Prior to the Covid-19 pandemic, the cruise industry has played a major role in the global economy through job opportunities and high growth rates in terms of financial performance. After nearly a two-year drought, cruise lines are embarking on international ports of call, despite some obstacles, such as the emergence of new strains of the Covid-19 virus and its variants.
“CLIA (Cruise Lines Industry Association) forecasts passenger numbers will not only meet but exceed pre-pandemic levels by the end of 2023. And according to Cruise Industry News' cruise ship orderbook for ocean-going vessels, nearly 40 new ships are lined up to debut this year alone, with more than 75 vessels on order through 2027,” according to CNN.
Cruising is undoubtedly back, albeit with a somewhat revamped look and feel. In addition to the ongoing pandemic-driven protocols, such as proof of vaccination or fulfilling testing requirements before and after embarkation, there will be several slightly different approaches to ensure the wellbeing of everyone onboard, and by extension, the population of all the destination spots.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights the top five cruise trends to emerge from the Covid-19 pandemic.
Enhanced Contactless Experience
Now, more than ever, digital experiences are vital for the future of cruise lines as we emerge from the COVID pandemic. Granted, cruise lines have already begun employing the use of technology onboard, such as touchless payments and QR codes for menus.
Before embarking, you can expect to check in for the cruise ahead of time. Boarding passes will be available on your phone, and in combination with staggered arrivals, this will help speed up the boarding process.
“Smartphones and wearable tech like bracelets or medallions now commonly double as boarding passes and keycards; some wearable devices even allow guests to track traveling companions onboard,” according to CNN
Most, if not all, major cruise lines feature their own mobile apps. The more modernly designed apps offer key cards for cabin unlocking capabilities, tracking devices for kids, real-time visibility into venues.
Select cruise lines now feature numerous booking options to reserve dining and shore experiences, as well as booking spa treatments, shows, and activities with the tap of a screen.
Unique Cruise Opportunities
Recently, there’s been an increase in the cruise industry offering unique cruise experiences. Women-centered cruises are largely becoming common, with activities ranging from panel discussions to visiting businesses operated by other women.
“Women can travel in many ways, some of which include themed cruises, singles cruises, LGBT cruises, luxury cruises, party cruises, and relaxation. Although they are unique options available to women-centered cruises, these themed options are offered generally as well,” according to CruiseBooking.com.
Solo trips are increasingly common, and for solo cruisers, it definitely costs a pretty penny, which can make it difficult when you have a tight budget. In response, cruise lines are offering special discounts and are even now designing a stateroom for one.
Food and Beverages
This rising trend stems from focusing on dispersing cruisers to dine throughout the ship, which in this new era, future cruisers can expect to see an emphasis on. Majority of newly designed ships provide a wide range of venue choices, which will now include more specialty restaurants that either have a set per-person price or are available a la carte.
“The dining packages, which will vary in price and options across cruise lines, allow the cruisers to prepay for the specialty restaurants, to avoid the stress of paying the bill at the end of a relaxing venture.,” according to Travel Weekly.
Cruises are stepping up to the plate with healthier options on the menu that offer everyone something to enjoy. “The goal is to emphasize wellness and healthy eating, while cutting back on unnecessary fats and calories.,” according to CruiseBooking.com
Passengers can expect the self-service buffet to be replaced with a staff-served buffet, and many even offer a variety of complimentary locations on the ship!
The luxury expedition cruising market is expected to have its most successful year this year. Even before the pandemic, data shows that cruisers demonstrated a strong preference for a smaller and a more intimate ship experience.
Although this option is on the pricier end, these smaller vessels can visit exotic, must-see destinations, otherwise inaccessible to larger cruise ships.
This is great news because this means smaller expedition ships will account for fewer crowds, which will keep port cities steady afloat and mitigate over tourism.
In addition, future cruisers can expect more “cruise line private island calls and off-season destination options,” according to Travel Weekly. Get ready to show off your hot vacation spots this winter.
Array of Onboard Experiences
In recent years, large cruise lines have perfected the superior experience: a ship-within-a-ship! This concept combines the lavish and cozy atmosphere of small expedition voyages with the attractions of big commercial cruise liners.
Features can include private sun terraces, garden rooftops, pools and decks, bars, restaurants, and lounges with round-the-clock butler service reserved just for passengers staying within. Most of these exclusive ship areas are built with keycard access-only. As mentioned earlier, all this is dependent on the ship and the cruise company itself.
For those who are just looking to build excitement for their first cruise, you can expect an infinity pool on almost every cruise line! Some ships will even feature a cantilevered pool, which refers to a pool that just out over the edge, which in this case is a ship.
“Other onboard activities will expand to entertain passengers with trivia nights, cooking classes, wine-tasting, rope courses, etc. Select lines are looking to arrange conferences and seminars.,” according to CruiseBooking.com.
This is perfect for networking opportunities and elevating your education if you love to travel, but can’t seem to stay away from work or school.
By Rania Perales at Allen Marketing Communications, Inc.
Ever wanted to go camping but don’t really like the idea of having to get down in the dirt and leaves? Then glamping might be the perfect activity for you. Glamping stands for glamorous camping and it allows you to enjoy nature without foregoing many of life’s everyday luxuries one normally would for traditional camping.
“A market research report by Grand View Research shows that the global glamping market size is expected to grow at a compound annual growth rate (CAGR) of 10.9 percent from 2022 to 2030, after being valued at USD$2.35 billion in 2021. Just this year, it’s expected to hit USD$2.74 billion.”
Glamping has expanded to include glamorous camping options in treehouses, yurts, teepees, RVs and of course, a traditional tent with a luxurious bed inside. Allen Marketing Communications Inc, a boutique travel and lifestyle public relations agency based in New York City, spotlights the latest trends in this up-and-coming market.
Extreme glamping is an over the top glamping experience such as staying in a yurt and eco friendly pod. It takes glamping to the next level, with some resorts clocking in at over $2,000 for a minimum two-night stay. However, these stays definitely give you a lot of bang for your buck – they often integrate all the best parts of nature with the comforts of hotel luxury.
From king-sized beds, to heat and air-conditioning, to hot baths, extreme glamping does not skimp on the luxuries one normally finds at high-end hotels – what you normally don’t find at hotels, though, are breathtaking views, immersion in nature, and the ability to fall asleep under the stars. That’s an experience you’ll never forget.
If you want to go glamping but don’t want to be tied down to one place, getting an RV might be the right choice for you. Some luxury RVs nowadays are nicer than homes and can cost between $1 and $3 million dollars.
Don’t think you’re paying for nothing, though. “These RVs come with luxe kitchens, slide-out-all-around windows, expansive floor space, and some even come with in-unit washer and dryers and LED TVs,” according to Business Insider.
A big appeal of glamping is the incorporation of natural elements with the luxury of where you’re staying. Forms of glamping that aim to integrate nature with the living environment to maximize sustainability include domed pods such as those that Kachi Lodge and Ecocapsule offer.
“These eco-friendly pods can sleep two people and include a kitchen, toilet, shower, and lounge area. Ecocapsule uses wind turbines and solar panels to make the pods 100 percent self-sufficient in a variety of environments,” according to Business Insider.
In fact, Kachi Lodge runs their camps using sustainable energy with the goal of leaving minimal impact on the environment.
Glamping under canvas can come in many different shapes and sizes, from tepees, to canvas cabins, to covered wagons such as the ones used in the 19th century. Inside, however, these dwellings look nothing like they did in the 19th century.
Complete with air conditioning, a king-size bed, twin bunk beds, and private bathrooms, the covered wagons are definitely a step up from how the pioneers lived in them. Tepees come with cedar floors, custom-made furniture, wool carpets, a kitchenette, and a fire pit. The canvas cabins, ranging from 790 to 1,300 square feet, are equipped with gas stoves, multiple bedrooms, and soaking tubs as well as private bathrooms.
Under the Stars In A Treehouse
Want to be able to see the stars as you fall asleep? Glamping spots such as the Bangkok Treehouse in Thailand or the Elephant’s Eye in Zimbabwe offer open space for you to watch animals roam at sunset and enjoy the sky at bedtime. Don’t worry about getting eaten by the bugs, as there is a netting draped over the bed to protect you from getting eaten alive.
Whether you prefer a more relaxed glamping vacation, one more in-tune with nature, or one on-the-go, there’s an option for everyone. Stay abreast with travel trends from our travel and lifestyle public relations professionals at Allen Marketing Communications, Inc.
By Marley Merrihew at Allen Marketing Communications, Inc.
Generation Z, or Gen-Zers, are people who are born between 1996 and 2010 and range in age from 10 to 25 years old. According to Forbes, “Gen-Z comprises 40 percent of total U.S. consumers, which amounts to a staggering $143 billion in spending power.”
Gen-Zers are the key to the future in more ways than one, and it’s important to know how to market to them to keep businesses healthy and the market strong. This generation is
tech savvy and they have grown up with smartphones, tablets and the internet.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, shares key insights for marketing to Gen Zers.
What to Know About Gen-Z
How to Reach Gen-Z
According to Forbes,” about half (49 percent) of Gen-Z gets the majority of their news through social media apps, as opposed to 12 percent who get it from TV.” So if you’re looking to get some news out to this generation, putting it on television is not the way to go.
Social media platforms such as Instagram, YouTube Twitter, and TikTok as marketing tools are the best and most efficient way to reach an audience such as Gen-Z, who is constantly using social media.
“Emphasize eye-catching visual content. When it comes to social media, 81 percent of Gen Z say Instagram and YouTube are their preferred social networks of choice. And when asked which networks Gen Z wants to see brands use more of, 56 percent said Instagram while 38 percent pointed to YouTube.” (Source: Sprout Social)
How Will Gen-Z Help the Travel Industry?
With such great spending power, Gen-Zers are also posed to reinvigorate the travel and food and beverage industries after they both tanked during Covid. According to FINN Partners, “nearly two-thirds of Gen Zers are planning “revenge travel,”’ and as the generation least concerned with Covid, they’re most eager to get back on planes and trains.
Though Gen-Zers have the most spending power as a consumer as a whole, their individual spending power as a young generation is limited, meaning they’ll be looking for discounted and more affordable travel options. In addition, Gen-Z is concerned with the impact of travel on the environment, so they’ll also be looking for more sustainable and environmentally-friendly travel options.
“Contiki published a survey last year to determine the travel habits of Generation Z. They had 1,200 participants ranging in age from 18 to 35. Let’s take a look at the most relevant results for 2022:” (Source: Moonstride) Here are highlights from the survey
How Will Gen-Zers Help the Food and Beverage Industry?
As for the food industry, staying in touch with younger consumers is the key to keeping business growing into the future. Nutrition Insight calls Gen-Z the “lifeblood of the future,” as marketing to younger consumers are what keeps F&B (food and beverage) brands in business.
Gen Zers are influencing the food and beverage industries with these developments.
Our travel and lifestyle public relations professionals are here to help savvy marketers reach Gen Zers who are coming of age. Give us a call.
By Marley Merrihew at Allen Marketing Communications, Inc.
Snapchat is among one of the most popular social media platforms for Gen Zers. Snapchat enables users to send pictures, videos, and texts to a friend or even a group of friends, post a picture or video to your story (or a private story for your closest friends), and even keep up with the latest news.
“Snapchat has more than 306 million daily users,” according to Hootsuite. Snapchat is the ideal social media platform to reach Gen Zers since “18 to 24 year olds are the largest group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17.” (Source: Hootsuite)
Snapchat has come out with some new ones that are worth checking out. Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights the top five latest Snapchat features.
Shared Stories launched earlier this summer and is similar to the Custom Stories feature that allows users to add friends to the story who can then view and contribute to it. According to TechCrunch, “Snapchat wants to make it easier for everyone to get in on the fun with Shared Stories.”
Similar to regular Stories, Snaps sent to Shared Stories still disappear after 24 hours. Unlike Custom Stories, however, Shared Stories gives those who’ve been added to a Shared Story the option to add their own friends as well, creating a community of friends to share memories.
In addition to Snapchat’s new Shared Stories feature, they recently launched a Dynamic Stories “feature which allows publishers such as CNN, Bloomberg, and ESPN to automatically create Stories on the app’s Discover page based on news they publish online,” according to TechCrunch.
Snapchat is not just an app for talking to your friends anymore – “Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens,” says TechCrunch.
Snapchat is further developing its AR experience through its introduction of Custom Landmarkers, which allows Lens Creators (of which there are 250,000) to design and create Lenses and anchor them to local places they care about to showcase the landmark’s culture and history.
“This development is part of Snapchat’s effort to let their Lens Creators tell richer stories about the communities they care about,” according to TechCrunch. Snapchat moderates all AR content to ensure it supports the well-being of its users.
Snapchat is much more than just trying to keep a Streak (though that can be fun, too) – with its new features, you can find almost everything you need in this one app, from friends, to news, to even a new reality, Snapchat has it all.
Snapchat officially launched their new subscription service this June, allowing subscribers access to exclusive in-app features such as custom app icons and profile badges, data insights, and display tools.
The service costs $3.99 a month, hopefully allowing Snapchat to make up some of the revenue they lost this year from the recent economic state. There are also 6-month and 12-month subscription options, which offer discounts of nine percent and 16 percent, respectively.
Another feature the service offers is the ability for users to choose who shows up as their #1 best friend in the app, something we all wish we could do when someone climbs to that #1 spot we don’t want there.
Snapchat has finally followed sites such as Instagram and Twitter and has brought its features to the web more than a decade after its creation. Currently, only Snapchat+ subscribers have access to Snapchat for Web, but eventually it will be available to everyone.
“At the moment, the version supports messaging and video calling, but the company hopes to implement its augmented reality lenses and the ability to send photo and video Snaps in the near future,” according to engadget. There are also some key privacy features offered that are key for internet safety, such as the blocking of detected screenshot attempts.
Find new updates on social media platforms from our team of social media and influencer marketers at Allen Marketing Communications, Inc.
By Marley Merrihew at Allen Marketing Communications, Inc.
Starting a home-based business is an excellent way to make a living doing something you love without stepping foot from your house. It’s easy to imagine the benefits that follow, not the least of which are flexibility, freedom, and convenience.
With that said, home businesses are like any other in that you must make good decisions and set yourself up for success. Today, Allen Marketing Communications, a boutique travel and lifestyle public relations agency based in New York City, discusses three significant mistakes to avoid making so that you can build your company quickly:
Neglecting to Get Help
You may be a solopreneur or operate with a micro-team, but that doesn’t mean you don’t need additional help to keep things running smoothly.
Underestimating the Power of Marketing
Effective marketing can do wonders for building your brand recognition and acquiring customers. Don’t make the mistake of downplaying its impact.
Working From the Couch
You’ll be hard-pressed to run a thriving company without a dedicated home workspace that inspires productivity.
The benefits of entrepreneurship are very real, but not every home-based entrepreneur succeeds with their first company. Avoid the pitfalls above, and take the necessary steps to position your business to flourish long-term. And never stop learning how to improve your daily routines for optimal productivity.
We would love to hear from you.
Guest Post: Chelsea Lamb at Business Pop
Image via Unsplash
Branding distinguishes your company, product or service from competitors. In today’s competitive market, small business and Fortune 500 companies often undergo a branding campaign to create a one of a kind brand that will resonate with customers and ultimately inspire them to choose your product or service.
Allen Marketing Communications, Inc., a boutique NYC travel and lifestyle public relations agency, undertakes a holistic approach to develop a company’s brand DNA from the new logos and taglines to brand guidelines, to the brand vision and to recommendations on how employees should conduct business on your company’s behalf.
In responding to Branding RFPs, our travel and lifestyle PR spotlights these tips for developing an effective brand campaign.
Our talented team of brand marketing specialists work closely with an independent market research company to conduct competitive analysis, quantitative and qualitative research. Our quantitative research initiatives range from surveys and polls to one on one interview to gather invaluable insights about perceptions about our clients’ business and our clients’ competitors.
These research findings serve the foundation for developing our branding campaign.
Our qualitative research activities range from targeted surveys to focus groups in priority markets to ensure the new visual identity, slogans and taglines resonates with our clients’ potential customers.
Stand Apart From The Crowd
Develop a tagline to create an emotional connection with your audience and to engage the brand. Test the tagline with potential audience to ensure the messages are creating the desired effect for your product or service. Enlist support from a graphic designer to create a one-of-a-kind visual identity to create a memorable impression and to set your client apart from its competitors.
Copyright and Trademark
It is important to work with an intellectual property law firm to copyright and to trademark logos, slogans and taglines so clients own full rights for these creative works.
It is important to develop unique attributes to differentiate your company, product, service from competitors. It is important to maintain an open line of communication with clients, secure feedback and adjust the creatives.
It is important to have a toolkit to ensure graphic designers, web developers, and marketers communicate the same message, have a uniformed look in all forms of communications. The style guide should include everything from the color palette, font, and editorial guidelines to ensure consistency with the brand.
Create Your Company Culture
The new brand DNA will transcend to your company culture. All new employees should receive the brand guidelines during the orientation session.
A strong brand could be extremely helpful in creating positive and lasting reputation in overall. Everyone prefers to work with those who are people oriented or driven and actually show their concern for customers. Try to be one of those companies embodying people first attitude in everything that you and your employees do.
Our boutique NYC travel and lifestyle public relations agency is here to help. Give us a call.
As the Covid-19 pandemic continues, health conscious consumers are looking for healthier and more sustainable beverages to boost their immune system naturally. The pandemic has inspired many individuals to think about how we should be feeding our bodies resulting in the latest beverage trends.
In fact, the functional beverage market is “valued at US $118.7 billion in 2021 and the market is expected to reach US $265.9 billion by 2030, recording a promising CACR of 9.38 percent from 2021 to 2030,” according to InsightAce Analytics. Allen Marketing Communications, Inc., a boutique food and beverage public relations agency based in New York City, shares the five drink trends, from staying healthy to simply enjoying a sweet treat.
Bubble tea gets its name from the bubbles, also known as boba, or tapioca pearls that sit at the bottom of the drink. Created in the 1980s, bubble tea “is expected to skyrocket in popularity, and already has, expanding its market by almost $2 billion by 2027,” according to Tan Do Beverage.
The tea component of Bubble Tea can be made into more than 200 flavor combinations, and you can even choose different types of “bubbles” if you prefer something other than tapioca, such as jelly, aloe vera, or red bean. If you’re looking for a tasty drink that’s customizable to your exact liking, bubble tea is just for you!
Gut health is one of the most important things to take care of in your body, as it dictates things like your mood and energy. With the ongoing pandemic, people have become more and more aware of the importance of taking care of their bodies and staying healthy, and doing so with fermented drinks.
Probiotic beverages, such as Kombucha, are expected to generate more than $77 billion in sales by 2025,”according to Tan Do Beverage. Water kefir, which has been shown to help aid digestion and boost your immune system, is another probiotic drink that doesn’t just taste good, but keeps you healthy, too.
Dairy-Free & Plant-Based
Dairy-free & plant-based alternatives to milk include options such as almond milk, oat milk, and rice milk which are more sustainable and allow those who can’t eat dairy to still enjoy milk.
“Plant-based milk is the most developed of all plant-based categories, with $2.5 billion in 2020 dollar sales. Plant-based meat is a rapidly growing category, with $1.4 billion in 2020 dollar sales, growing 45 percent since 2019.” (Source: Good Food Institute)
These alternatives are significantly less impactful on climate change and animal welfare. Plant-based milk is often fortified with nutrients and vitamins to make them very similar in nutritional content. In saying this, almond milk has a much lower calorie-count, so if you’re worried about your calorie intake, almond milk or oat milk may be the healthier choice for you.
According to CSP Daily News, “Many consumers want more control over their wellbeing,” because of the pandemic. As a result, people are seeking beverages that provide refreshment and satisfaction while also offering nutrients.
Drinks such as cold-pressed fruit and vegetable juices offer these nutrients without sacrificing great taste. In addition, consumers can buy a juicer and make their own juice in the convenience of their own home – this allows them to customize the vitamins and minerals they’re getting from the different fruits and vegetables they add.
With society always picking up pace and time always seeming to move faster, grab-and-go meals have increased in popularity recently. But what’s even faster than eating a grab-and-go meal is a grab-and-go drink that can function as a meal. According to Let’s Chat Snacks, “39 percent of consumers use nutritional and performance drinks as a replacement for breakfast.”
These drink meals are convenient, affordable, and efficient, and as Americans move away from the standard three meals per day model and snack more often, these nutritional and performance drinks are becoming more and more popular and useful. They contain high protein content, high fiber, and offer a plethora of delicious flavors, from pumpkin pie to birthday cake. Who wouldn’t want to eat a healthy meal flavored like a birthday cake?
Our food and beverage public relations specialists are here to help. Give us a call.
By Marley Merrihew at Allen Marketing Communications, Inc.
Food has seen some interesting trends during the years, from Jell-O salads to unicorn-themed everything. What’s in store for food in 2022?
Allen Marketing Communications, Inc., a boutique food and beverage public relations agency based in New York City, shares the latest about the new food trends.
Hydroponic gardening is the practice of growing plants without soil, which usually involves feeding them added nutrients. This allows the growth of plants in places where they normally wouldn’t be able to grow, such as highly urban and industrialized places such as cities.
The hydroponic gardening market has been “estimated at $1 billion in 2019, and projected to reach $16 billion by 2025,” according to the Chicago Tribune. This growing trend allows gardeners full control over the plant environment and the ability to yield fresh produce all-year-round. Juicy tomatoes in January, anyone?
This practice has also led to the creation of hydroponic devices that can sit on your kitchen counter. Most of us don’t have the time to care for plants, watering and feeding them on a regular basis – but these devices, some of them even coming with a built-in LED light to help growth, according to Gardeningetc, will allow those who love gardening but just don’t have the time to do it in their own kitchen (and without having to clean up the mess that soil makes!).
The shift in recent years forward towards healthier and cleaner eating has actually led to a shift backwards in time: foraging. As people become more and more concerned with what they put in their bodies, they look to their backyards and realize, “Hey, right out there in the woods, we can go and harvest food that actually tastes really good,” says The Globe and Mail.
Foraging is something that takes practice, though, as something as simple as mistaking one mushroom for another could lead to someone getting very sick, or worse. That’s why foraging experts teach classes to those eager to learn how to forage safely and have fun doing it (The Globe and Mail, StyleBlueprint).
The Covid-19 pandemic has fostered a renewed interest in plant-based foods (a.k.a. Vegetarian diet) as consumers look for natural ways to boost one’s immunity.
With the plant-based options expanding beyond beef into plant-based chicken, it’s becoming more and more accessible and easy to switch to a plant-based diet today. Companies and scientists are working together to mimic top meat products with plants, containing almost the same amount of protein and nutrients.
The latest food trends seem to be working towards a healthier and more sustainable future for not just food, but the planet as well. These food trends may not be crazy, but they’re crazy good for you and for the environment, as well.
It’s difficult to find places to grow produce in urban areas such as cities, but this new trend encourages people to get creative and look at every space as an opportunity for growth. From rooftops, to kitchen counters, to balconies, urban farming is on a mission to get cities as green as possible.
“Urban gardening is the most accessible practice for gardeners in the city; however, it doesn’t have to occur on a roof. It could be in a community garden, where residents grow their own vegetables, herbs and flowers,” according to ProMix.
Other examples of urban gardening –a green roof (“a layer of vegetation growing on a roof”), and a green wall (“a vertical layer of vegetation found on the outside or inside wall of a building.”) (Source: ProMix)
Rooftop greenhouse is simply a greenhouse space built on an industrial rooftop.
Growing Food at Home
It’s no question that getting fruits and vegetables at the store is easier and quicker than growing them at home. But with how many benefits there are to growing your own produce, it’s clear that there’s a more sustainable and healthy option.
With Covid-19 still prevalent today, growing your own produce is not only healthier because of the lack of pesticides, but also because you don’t risk exposure going into a grocery store to get your food.
In addition, while planting, taking care of, and picking your own fruits and vegetables takes more work than simply buying them. It gives you the opportunity to spend some time outside and working with your hands. This allows you to get exercise while also maintaining vitamin D levels from the sun, helping your body function efficiently and keeping energy levels high.
Check out the latest on other trends from food and beverage public relations experts at Allen Marketing Communications, Inc.
By Marley Merrihew at Allen Marketing Communications, Inc.
Twitter is one of the most popular social media sites out there today. In fact, this social media platform has “approximately 206 million daily users,” according to Statista.
Twitter is expanding its reach by rolling out new features that increase accessibility and engagement for its users. Check out the latest Twitter updates in this blog from Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City.
Ever made a post that was so relatable to you and a friend that you felt tagging them wasn’t enough? Well, now you and that friend can publish a tweet together – Twitter rolled out an update this July that allows users to “invite any public account that follows them to co-author a tweet together,” according to Hootsuite.
Currently, the feature, officially called “CoTweet,” is only available to certain users as it is still in the testing phase. If somebody sends you a CoTweet request, you’ll get an invite in your Twitter notifications. If you turn it down, the CoTweet draft will be deleted.
Twitter’s downvotes are unlike most other apps in that other users can’t see the number of downvotes a post has. The platform claims that the new feature will help them gauge which content is not relevant or not contributing to any conversations.
The most recent rollout of a new batch of users gaining access to this feature was in February of this year, so not everyone has access to it yet. According to The Verge, “the results of this experiment have found that this is an easier way for users to flag unwanted content, rather than muting a conversation or reporting it as spam or irrelevant – which are much more tedious to do.”
If you’ve ever felt like you couldn’t fit what you had to say in the 280-character limit on posts, you’ll be very happy about this update: Twitter announced this June that they’re testing a new feature called Notes, where select users can publish a post up to 2500 words with a title up to 100 words.
Unlike a regular post, users with access to the Notes feature can make edits to their Notes posts after they’ve already published it. Profiles with access to this feature will now have a new Notes tab where all of their published Notes can be easily accessed.
Don’t be worried if you prefer the shorter posts, though – Twitter says it’s not planning a full shift from short Tweets to longer Notes, so your feed won’t be filled with long posts anytime soon.
Instagram and YouTube have implemented the “pin reply” feature in recent years, and this May Twitter followed suit. The update lets users pin comments to the top of their replies section, allowing posters and creators to highlight responses they want their followers to see.
This new feature gives more control to users on how they engage with their audiences, and can even be used by brands to increase engagement with their followers. “The release is still in its testing stages, but it’s looking like there might be an official launch in the near future,” according to SocialMediaToday.
Twitter Blue is Twitter’s premium subscription that allows users access to exclusive features such as an undo button (finally), bookmarks folders, themes for your app and app icon, and even early access to Twitter’s NFTs. The service first launched in June of 2021 but is still rolling out features across platforms and countries.
Twitter Blue costs $2.99 a month in the US, an affordable price when compared with other subscription services. If you like getting your news on Twitter, you may want to subscribe – the service also offers ad-free articles on participating websites such as The Washington Post, The Atlantic, and Buzzfeed.
Our social media marketing specialists are here to help companies take advantage of the enhancements on Twitter. Give us a call.
By Marley Merrihew at Allen Marketing Communications, Inc.
We’ve all reached into the pantry here and there for a little pick-me-up when we’re feeling down. But, did you know that there are certain foods that may scientifically boost your mood?
According to WebMD, “research shows that dietary changes bring about changes in the structure, chemistry, and physiology of our brains, which in turn lead to changes in behavior – it all depends on what you’re feeding your brain.”
Allen Marketing Communications, Inc., a boutique food and beverage public relations agency based in New York City, has five great foods that could help uplift your mood, and keep you healthy, in their latest blog.
Omega Rich Foods
“Researchers have noted that Omega-3 polyunsaturated fatty acids may play a role in mental health as they could be mood stabilizers,” according to WebMD. One study found that among new mothers, those with lower levels of fish consumption and DHA (the Omega-3 fatty acid found in fish) in their breast milk had a higher likelihood of postpartum depression.
Getting a balance of Omega-3 rich foods is essential; in addition to fish, you can get this nutrient from flaxseed, canola oil, cauliflower, and broccoli among other plant foods. If you’re looking for an easier snack that contains omega-3 fatty acids, grab some nuts such as almonds or walnuts.
“Berries’ purple-blue color is what makes them so good for our mood,” according to Healthline. Their vibrant coloring comes from a pigment called anthocyanins, which some studies have found to be associated with lower risk of depression symptoms.
Berries are also packed with antioxidants and phenolic compounds, which both play key roles in fighting oxidative stress, which is an imbalance of harmful compounds in your body. A handful of berries a day is an easy way to keep your spirits high.
Fermented foods, such as kimchi, yogurt, and kombucha, are all great sources of probiotics and may help improve gut health and mood. The fermentation process involves live bacteria converting sugars into alcohols and acids which then creates probiotics.
Probiotics are live microorganisms that support the growth of healthy gut bacteria which, in turn, affects your mood. It’s important to note, though, that not all fermented foods, such as beer and wine, don’t provide these probiotics due to their creation process.
A healthy gut has been shown to lead to improved moods, and according to Healthline, up to 90% of our body’s serotonin, a neurotransmitter that affects things such as our mood, appetite, and stress response, is produced by our gut microbiome. Who knew your gut could be so in charge of your mood?
We all know that sipping a cup of warm tea is a nice way to relax when you’re stressed, but drinking green tea may actually reduce depression symptoms. According to EatingWell, “a Japanese study published in the American Journal of Clinical Nutrition found that drinking two or three cups of green tea per day was linked to reduced depression symptoms in elderly people.“
Green tea contains nutrients such as L-theanine, an amino acid that helps fight anxiety. It also has just enough caffeine to wake you up but not so much to make you anxious. So whether you’re looking to just relax or even brighten your spirits, green tea is the perfect drink for you.
Though it may not be the most calorie-efficient choice, dark chocolate has been shown to have benefits on mood. According to EatingWell, “a study done at the Nestlé Research Center in Switzerland showed that eating small amounts of dark chocolate every day for two weeks reduced the levels of cortisol and other stress hormones in people who were highly stressed. “
Experts say it may be because of the antioxidants found in dark chocolate, but either way, next time you’re feeling a little stressed, don’t hesitate to break off a little piece of that chocolate bar.
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By Marley Merrihew at Allen Marketing Communications, Inc.