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      • Case Study --Otaheti Travel
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      • Case Study - Ezekiel's Cafe
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Boutique Food and Beverage Agency Spotlights Innovative Upcycled Food Products

4/20/2024

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With Earth Day quickly approaching on April 22, consumers might want to consider upcycling leftover food or buying upcycled products to help the planet.  Upcycling food uses leftover food waste, scraps or ingredients in an innovative way to create new products and minimize the impact on the environment. 

In recent years, upcycling food has not become a trend, but it is also a way of ensuring food scraps doesn’t go to waste.  Did you know……

  • “Food waste is a market failure that results in throwing away more than US $1 trillion worth of food every year. It is also an environmental failure: Food waste generates an estimated 8-10 percent of global greenhouse gas emissions (including from both loss and waste), and it takes up the equivalent of nearly 30 percent of the world's agricultural land.” (Source: WellBeing International) 

  • “Upcycling helps shift the food system to a more sustainable one that reduces greenhouse gas emissions, deforestation, and pressure on the environment.” (Source: Fruits and veggies) 

To celebrate Earth Day, Allen Marketing Communications, Inc, a boutique food and beverage public relations agency based in New York City, showcases ways upcycled foods are creating new products for the environmentally conscious consumers.

Upcycled Cheese Powders

Kerry Group has a new environment-conscious upcycled cheese powder. The upcycled cheese powder is made from excess cheese,gathered from storage constraints, that won't be used in production in time before it spoils. The upcycling process comes from dehydrated cheese powders that are kept for a longer period of time than whole cheeses. 

Bake Me Healthy Vegan Products

Bake Me Healthy makes upcycled vegan products such as brownie mix, muffin mix, waffle mix, and even cupcake mix. The products are gluten-free, glyphosate-free, and NON-GMO and they are packed with protein, fiber, and iron. The products use upcycled sunflower protein flour that’s made from the pulp leftover from sunflower oil production. 

Salt & Straw Upcycled Ice Cream Flavors

Salt & Straw has partnered with five brands to create five ice cream flavors using such as leftover pulp from nuts, oats, and soymilk.   Popular upcycled ice cream selections are listed below.

  • Urban Gleaners features their Day-Old Bread Pudding & Chocolate Ganache ice cream, 
  • Blue Stripes Urban Cacao showcases their Cacao Pulp & Chocolate Stracciatella Gelato ice cream, 
  • The Spare Food Co highlights their Lemon Curd and Whey ice cream,
  • EverGrain spotlights their Malted Chocolate Barley Milk ice cream, 
  • Renewal Mill has their Salted Caramel & Okara Cupcakes ice cream. 

Fancypants Upcycled Cookies

Fancypants is an upcycled cookie brand that has three flavors – vanilla oat milk, chocolate chip and double chocolate chip.  
  • Vanilla Oat Milk cookies are made from flour made from oat milk waste,
  • Chocolate Chip cookies are  made from okara flour,  
  • Double Chocolate Chip cookies  made from repurposed flour from coffee cherries. 

ReGrained 

ReGrained uses leftover barley malt from brewing beer and turns it into products such as pasta, cookie dough, and puffed snacks. Popular ReGrained Puffs flavors are Mexican Street Corn, Texas Pit BBQ, Urban Garden, and Aged Sharp Cheddar. 


Upcycled foods presents innovative ways to create new products using leftover food scraps and food waste.  Our team of food and beverage public relations and social media strategists are here to help companies bring their food products to market.  

By Britney Castillo at Allen Marketing Communications, Inc. 

Photo credit:  Pexels


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  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
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    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
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