Boutique Lifestyle PR Agency Shares Tips To Start Or Expand Your Business Venture

 
 
The U.S. business sector is an ever-growing entity, with over 430,000 new business applications submitted in the first month of 2022 alone. Statistics show that in 2021, out of the 32.5 million small businesses in the nation, 50 percent, or roughly 15 million are at-home enterprises. 
 
If you are among this vast number of home-based entrepreneurs or starting your journey to become one, you may find that your dreams exceed your home's current capacity. An upgrade to more spacious accommodations is in order, starting with a few simple tasks. 

In this article, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, share tips for growing your business venture.
 
Handling the Official Side
If you are starting a business rather than simply moving an existing one, register it and get your tax number. Depending on the region you are in, you may need to obtain a license. Also, ensure (before buying your new home) that the local zoning regulations do not prohibit you from setting up a home business.
 
Pick a business structure (laws vary based on area). Purchase insurance for your business. Make sure you have all the appropriate documentation filled out. You will need to update your address information even if you had previously completed the paperwork for an existing enterprise.
 
Starting or moving an at-home business while upscaling to a new home can be stressful and overwhelming, but it doesn't have to be. Staying organized and focused on completing tasks can simplify and ease the process. 
 
Designing the Perfect Office Space
Dedicate a single room in your new dwelling to being the home office. Doing so helps with work-life balance, among other benefits.
 
If you have not already done so, invest in a comfortable chair and desk setup. If you are likely to be sitting a lot, consider nontraditional options, such as kneeling or standing desks and exercise ball seats, to combat the negative impact of inactivity.
 
Pick a room with natural lighting from a window or skylight, which can enhance productivity, focus, and mental wellbeing. 
 
Also, check with your accountant for updated information as it pertains to tax deductions associated with having a home office.  Rules are constantly changing and it is important to stay abreast about the current rules as it pertains to legal tax deductions for a home-based deductions.
                         
Finding the Perfect Location
Whether you are an established business owner whose operations have outgrown your home or a new one who finds your abode too small for a startup, your first step should be to survey your resources. What can you reasonably afford? See if you can get pre-approved for a loan. 
 
Once the finances are taken care of, formulate a summary of what you are looking for:

• How much space do you need (storage, rooms, attic, kitchen, number of bathrooms)?
• Do you have a preferred location or want proximity to specific features such as nature, shopping strips, or schools?
• Are you looking for green or smart technology integration?
• Is a homeowners association something you want, reject, or don't care about either way? – I am not sure if you need this sentence.

 
Remember, you are relocating to a place that will double as both home and workplace for probably years or even decades, so plan far in advance with that and all the possibilities, such as starting a family, in mind. Consider if you need a real estate agent and locate one via acquaintances, a referral program, or a website. Make sure to thoroughly vet homes. Attend virtual and in-person viewings and ask your agent and/or the seller questions. 
 
Moving With Minimal Fuss and Stress
Organization is vital to an easy moving process. Separate everything into categories and apply detailed labels liberally and consistently based on a system. Pack in advance and employ professional movers. Keep important items, such as business documents, in a specific location and not jumbled up with the rest of your possessions. Develop a moving plan and schedule and adhere to it. 
 
Market Your Business
 
As grow your business, it is important to market your business.  A website is very important marketing tool to inspire first-time and new customers to learn about your business.  It is important to weave in SEO keywords throughout your website and to optimize your site to increase your rankings in online searches.
 
Blogs are a low-cost marketing tool to boost your website SEO visibility in online.  It is important to post blogs two sometimes three times a week to increase your company’s presence.
 
Hire a PR pro to tell your story and generate credible third-party editorial stories about your brand, product and services.  Stories in high circulation media outlets will prove invaluable with through the backlinks to drive traffic back to your website.
 
Our team of talented lifestyle public relations professionals are here to help.
 
Give us a call.
 
Guest Post By Chelsea Lamb at Business Pop

Image via Pexels

---