It’s a new decade and new year.
Travel industry has generated more than $8.8 trillion providing 319 million jobs,” according to the World Travel Report. Although there are a lot of uncertainties with international affairs – upcoming U.S. elections, BREXITs, trade wars, the travel industry is still predicted grow in the coming years.
Allen Marketing Communications, Inc., a boutique NYC travel PR agency specializing in travel, food and beverages, and lifestyle brands, stays on the pulse with current travel trends and incorporates invaluable insights into our programs.
Here’s what’s trending in 2020.
Responsible Tourism will be on the forefront as environmentally conscious travelers reduce their carbon impact on the environment. All transportation providers -- airlines, cruises, trains and buses – will use clean technologies to minimize our impact on climate control.
Slow travel is gaining momentum as travelers who have the time to travel by train and truly immerse themselves in the local culture and support the local economy.
And, what was once a fantasy, electric flying planes are now becoming a reality with several companies such as Rolls Royce, Airbus, Eviation and Wright Electric providing services for the electric planes between now and the next 10 years.
Gramping (also known as Skip Generation) is where grandparents take their grandchildren on an adventure around the world without their parents. According to AARP, “32 percent of grandparents have taken their grandchildren on “skip-generation” trip – defined as grandparent and grandchildren leaving parents at home.
Skip trips give parents free time to relax, unwind and spend quality time alone without the children.
Instagram continues to be “Insta-Passports” for the travel industry. Millennials and the next generation of travelers, Gen Z, are very comfortable with this social media platform.
Stunning photography will inspire first time and frequent travelers to explore a particular destination, cruise, hotel or latest travel offering.
Short Vacations are defined as two to three days are on the rise. Long weekend getaways are exploding in popularity.
“Mini-Moons is a short post-wedding trip that may or may not be closer to home. Often they aren’t as elaborate as a traditional honeymoon.” Source: Points Guy
Mini-moons are a great way to relax and unwind away from home.
Transformational Travel enables travels to learn a new skill, give back to local communities, and to truly learn a culture by immerse ones in a particular culture.
“When looking at the most popular kinds of trips with purpose, 68 percent of global travelers would consider participating in a cultural exchange to learn a new skill, followed by volunteering trip (54 percent) and international work placements (52 percent),” according to Booking.com
VR Tours (Virtual Reality Tours) will serve as inspiration for helping frequent travelers plan their next vacation. It is an effective tool for travel providers to showcase the unique offerings for a particular destination, cruise, hotel or travel tour operator.
Basically, potential travelers use a VR headset to enable them to embark on 360-degree tour for a particular travel offering. VR headsets are invaluable for help savvy travelers plan and ultimately book their next great adventure.
Our boutique NYC travel and lifestyle PR agency is here to help. Give us a call.
In this world of influencer marketing, the travel trade – travel agents and tour operators – are still one of the best sources to inspire first time and repeat travelers to explore a particular destination, cruise, hotel and general travel offering. Although there are many online booking platforms to help savvy holiday markers find for the best deals, research shows some frequent travelers, especially the baby boomers, still rely on the influential travel agents and tour operators to help them plan their next vacation.
Allen Marketing Communications, Inc., a boutique NYC PR agency, can now complement our destination marketing services to include travel trade outreach. Our talented destination marketing team can now offer our clients the following services at a glance.
Sales Missions are an invaluable way to ensure travel agents stay on the pulse with our clients’ products and services. Our team has found that the one on one meeting at their office or for coffee or tea are invaluable for educating travel agents and answering their questions.
FAM trips are really important for the travel trade to experience the product first hand so they can market, sell and promote the travel service within their network. It is important to provide the travel trade with a really discounted rate to inspire them book your FAM trip.
Special Events provide the personal touch to assemble influential travel agents and tour operators for a briefing about ‘what’s new’ with a particular destination, hotel, and tour attraction. Location is key to inspire the often busy travel trade to attend an event.
Our team stays abreast of trendy locations to inspire busy travel agents and tour operators to take time out from their schedule to attend our event. It is important to make the presentations, short, sweet, to the point, offering lots of invaluable information about ‘what’s new’ so the travel trade can market, sell and promote to customers in their network.
Webinars are another invaluable tool to ensure travel agents product knowledge remains current about our clients’ offering. To truly reap benefits, it is important to build in time for a question and answer session.
It is important to have the webinar on demand for 12 months.
Virtual Digital Expos increase the product knowledge for travel agents and tour operators. Our team has found the themed digital expos – culinary, luxury, weddings and honeymoons, groups, multigenerational travel – help to identify and target the influential travel trade 1) who have clients interested in these experiences and 2) who will check out our clients’ digital booth. Our team has found these virtual digital expos attract 800 or more travel trade.
Our boutique NYC PR travel and lifestyle agency is here to help. Give us a call.
Millennials, also known as Generation Y, are consumers born between the early-1980s to early 2000s, have now become the influential consumers with the power to transform an ordinary brand into an international phenomena. According to Inc., millennials now account for “one quarter of the total population (or more than 75 million consumers) with a longer life expectancy and a collective spending power expected to reach $1 trillion by 2020.”
Allen Marketing Communications, Inc., a boutique NYC travel and lifestyle PR agency, counsels clients that millennials have the ability to help savvy marketers and business owners to capture their share of market and share of wealth. On average, millennials are an educated generation holding undergraduate and graduate degrees.
Here’s what’s trending as it pertains to marketing to millennials.
Love To Travel
Millennials love to travel.Research shows millennials postpone big ticket items such as buying a house or a car and take three or four trips a year to check off their bucket lists.
And, when it comes to travel, this generation looks for authentic experiences such as learning about a culture through its food, as well as living like a local in different countries.
Destinations, hotels and cruise lines with sustainable programs to support local economies and to minimize its environmental impact are very appealing to this generation.
Social Media and Influencer Marketing
It is important to identify influencers in your category who can inspire this generation to try a particular product or service. Influencers can generate new content, as well as share existing content to generate brand and consumer awareness for your product or service.
Our travel and lifestyle NYC PR agency understands that brands must have a platform for this generation to share experiences. Millennials are always on their phone constantly taking selfies and posting on Instagram and other social media channels about novel experiences, recent travels and new products.
In fact, Instagram is turning out to be “InstaPassports” for the travel industry and “InstaPurchases” for consumer products. Millennials are very comfortable with social media and it is important to identify the appropriate channel – Facebook, Instagram, Snap Chat, Pinterest, and YouTube – to reach these influential customers.
It is also important to have a dedicated team member to read, review and respond to posts to keep this generation engaged with your brand.
Health Conscious Food Options
Millennials are health conscious especially as it pertains to food products and dining out options.This generation is very open sampling organic, vegetarian, vegan, plant-based food items and sustainable products.
“Millennials don’t want the same sad burger that everyone else is eating. They want to custom-design the flavor and personalize their meal. And why not? They are paying for the food; it may as well be exactly what they want. If you notice more quick-service restaurants offering customizable options that you love, thank a millennial for that,” according to the Washington Post.
In fact, this generation is also leading the way with the fast casual dining option.
Not Ready For A Commitment
Millennials are more strategic about settling down and getting married.Research shows “this generation wants to travel first, pay down on student debts and establish their career or start a business.”
Contests and Sweepstakes
Contests and prize giveaways are very appealing to this generation.“Photo and video contests are especially compelling and motivate millennials to participate. Make the prize attractive and the contest interesting and you’re likely to find your millennial customers sharing their entries with their friends and followers,” according to Taboola blog.
It is important to have a feature for consumers, who enter a contest or sweepstakes, to opt-in for information about planning a vacation or receiving updates about a particular product or service. This databases will be invaluable for marketers and business owners to cultivate relationships with potential customers.
Mobile Friendly Website
Research shows millennials spend 85 percent of their day on their mobile devices.It is vital for all business to have a user-friendly website which works on desktops, iPads, iPhone and Android phones.
Millennials are more likely to purchase a consumer product or book a vacation right from their mobile devices.It is really important to make the buying process really easy for this generation on their mobile devices.
Our travel and lifestyle NYC PR agency is here to help marketers reach this influential demographic group. Give us a call.
Baby boomers, consumers born between 1945 to 1966, have long been sought after by many marketers especially as it pertains to the travel and food and beverage industries. Research shows this generation has the disposable income and the time to travel as well as invest in more in food and beverage products tied to health and wellness.
Allen Marketing Communications, a boutique NYC PR travel and lifestyle agency, advises our clients there are different variables to consider when targeting baby boomers. For starters, personal touch is important with this group to build trust and garner their support for your product or service.
So, how do you capture the attention for the savvy, discerning baby boomers? Here are a few trends to consider when marketing to baby boomers.
New Twist On Something Old
In this digital age, many marketers are focused on social media channels such as Facebook, Instagram and YouTube to help move the needle for many of their products of services.
However, this generation remembers direct mail, reading newspapers and magazines and even talking to a trusted advisor to gather information about a particular product or service.
According to Small Business trends, “Online brochures and YouTube customer testimonials are two techniques that bridge the gap and will appeal to this target audience.”
When marketing to this generation on social media, it is important to create a platform for this group to ask questions and give their opinions.
Baby boomers are often the ones leading the way with multi-generational travel – grandparents traveling with their children and grandchildren. Multi-generational travel is an ideal way to hold mini-family reunions, to embark on a cultural tour or even a trip to trace a family’s ancestry.
This group has the disposable income to cover expenses associated with the multigenerational travel and destinations, hotels and cruises are wise to offer travel experiences to appeal to the different ages in the traveling party.
Health Oriented Food and Beverage Products
Baby boomers have led and they continue to lead the way as it pertains to organic, natural foods. This group grew up in an era when people started to think about the health impact of having pesticides on their food.
This generation has influenced the general public to adopt a healthy, holistic diet and lifestyle often inspiring dietary crazes featuring a low-fat and low carb diets.
As the CBD-infused products are all the rave at the moment, our travel and lifestyle public relations professionals understands that this generation are open to trying CBD-infused products to alleviate a particular ailment.
Plant-based products such as sushi and hamburgers are tapping into this group’s overall philosophy for maintaining a healthy lifestyle.
A user-friendly, easy to navigate website is important for the baby boomer generation. Quick, easy to read content which gets to the point will appeal to this generation.
It helps to have a chat feature on your website with a live customer service representative who can answer any questions this baby boomer generation may have as they are surfing your website.
Our travel and lifestyle public relations team understands baby boomers are brand loyal. This generation has worked hard during their career and they are willing to invest in right food product or travel experience.
We are here to help. Give us a call.
Cause related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of its brands and to position the organization as a good corporate citizen. It is not a new concept and it has been around for decades.
Allen Marketing Communications, a boutique NYC PR firm, specializing in travel, food and beverages, consumer products and non-profits, advises our clients that consumers today are demanding more from companies and they are looking at an organizations track record for philanthropy.
Consumer products such as personal care, pampers, cereals, as well as liquor companies often clearly state in all Omni channel communication, as well as on product labels that a percentage of sales will be donated to support a particular cause when consumers shop during a specific time period.
Other successful cause-related marketing campaign enlists support from major retailers and convenience stores to inspire consumers donate $1 or more at the point of sale check out to support breast cancer, hunger relief, heart disease and other noteworthy causes.
Here are tips for implementing an effective cause-related marketing campaign.
Inspiring and Simple Messaging. The name of your marketing campaign matters a lot. Every successful marketing campaign has a compelling slogan or title in it.
For example, a breast cancer awareness campaign has used #ITouchMyselfProject to educated consumers about the importance of early detection of breast cancer through self examination.
Media Relations is an effective tool to educate consumers about an organization’s philanthropic efforts. Our savvy team of travel and lifestyle public relations professionals has found that limited time offers -- a percentage of sales are donated to support worthwhile charitable causes – are effective for inspire consumers to support particular causes.
Media relations is an effective tool to secure credible third-party stories in magazines, newspapers, television, radio and online focusing on the limited time offers to stimulate sales while raising funds for charity.
Strong Videos There are a lot of studies that have proved that people tend to read only 20 percent of web page content and are more attracted towards a short video or an image, it is an entirely rational appeal.
Videos are key for social media outreach to connect with your existing and potential customers.
Event Sponsorships are another way for companies to elevate their profile as a good corporate citizen. Liquor companies, banks, cable companies often invest heavily event sponsorships to secure tremendous consumer visibility -- event signage, sales promotional items, media relations, banner ads and social media outreach.
Concerts, sporting events, as well as charity fundraisers are popular event sponsorships.
Omni Channel Communication It is important for the cause-related marketing campaign to have a unified, seamless message across all forms of communication – media relations, advertising (traditional and digital), social media, email marketing, direct mail and YouTube videos.
According to Marketing Drive, “Gen Z shares a preference with older generations for Omni channel marketing, with 87 percent of Baby Boomers, 85 percent of millennials, 83 percent of Generation X and 82 percent of the silent generation saying they prefer a blend of digital and physical channels. Omni channel touchpoints include email, phone, web, in-person engagements, video, social media and printed mail.”
Cause related marketing as a whole is something all companies should aspire as part of its business model. It is really important for companies to find a cause they truly care about to have a successful cause related marketing program.
Our boutique NYC PR firm is here to help. Give us a call.
The cruise industry is experiencing a record growth offering cruise enthusiasts more choices – small luxury ships to mega yachts to expedition vessels to ocean cruises and floating resorts. Research reveals there will be approximately 96 new ships coming on board between now and 2025.
Allen Marketing Communications, Inc., a boutique New York City PR agency specializing in travel, stays on the pulse with current trends and counsels clients on how to grow in this market. Cruise travel experience can be tailored according to the passengers’ preference – small ships offer more privacy and freedom while larger ships render the luxury ship experience.
Here are five key cruise travel trends.
Authentic Travel Experiences -- With the increase in the number of river cruise and luxury ships, cruise passengers are finding more authentic destination especially among active and younger tourists. In fact, some river cruise ships are providing bikes guests can actually use to explore during on a shore excursion.
The demand and popularity for cruise travel is evident, with so many upscale and luxurious ships set to discover the world’s most striking and alluring and hard to reach destinations.
Gen Z Passengers (consumers born between 1981 and 1996) are an emerging new market for cruise marketers as this group comes of age and embarks on adventures around the world on a wide range of new river, specialty and ocean cruises.
These first-time passengers are attracted by “multiple destinations and novel experiences such as music festivals at sea” according to CLIA State of the industry report.
Cruise lines are also raising the bar by introducing interactive entertainment, high-tech shows and events, world class performances just to name a few amenities.
Instagram is turning out to be a leading source for inspiration when it comes to planning a vacation. They say a picture is worth a thousand words. Trending hashtags from passengers posting selfies and amazing photos on their Instagram feeds are influencing first-time cruise passengers to book a particular cruise.
Since many ships offer free Wi-Fi, it is easier than ever to post instantly on Instagram.
Sustainable Travel – Cruise lines are using new technologies to “reduce exhaust pollution, more efficient hull and propeller design, improved water filtration and switching from diesel to liquid natural gas” says On the Luce Travel Blog.
Did you know . . .
“The cruise industry is more conscientious than ever, working with local communities to preserve their heritage and implementing innovations that decrease the environmental footprint of cruise travel. The industry is also working with destinations to bring the benefits of tourism to local economies while preserving local cultures, landmarks and environments,” according the CLIA State of the Industry Report.
Specialty Markets – Cruise travel is a gaining in popularity with solo travel and female explorers, since it is a safe way to discover the world.
According to the U.S. Census, “19 percent of the U.S. population has a disability and 49 percent of senior have a disability.” Some cruise lines are making their cabins, on board amenities and shore excursions ADA accessible to accommodate the needs of physically challenged passengers – canes, walkers and wheelchairs.
Corporate groups are also discovering cruise vacations are an excellent for team building activities and corporate retreats
Cruise travel has also been popular with multi-generational family travel, as well as family reunions.
Cruises are gaining steam with the personalized service, multi-destinations, as well as on board amenities such as freestyle and all you can eat buffet dining options , pools, water parks, gyms, and world-class entertainment.
Cruise vacations are more popular than ever as a way for globetrotters to explore multiple destinations at a time. Our boutique NYC PR agency is here to help cruise marketers capture their share of market and share of wealth in this growing industry.
We are here to help. Give us a call.
Branding distinguishes your company, product or service from competitors. In today’s competitive market, small business and Fortune 500 companies often undergo a branding campaign to create a one of a kind brand that will resonate with customers and ultimately inspire them to choose your product or service.
Allen Marketing Communications, Inc., a boutique NYC travel and lifestyle public relations agency, undertakes a holistic approach to develop a company’s brand DNA from the new logos and taglines to brand guidelines, to the brand vision and to recommendations on how employees should conduct business on your company’s behalf.
Here are tips for developing an effective brand strategy.
Research – Our talented team of brand marketing specialists work closely with an independent market research company to conduct competitive analysis, quantitative and qualitative research.
Our quantitative research initiatives range from surveys and polls to one on one interview to gather invaluable insights about perceptions about our clients’ business and our clients’ competitors.
These research findings serve the foundation for developing our branding campaign.
Our qualitative research activities range from targeted surveys to focus groups in priority markets to ensure the new visual identity, slogans and taglines resonates with our clients’ potential customers.
Stand apart from the crowd – Develop a tagline to create an emotional connection with your audience and to engage the brand. Test the tagline with potential audience to ensure the messages are creating the desired effect for your product or service. Enlist support from a graphic designer to create a one-of-a-kind visual identity to create a memorable impression and to set your client apart from its competitors.
Copyright and trademark – It is important to work with an intellectual property law firm to copyright and to trademark logos, slogans and taglines so clients own full rights for these creative works.
Brand Position – It is important to develop unique attributes to differentiate your company, product, service from competitors. It is important to maintain an open line of communication with clients, secure feedback and adjust the creatives.
Brand Guidelines – It is important to have a toolkit to ensure graphic designers, web developers, and marketers communicate the same message, have a uniformed look in all forms of communications. The style guide should include everything from the color palette, font, and editorial guidelines to ensure consistency with the brand.
Create your company culture – The new brand DNA will transcend to your company culture. All new employees should receive the brand guidelines during the orientation session. A strong brand could be extremely helpful in creating positive and lasting reputation in overall. Everyone prefers to work with those who are people oriented or driven and actually show their concern for customers. Try to be one of those companies embodying people first attitude in everything that you and your employees do.
Our boutique NYC travel and lifestyle public relations agency is here to help. Give us a call.
“Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It can be a product, service or campaign. Celebrity endorsements are the original form of influencer marketing,” says Hootsuite suite.
Social media influencer marketing is an effective way to boost a business and to establish a product or service as a pioneer in a particular industry. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands the importance of finding the right influencer to stimulate consumers buying decisions and to make recommendations about a particular product or service.
Our boutique travel and lifestyle public relations agency offers the following five tips for executing an effective social media influencer marketing campaign.
Devise influencer metrics, campaign goals and analysis framework – It is important to have an objective, a clear strategy and a purpose. With the right marketing and measurements, the outcome can be achieved without any problem.
Once the objectives have been established, it is utterly important to establish metrics for performance and measurements for success. What specific KPI will be in place? How will it create brand awareness? How will you track engagements, videos views, and growth?
Look for the ideal influencer and get a hold of the right audience and communities – Once the campaign goal has been determined, then it is the time to think about the right influencer that will help your product or service grow.
Our team can help clients identify the right influencer who can speak to the specific audience. The perfect influencer is the one who resonates with your brand, marketing objectives and content engagement and so.
Analyze growth potential including micro, macro, in-house, celebrity and so – In this phase, it is important to do access the potential growth at all micro and macro and in-house economic levels.
In fact, our team helps clients develop answers in advance for the queries such as the growth potential for the campaign. How the brand is going to help the influencer in gaining more traction? How will the influencer assist the brand in getting more results?
It is important understand the close relationship between the brand, the influencer and the audience.
Focus on a specific platform – To start with, it is important to select the primary platform for achieving your objectives. Make sure to use other social media platforms to amplify your message.
While integrating your social media influencer marketing with the branding tactics of yours clients, it is important to analyze audiences. It is imperative to think of questions such as who is following the influencer? What are the influencers interests? What are their shopping behaviours?
It will actually help you select the right influencer and target the links, ads and posts to a particular audience that is more likely to complement with your website, brand, products and services.
Handle expectations with content deliverables and meeting requirements – This is the time to select the influencers based on this person’s ability to generate and syndicate content.
Content is the king and the success will be defined indeed by how your influencer is going to address his or her audience and reach out to the people in the long run that will be effective for your marketing and promotional campaign.
In this digital era, promotional costs have been growing and companies are constantly looking at their ROI more so than even. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands that success is contingent upon choosing the right influencer for the right campaign.
We are here to help. Give us a call.
Brand managers would simply like to have a brand which is relevant, hot and adapts with changes in the economy. Unfortunately, this is not always the case.
Some brands become irrelevant over time and it needs to be reinvented and even upgraded to keep pace with the changing economy. Successful brands such as fast food products, soda companies, personal care products and hotels often expand their products with new technologies, value propositions, and line extensions.
Allen Marketing Communications Inc., a travel and lifestyle public relations agency, understands the importance of staying abreast of industry trends to ensure targeted messages resonate with consumers and it will ultimate inspire them to experience a particular product or service.
Here are our tips for ensuring a brand stays relevant in this ever changing marketplace.
Vision – Each brand has its own ebbs and flows. It is pivotal for brand marketers to understand of the dynamics of his or her industry. Understand industry trends. See what is on the horizon. Adapt a company’s product or service to meet these changes.
Ask Questions – The biggest fear that brand managers face is getting near sighted believing they understand the motivations for their target audience. It is important to conduct market research to gain invaluable insights about your ever changing consumers and adapt these insights into your product value propositions.
Innovate – For older brands, innovation is the key to inspire existing and new customers to revive and notice your product or service. Do not turn away everything that has made your brand successful. Build on your products strengths. However, innovative tactics and even line extensions can ensure your product or service stays relevant with your customer base.
One of my former client’s, a luxury five-star hotel on the island of Oahu, underwent an expansion to offer a new spa featuring Asian-inspired spa therapies. After polling its guests, the spa was a natural extension for the hotel to continue to offer its discerning clientele a new experience.
Be Open – It is very much important to have an open mind and consider choices with a fresh perspective. Do understand that what actually made you successful years back, might be is entirely irrelevant now.
Our savvy team of brand marketing experts designs travel and lifestyle public relations campaigns to ensure consumers actually care and will pay attention to our clients’ products and services. With the ever changing times, it is important for consumer brands to grow and maintain its relevancy with its existing customer base and to expand to secure new clients.
Our boutique travel and lifestyle public relations agency is here to help. Give us a call.
Handling a crisis such as airline or car accident, mole spores at a hotel, natural disasters such as hurricanes and tornadoes and food poisoning can be challenging for sure. Irrelevant or impromptu responses could cause unimaginable damage to client’s reputation and can do more harm than the initial crisis.
Allen Marketing Communications, Inc, a boutique NYC travel and lifestyle public relations agency, understands that an effective crisis communication plan it important for managing and protecting our client’s reputation during crisis.
Here are five helpful tips for having an effective crisis communication plan.
Build a crisis management plan and strategy – Make sure to devise a proper crisis management plan and strategy in advance, naming the crisis response team which will take care of the task with an assigned person.
Crisis communication plan should describe how the information is going to spread among public, media and key stakeholders. Before any crisis happens, make sure to develop your plan of action with key stakeholders. It is always helpful to conduct crisis response stimulation in prior to ensure all key players are prepared for any unforeseen disaster.
Act fast – While handling a crisis, the initial 48 hours are pretty much significant. Simply ignoring the situation is not at all the feasible approach. It is important to evaluate the extent of damages and issue the appropriate statements in a timely manner to keep the media, the public and key stakeholders updated about the extent of damages as the situation evolves.
Devise a message – Work on creating different messages for different concerned people including employees, investors, press, clients, general public.
Our team of skilled crisis communication public relations professionals has found that issuing statements is a very effective tool 1) to control the messages, 2) to update the public, press and key stakeholders and 3) to ensure inaccurate information is not released to the press.
During the London bombings, our team issued timely statements to the media, to the public and to our stakeholders to ensure accurate information has been disseminated in a timely manner.
When Hurricane Irma passed over the Dominican Republic, our savvy crisis communication professionals issued statements in a timely manner 1) to communicate about the evacuation prior to the hurricane, 2) to notify the public and press about credits and change of dates for a future date and 3) to inform the media and public about post-Hurricane Irma damages, and the timetable for the property getting back on its feet.
In some cases, it will be important for a company spokesperson to hold a press conference, to issue an update and to answer questions from the media. It is vital for the company spokesperson to be a skilled communication that can control the interview, bridge to the next questions and state on message.
Do not allow the media to tell about your client’s story and stay ahead of the press.
Do consider social media – As a crisis communication medium, social media has its pros and cons. The medium could assist in sharing and interacting information quickly, answer to concerns promptly and resolve issues at a much rapid pace.
Though, it gets difficult to have control over content on Facebook, LinkedIn, Twitter and Instagram since anyone can comment on these channels, modify the message and could make the crisis even worse. Make use of these social media to post timely, relevant and accurate information about the crisis.
Our boutique NYC PR agency highly recommends postings statements to control messages to the public and press.
Follow up – In any crisis, the tone plays an important role and do understand that the communications should be honest, transparent, sensitive and uttermost sincere. Conciseness is understandable and preferable.
It is really important that the company spokesperson does not appeal scripted at all in his or her message. If an apology is required, make it direct and convincing. The general public will forgive when the company spokesperson who appears to be sincere.
It is important to monitor the after effects within 24 to 48 hours of time to get an understanding of the situation. If it is cooled down a bit, stay quiet. If the crisis is still a hot topic, then our crisis communication pros recommends continue with the same response.
Our team of savvy crisis communication professionals are skilled at managing and protecting our client’s reputation during any natural or unexpected disaster. We are here to help. Give us a call.