Snapchat is among one of the most popular social media platforms for Gen Zers. Snapchat enables users to send pictures, videos, and texts to a friend or even a group of friends, post a picture or video to your story (or a private story for your closest friends), and even keep up with the latest news.
“Snapchat has more than 306 million daily users,” according to Hootsuite. Snapchat is the ideal social media platform to reach Gen Zers since “18 to 24 year olds are the largest group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17.” (Source: Hootsuite)
Snapchat has come out with some new ones that are worth checking out. Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights the top five latest Snapchat features.
Shared Stories launched earlier this summer and is similar to the Custom Stories feature that allows users to add friends to the story who can then view and contribute to it. According to TechCrunch, “Snapchat wants to make it easier for everyone to get in on the fun with Shared Stories.”
Similar to regular Stories, Snaps sent to Shared Stories still disappear after 24 hours. Unlike Custom Stories, however, Shared Stories gives those who’ve been added to a Shared Story the option to add their own friends as well, creating a community of friends to share memories.
In addition to Snapchat’s new Shared Stories feature, they recently launched a Dynamic Stories “feature which allows publishers such as CNN, Bloomberg, and ESPN to automatically create Stories on the app’s Discover page based on news they publish online,” according to TechCrunch.
Snapchat is not just an app for talking to your friends anymore – “Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens,” says TechCrunch.
Snapchat is further developing its AR experience through its introduction of Custom Landmarkers, which allows Lens Creators (of which there are 250,000) to design and create Lenses and anchor them to local places they care about to showcase the landmark’s culture and history.
“This development is part of Snapchat’s effort to let their Lens Creators tell richer stories about the communities they care about,” according to TechCrunch. Snapchat moderates all AR content to ensure it supports the well-being of its users.
Snapchat is much more than just trying to keep a Streak (though that can be fun, too) – with its new features, you can find almost everything you need in this one app, from friends, to news, to even a new reality, Snapchat has it all.
Snapchat officially launched their new subscription service this June, allowing subscribers access to exclusive in-app features such as custom app icons and profile badges, data insights, and display tools.
The service costs $3.99 a month, hopefully allowing Snapchat to make up some of the revenue they lost this year from the recent economic state. There are also 6-month and 12-month subscription options, which offer discounts of nine percent and 16 percent, respectively.
Another feature the service offers is the ability for users to choose who shows up as their #1 best friend in the app, something we all wish we could do when someone climbs to that #1 spot we don’t want there.
Snapchat has finally followed sites such as Instagram and Twitter and has brought its features to the web more than a decade after its creation. Currently, only Snapchat+ subscribers have access to Snapchat for Web, but eventually it will be available to everyone.
“At the moment, the version supports messaging and video calling, but the company hopes to implement its augmented reality lenses and the ability to send photo and video Snaps in the near future,” according to engadget. There are also some key privacy features offered that are key for internet safety, such as the blocking of detected screenshot attempts.
Find new updates on social media platforms from our team of social media and influencer marketers at Allen Marketing Communications, Inc.
By Marley Merrihew at Allen Marketing Communications, Inc.
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