading source for inspiration when it comes to planning a vacation.  They say a picture is worth a thousand words.  Trending hashtags from passengers posting selfies and amazing photos on their Instagram feeds are influencing first-time cruise passengers to book a particular cruise. 

Since many ships offer free Wi-Fi, it is easier than ever to post instantly on Instagram. 
 
Sustainable Travel – Cruise lines are using new technologies to “reduce exhaust pollution, more efficient hull and propeller design, improved water filtration and switching from diesel to liquid natural gas” says On the Luce Travel Blog. 

Did you know . . .
 
“The cruise industry is more conscientious than ever, working with local communities to preserve their heritage and implementing innovations that decrease the environmental footprint of cruise travel. The industry is also working with destinations to bring the benefits of tourism to local economies while preserving local cultures, landmarks and environments,” according the CLIA State of the Industry Report.
 
Specialty Markets – Cruise travel is a gaining in popularity with solo travel and female explorers, since it is a safe way to discover the world. 

According to the U.S. Census, “19 percent of the U.S. population has a disability and 49 percent of senior have a disability.”  Some cruise lines are making their cabins, on board amenities and shore excursions ADA accessible to accommodate the needs of physically challenged passengers – canes, walkers and wheelchairs.   
 
Corporate groups are also discovering cruise vacations are an excellent for team building activities and corporate retreats
 
Cruise travel has also been popular with multi-generational family travel, as well as family reunions.
 
Cruises are gaining steam with the personalized service, multi-destinations, as well as on board amenities such as freestyle and all you can eat buffet dining options , pools, water parks, gyms, and world-class entertainment.
 
Cruise vacations are more popular than ever as a way for globetrotters to explore multiple destinations at a time.  Our boutique NYC PR agency is here to help cruise marketers capture their share of market and share of wealth in this growing industry.
 
We are here to help.  Give us a call.
 
 




1 Comment
A Cultura Em Pessoa link
10/22/2023 02:51:31 pm

I really enjoyed your blog post.

Reply



Leave a Reply.

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    May 2020
    March 2020
    January 2020
    December 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    November 2018
    October 2018
    September 2018

    Categories

    All

    RSS Feed

We Would Love to Have You Visit Soon!

Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

[email protected]

Quick LInks

  • Brand Development
  • Media Relations
  • New Product Introductions
  • Cause -Related Marketing
  • Special Events
  • Consumer Promotions
  • Social Media and Influencer Marketing
  • SEO Services NYC
  • Local SEO Services
  • Travel Trade
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact