 In France, the state of the travel industry in 2020/21 is a complicated affair. After experiencing two nationwide lockdowns in May 2020 (55 days) and October 2020 (45 days), the French government put in place a strict national nighttime curfew since December 2020. From February 2021, new rules banning flights to and from countries outside the E.U came into force restricting travel once again to urgent personal or family business, a health emergency or work-related voyages. While all of this may feel disheartening, and means travelers are likely grounded through much of the first semester of 2021, there are hopes for recovery across the travel industry heading into the summer months if the vaccine can be widely administrated and the number of cases begins to trend downward this spring. Although nobody knows exactly what will happen, one thing is clear: the long-lasting effects of a global pandemic will affect the way French people will travel …at least for the foreseeable future. Even amidst a crisis, current data can give us helpful insights into how the French people feel about travelling at home and abroad, and how we in the tourism industry can best support and reassure tourists as we head into a new era of travel. Our boutique travel and lifestyle agency spotlights our PR agency partner, Lesley Joan Williamson, chief executive officer, Lesley Joan Williamson PR & Communications based in France, and her insights as it pertains to the French travel market. 1. The French are craving vacations more than ever French people usually enjoy five weeks of paid vacations annually and in 2020, they spent a total of 2400 hours in lockdown fantasizing and daydreaming about holidays. The frustration is real. According to a survey* conducted by Yougov for the French Home Exchange in February 2021, not being able to plan vacations at the moment is morally one of the hardest things for 36 percent of the French. A trend confirmed by people over 55 years old, who are 60 percent to feel this way. The most difficult thing for the French people surveyed still remains not spending time with their family and friends (53 percent). Everything related to leisure time is rather upseting. Not being able to go to a bar or restaurant is a heartbreak for 41 percent of them, not being able to move around freely on a daily basis is also among the most difficult things (37 percent) in the current health crisis. As seen in 2020 as soon as the First Minister’s speech lifted travel restrictions, the French were on the hunt for places to go for a breath of fresh air. A crave to travel and get away from it all yes, but also a strong awareness to reduce their COVID-19 exposure. After a year with a lot of time spent at home on video calls or binge-watching TV, the French will not give up on their vacations despite of Covid19. But in the context of the current crisis, they will be slightly different again this year…. 2. New hopes for the summer Vacation plans until May are now being put off. According to the Home Exchange study, 58 percent will not travel during the spring vacations because of the uncertainty of governmental regulations and health concerns for half of them. Most are already focused on summer. According to an online survey conducted by Abritel** this time, 19 percent of French families plan their first vacation of the year in France between April and June 2021. For 45 percent of French families, their first vacation of the year in France will occur between July and September. Only 13 percent of families do not see themselves going on vacation in France before 2022. Overall, 68 percent of families are confident that they will travel on a family vacation in 2021, even though 34 percent of these same families say they are confident while remaining cautious, again according to the Abritel study. 3. Hopes that the vaccine will gradually change the situation If Covid19 has settled in our lives for a year now, hindering all travel plans, there are hopes in the travel industry that the situation will gradually evolve with the deployment of vaccination campaigns. According to the study conducted by Abritel, 41 percent of French families say the announcement of a vaccine positively impacted their decision to plan a vacation in 2021. Indeed, 22 percent of French families felt reassured by the upcoming vaccination. In fact, 19 percent immediately began researching future trips after the vaccine was announced. However, 31 percent indicated that they were still reluctant to schedule vacations because of persistent uncertainties (lockdowns, travel restrictions, etc.). 17 percent said the announcement of a vaccine had no effect on them because they did not trust it. 4. Staycation In the short period of time the French were able to travel in 2020 (June until September), domestic travel spiked in relation to the COVID-19 crisis. Different factors explain this trend: the government encouraging domestic travel in the short term to help boost France’s economy, concerns about quarantine measures, uncertainty over the financial future of the travel companies that people book with, a loss of confidence in the travel industry and fears of traveling far from home for sanitary reasons. 5. International Tourism: not before 2022? Covid19’s travel restrictions have drawn new maps for French travelers who are being more strategic about where they venture out. For those fortunate to travel internationally, we have seen a huge increase of interest in far-flung French islands such as La Réunion in the Indian Ocean, Tahiti or the Caribbean Martinique and Guadeloupe ( + 100 000 pax in December 2020) which has led to a closure of borders for non-essential travel in February 2021. An increasing interest in less traveled destinations with no travel ban has also emerged for countries like Kenya, Brazil, Costa Rica, Mexico for a few privileged travelers. For tourism professionals, restoring safety and confidence is the main challenge. 34 percent of French travelers closely follow data and information on the progress of vaccination in each country, to get an idea of the situation on the ground. Almost as many (31 percent of families) want a clear and realistic timeline from the government on potential travel restrictions and/or where it is/will be possible to leave from. 27 percent of respondents say that they expect above all flexible cancellation policies from tourism operators to organize their vacations with confidence. As for going abroad again, French families are more cautious as only 27 percent consider traveling between July and September. According to the Abritel study, 27 percent anticipate it will not be possible to leave the country before 2022. Figures once again predict the perspective of a French staycation summer like 2020 while people are waiting for a real visibility on international travel. If vaccination against Covid-19 is a condition to travel to certain destinations, 45 percent of families said they would be willing to do so either because they intend to be vaccinated anyway (24 percent) or because they want to do so to be allowed to travel (21 percent). However, 22 percent of families are still waiting and prefer to see how it goes for others before taking a decision. Finally, some refuse the idea of a mandatory vaccination for travel (10 percent), even if it means having to choose another destination. *Study carried out among 1032 people representative of the French population (18+) via an online survey conducted on French territory from February 9 to 10, 2021. **The online survey was carried out by Atomik Research among 1503 parents (18+) in France from 15 to 19 January 2021 who have children up to the age of 15 and who have travelled as a family over the last five years. By Lesley Joan Williamson, chief executive officer, Lesley Joan Williamson PR & Communications, based in France and Allen Marketing Communications, Inc's partner agency
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 Whether you’re a small business owner, entrepreneur, freelancer, or solopreneur, there may come a time when you need to assemble a team of workers in order to grow your business and gain the exposure you need to succeed. And if you don’t have a physical office location for your business — or you’re looking to save money on operating costs — your best bet will be to hire a virtual team of workers. Allen Marketing Communications, a boutique NYC travel and lifestyle PR agency, shares a five-step process of assembling and managing a team of remote workers, so read on to begin! Think About Your Business Needs The first step to assembling a team of remote workers is to think about your business goals and the types of help you’ll need in order to achieve them. Are you looking to hire employees or contractors to work remotely for your company? Which skills, abilities, and characteristics are you looking for in your remote workers? Workers with the following characteristics are essential when growing a small business.
And while the specific types of positions you’ll be hiring for will depend on the nature of your business, several key roles include the product manager, marketer, accountant, human resource manager, and sales representative. Be sure to think about your business wants and needs before beginning to recruit and interview candidates. Look for Funding Once you’ve identified your needs, it’ll be time to think about how you’re going to pay your team of workers. If you’re just starting a business, you may consider hiring an unpaid intern — or you could save money by hiring a part-time employee or independent contractor. You may also be able to save by setting up your business as a limited liability company. Not only will you gain tax advantages, but you can shield yourself from potential litigation as well. Forming an LLC will take 2 hours tops when you use a formation service to file your business documents with the state. Look for Remote Workers Once you’ve secured the funding you need to pay your workers and have identified the types of positions you’re looking to fill, you’ll finally be ready to start assembling your remote team. Zapier offers some tips on finding and hiring the best workers for virtual teams — or you can begin your search by using online job boards like Upwork, Toptal, and Freelancer.com. Invest in the Right Tech Next, you’ll need to invest in the right remote work tools to ensure that you and your team will be able to communicate and collaborate from afar. The following tools can help:
Manage Your Team from Afar After you’ve assembled your virtual team of workers, you’ll need to learn how to best manage them from afar. And while it may take some time to get the hang of it, set boundaries and guidelines early on, remain flexible with your team, and keep meetings short and to the point. Kathy Gurchiek of SHRM also recommends asking each worker about his or her preferred communication style, whether it’s email, instant messaging, phone calls, or video chatting. Once you’ve completed these five steps to assembling and managing a team of remote workers, you’ll be on your way to achieving business growth and success. Our talented team of travel and lifestyle public relations professionals are here to help. Give us a call. Guest post: Tina Martin, Life Coach, Inspired Ideas Photo credit: Unsplash  The food industry has embraced novel ways of doing business and even pivoted their business model during an era of social distancing, lock downs and reduced capacities at food establishments. Individual packaged meals, salads and cupcakes will enable friends, families and colleagues to gather safely indoors to celebrate birthdays, anniversaries and other milestone events. Research shows "online grocery sales tripled during the early part of the COVID-19 pandemic as food retailers ramped up an already growing ecommerce business." (Source: The Food Industry Association.) The online grocery sales are forecasted to grow this year as we emerge from the corona virus epidemic. Allen Marketing Communications, inc., a boutique food and beverage public relations agency, stays of abreast of current industry trends. Here's what's trending in the food industry for 2021. The corona virus epidemic inspired many individuals to eat healthier and to incorporate food items to boost one's immunity naturally. Plant-based foods will continue to be all the rave in 2021 as more individuals experiment a vegan lifestyle and to reap the health benefits for incorporating plant-based items into our diet. Research shows a vegan diet is rich in nutrients derived from whole grains, fruits, vegetables, beans, peas, nuts and seeds. A vegan diet has been shown to reduce blood sugar level for those suffering with diabetes, as well as helps to reduce the risks for heart disease, breast, prostate and colon cancers. Plant-based milk - oat milk, almond milk, soy milk and pea milk -- have exploded during recent years. In fact, vegan meat alternatives are appearing on menus for some fast food restaurants and there is even talk about a plant-based fish entering the food market. Zoom calls have become the new normal during this COVID-19 pandemic. Food enthusiasts will continue to embrace virtual cooking classes with celebrity chefs or with local restaurateurs.. Food lovers are experimenting with exotic spices to add a new twists to favorite food items. Also, aspiring chefs will also explore making homemade pasta as we emerge from this epidemic. Take and bake meal kits are a novel way for restaurant owners to pivot, stay afloat and generate an income during a period of reduced indoor dining capacity and take-out restrictions on the restaurant industry. Basically, restaurants provide customers with pre-packaged and pre-made meal kits and the customer just needs to bake the items at home and then serve. During this corona virus epidemic, Tik Tok is emerging as an influential social media platform for socially conscious consumers to engage and connect with small businesses and restaurant owners. Tik Tok presents a platform for consumers to get to know the faces behind the brands through innovative, behind the scenes videos. “It’s important to establish a connection with a business, its owners, and its team, especially during these tough times. Consumers want to support small and local businesses to keep their communities intact, as those businesses are the hardest hit during COVID-19 shutdowns and restrictions," according to Real Simple. Instagram and Facebook are very important to build brand loyal customers. It is important to post two to three times or more a week to engage first time and repeat customers. It is important to post content as it pertains to your brand's CDC health protocols. Our food and beverage public relations professionals are here to help. Give us a call. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.  Wine, spirits and beer sales have exploded during the COVID-19 pandemic. "Total e-commerce penetration experienced 10 years of growth in just three months’ time (March — May)," according to Forbes. Allen Marketing Communications, Inc., a boutique NYC PR agency serving wine and spirits clients, stays abreast of industry trends to help liquor clients capture their share of market and share of wealth during this pandemic. Here's what's trending for 2021. “There has been a huge increase in awareness of alcohol e-commerce among US consumers, while some states have relaxed legislation to facilitate online sales and home deliveries. IWSR consumer research data shows that in the US, 44 percent of alcohol e-shoppers only started buying alcohol online in 2020, compared to 19 percent in 2019,"according to the IWSR (International Wine and Spirit Record). Batched Cocktails quite simply allows an individual to "mix a large quantities of a cocktail, chill it and serve it, stress free." During this pandemic, batched drinks have provided a lifeline for many struggling restaurants and bars because the owners can quite simply premade cocktails for individuals to purchase on the go. Touchless Cocktail Menus will continue to gain in popularity during the corona virus pandemic. Print cocktail menus will be tossed to the wind and savvy drinks will simply access a digital cocktail menu for their drinking pleasure. Digital cocktail menus will make it easier for bar and restaurant owners to add new signature drinks. Mocktails, quite simply, are non-alcoholic mixed drink made without alcoholic ingredients. Although liquor sales have exploded during the pandemic, mocktails are an area for expansion for liquor companies looking to reach younger drinkers who have not come of age to drink. TIkTok has become an influential social media platform to inspire first time drinkers to explore a new wine and spirit. There are "approximately 350 million people who have downloaded TikTok, bringing global users to 850 million" according to Liquor.com. "TikTok also introduced young users to flair bartending with pros like @annelise_bartender7, @valentinluca, @yochew13_ and @flairbartendress twirling bottles, juggling shakers, balancing tins on their elbows and perfecting the forehead pour," according to Liquor.com. Other social media platforms such as Instagram and Facebook are very important to engaging and inspiring first time drinkers to sample a particular wine and spirit, as well as building loyal customers. It is important to post at least two or three times a week to keep customers connected with the brand. Creative content featuring stunning photos, easy to prepare recipes, and virtual tasting events are key to building brand loyal customers. During the last year, there has been so much turmoil especially as it pertains to social injustice. Corporate social responsibility presents an excellent platform for liquor companies to spotlight their efforts as it pertains to philanthropy, diversity and inclusion. Savvy consumers often look at a liquor companies track record for helping those in need and it influences their decision to purchase a particular liquor company. Our talented team of wine and spirits public relations professionals are here to help. Give us a call. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. 
It's a new year and a new beginning for those who work in travel industry. And, there is hope for consumers looking to travel in 2021 with three vaccines to cure the COVID-19. According to the Wall Street Journal, "coronavirus cabin fever, coupled with a burst of optimism over the vaccine, is sparking some big-trip dreams for 2021. High-end travelers are laying plans for bucket-list journeys to make up for lost time, injecting some light into a still-grim pandemic winter." Dreamers will embark on a socially distant trip of a lifetime with proof of a negative COVID-19 test results and a corona virus vaccine passport. Although there is still a lot uncertainty in the travel industry, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, spotlights the key 2021 travel trends to help savvy destination marketers, hoteliers and travel suppliers get back on the road to recovery. VR Tours (Virtual Reality Tours) will serve as inspiration for helping frequent travelers plan their next vacation. It is an effective tool for travel providers to showcase the unique offerings for a particular destination, cruise, hotel or travel tour operator. Basically, potential travelers use a VR headset to enable them to embark on 360-degree tour for a particular travel offering. VR headsets are invaluable for help savvy travelers plan and ultimately book their next great adventure. Travel Advisors will prove invaluable for savvy travelers with the itch to travel during this epidemic. Since there is so much uncertainty in the travel industry and things are constantly changing with lockdowns, closings and delayed re-openings, a trusted travel advisor will prove invaluable as it pertains to flexible change fees for airline tickets, hotel stays and cruise vacations. According to the Wellness Tourism Association (WTA), ‘Wellness Travel’ is described as, “travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.” As we embrace the new normal, Wellness Vacations -- yoga, meditation and spa retreats -- will be vital to help individuals relax, rejuvenate and refresh the mind, body and soul after months of lockdown, quarantine and endless messages to social distance. RV Vacations have exploded during the pandemic because it provides the ultimate escape and ample opportunities to social distant while traveling on the road. For those who are not ready to venture abroad, RV vacations provide the ultimate socially distant vacation complete with your own kitchen, shower and bed. "Americans' desire to travel safely has fueled RV owners' profits. Seventy-five percent of RV owners garnered more rental income than in 2019, a quarter of which have cited significantly higher income this year despite widespread shutdowns and travel restrictions.," according to RV Share. Our boutique NYC travel and lifestyle PR agency is here to help. Give us a call.  WordPress has become primarily place to create a website. More importantly, it has introduced countless plugins that have been very useful for many website owners. Our topic in this post will talk about a WordPress plugin named WooCommerce. Currently, WooCommerce holds the spot for the best e-commerce platform in the market. Not only that it's easy to use, but its pricing is also very flexible, allowing more people to use the service without overspending. But more about that later, because here are the essential reasons that you should know before picking WooCommerce. Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to share insights for using WooCommerce to maximize your e-commerce platform. 1. Price Point No one would like to spend so much money on a service that isn't worth it. Good thing, WooCommerce delivers everything that it promises in a flexible pricing range. If you're not convinced yet of what they have in store, then you can make use of their free service, which is also an excellent option for online business neophytes. 2. Expansive Features Since WooCommerce is much like WordPress, users may have access to so many features and plug-ins that are offered on both platforms. While the numbers are overwhelming, there are several websites you can find online to check what plug-ins or tools to use for your specific endeavor. 3. Diversity and Freedom WooCommerce promotes client freedom; that's why they don't put too many limits on the products they allow on their platform. It means that products that are likely to sell such that aren't granted in several websites can be taken advantage here. 4. Never-Ending Customer Support Even if you've been using the service for an extended period, WooCommerce would still retain all their efforts to help you with any concern. You can look at it as an aftersales service. Aside from that is also an expanding developer community that is continually pumping out content for users. It would allow you to quickly gain control access over the backend of your website without exerting too much effort. 5. Data Tracking and Analytics A robust data tracking system is also available for you to know the behavior of your clients. It would allow you to build different strategies and techniques to increase your sales. If you want more options, WooCommerce has also integrated third-party analytics systems which you can freely use to know the statistics of your platform. 6. Arrangement and Organization WooCommerce is unmatched when it comes to organizing content. By only using their beginner-friendly tools, you can quickly transform your platform into something that would look professional. With the WordPress partnership, you can easily access different types of features that concern content and gaining exposure. Things like blogging, e-mail lists, and comprehensive product details are available for anyone to use. WooCommerce also boasts a large user base which is live evidence that many sellers around the world trust their service. If you're looking for e-commerce that will help you step up your game, then definitely give WooCommerce a try. Our talented team of web developers are here to help. Give us a call. By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.  The impact of mobile applications on people's daily lives has grown exponentially within this decade. There's not much a lot of things to say about it because its emergence and improvement is evident. While the majority of users worldwide are taking advantage of mobile applications because of social media platforms and online shopping, there's still a fair chunk of that massive user base that other sectors can grab. And sole proprietor businesses, in particular, took a shot and leveraged mobile applications. Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to showcase how mobile applications bring to any size of businesses and enterprises. Bigger Boost In Reach Both the Android OS and iOS have their application marketplace, where users can download any types of applications they want with or without a fee. Most businesses offer free access to users to increase their reach and accessibility. UberEats, for example, is a food delivery service that requires a specific amount of reach to become functional. McDonald's, on the other hand, is a restaurant that mostly uses its application to advertising their menu, while still offering customers the option to deliver food at the doorsteps of their customers. Both of these make more profit, the more customers they serve, the more mobile applications are the perfect platform for them to achieve that goal. Accessibility and Management One thing that most people adore from mobile applications is their accessibility. Indeed, it is an invention that has allowed people to become more organized than ever before. The mClinic application is an excellent example of the management side. It helps doctors and other medical professionals to organize their clinics and hospitals within just a couple of taps. This impact can be felt on the client's end as well. Increased Brand Recognition Another beauty of having an application for a business despite it being costly to develop is slight to a high increase in brand recognition. Most businesses push this endeavor to stand out from the crowd and be ahead of their competitors. Tropical Roofing Products, for instance, saw this opportunity to grow because of the lack of roofing contractors and repairers on the app market. Many sole proprietor businesses can take advantage of this, including computer repair services, landscaping providers, accountants for hire, etc. Along with technology, businesses have also evolved and are now using a different approach to advertising, and generally reaching more people. Mobile applications have done such a great job combining all of these and benefiting both the businesses and their clients, as well. Our talented team of web developers are here to help. Give us a call. By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.  Long before smartphones took off as a commercial success, websites aren't usually optimized to look good in a mobile device. Website owners don't see mobile versions as a factor that they should consider when building one. But it all changed in 2015 when Google decided to implement a change in their algorithm, forcing every website developer and designers to pay importance to mobile users. It is a turning point for a website to be mobile-friendly, as it proves effective for gaining traction and preserve audience retention. Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to provide tips for making a mobile friendly website. Adaptive Experience Through Responsive Website Design A responsive design means that a website would effectively cope with the device being used by the visitor. It is visible through the layout, and it should always fit the size and orientation of the screen. Back then, website developers had it a lot easier when it comes to optimizing their website, as they are only dealing with one platform. But in our current generation, different devices should now be considered along with different aspect ratios and screen orientations. Responsive Website Design in Businesses Businesses may also use responsive website design as an element to further their reach. There are several methods to approach this matter, but two important ones are worth it to know. Dynamic Serving appeals to vision, as it provides the same URL for the website but has different lines of codes for specific devices. The second method that web developers may opt-in is the usage of another website that will be redirecting mobile users to a separate site. The first one sounds a lot easier and far better as it retains brand awareness and easy URL memorization. Elements of a Responsive Website There are a couple of essential elements for producing a responsive website. Arguably, all of them are very hard to pass, meaning that a responsive website can't be created without them.
Responsive design is a must-have for any website owner in the current generation as the market for portable devices is still going strong, which means that more audiences are possibly on the way. With that said, our talented team of web developers can help you create a responsive website design. Contact US if you want more information. By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.  d
WordPress is among the most popular platform for building a website. There might be many options in the market, but nothing comes to close to the brilliant features WordPress offers. Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions to spotlight key factors for using WordPress to build your website. Important Note: Wordpress.org is our topic at hand and not WordPress.com. Both might look and feel the same, but they're entirely different in terms of usage and management. 1. WordPress service is free of charge The software itself is free of charge, forever. You don't need to spend a single penny to use the services of WordPress, but before you can gain access to it and enjoy all of its features, you must first acquire a web hosting service and a domain name. Once you have these two prerequisites at hand, you may now have the freedom to install WordPress. 2. WordPress offers free themes, plugins, and customized designs WordPress has done an excellent job of introducing website building to ordinary citizens and those who don't have that much knowledge in programming or web development. A large chunk of WordPress' user base is composed of business owners and ordinary folks. It has been made possible with their pre-built themes and plugins that can be easily accessed by any who has the software. 3. WordPress incorporates SEO in their system Google and other standard search engines favor WordPress because of its easy presentation of data. That alone is very important for SEO because it thrives as a strategy for pushing webpages to the top ranks of search engines. WordPress is already capable of doing SEO stuff; you can boost it a lot higher by using some of their plugins dedicated to such endeavor. 4. WordPress is well-protected Because of how many people are relying on WordPress, the company itself has done measures to implement more durable layers of security to fend off attackers. Even so, these instances might still occur, that's why, as a user, you must take extra steps to ensure that you are immune to different types of attacks. 5. WordPress has diverse media management tools WordPress has come a long way, from being just a blogging platform, the business has boomed into something much bigger. That said, they are now capable of displaying many media types that are proven to be a lot useful to many users, especially business owners. WordPress is more than just a platform, but it is a tool that enabled a lot of percent of websites to go live without any interruptions, and the best thing about it is it's all free. If you want to get involved in this revolution, then we at Webster Solutions might be of great help. We provide a lot of services, and we promise that you won't worry much about dealing with the whole website building process. You may choose from our wide array of digital services, including website hosting, design, and implementing SEO techniques to rank your website into different search engines. Decide what you need, contact us, and let's talk it over. By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.  “Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It can be a product, service or campaign. Celebrity endorsements are the original form of influencer marketing,” says Hootsuite suite. Social media influencer marketing is an effective way to boost a business and to establish a product or service as a pioneer in a particular industry. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands the importance of finding the right influencer to stimulate consumers buying decisions and to make recommendations about a particular product or service. Our boutique travel and lifestyle public relations agency offers the following five tips for executing an effective social media influencer marketing campaign. Devise influencer metrics, campaign goals and analysis framework – It is important to have an objective, a clear strategy and a purpose. With the right marketing and measurements, the outcome can be achieved without any problem. Once the objectives have been established, it is utterly important to establish metrics for performance and measurements for success. What specific KPI will be in place? How will it create brand awareness? How will you track engagements, videos views, and growth? Look for the ideal influencer and get a hold of the right audience and communities – Once the campaign goal has been determined, then it is the time to think about the right influencer that will help your product or service grow. Our team can help clients identify the right influencer who can speak to the specific audience. The perfect influencer is the one who resonates with your brand, marketing objectives and content engagement and so. Analyze growth potential including micro, macro, in-house metrics – In this phase, it is important to do access the potential growth at all micro and macro and in-house economic levels. In fact, our team helps clients develop answers in advance for the queries such as the growth potential for the campaign. How the brand is going to help the influencer in gaining more traction? How will the influencer assist the brand in getting more results? It is important understand the close relationship between the brand, the influencer and the audience. Focus on a specific platform – To start with, it is important to select the primary platform for achieving your objectives. Make sure to use other social media platforms to amplify your message. While integrating your social media influencer marketing with the branding tactics of yours clients, it is important to analyze audiences. It is imperative to think of questions such as who is following the influencer? What are the influencers interests? What are their shopping behaviours? It will actually help you select the right influencer and target the links, ads and posts to a particular audience that is more likely to complement with your website, brand, products and services. Handle expectations with content deliverables and meeting requirements – This is the time to select the influencers based on this person’s ability to generate and syndicate content. Content is the king and the success will be defined indeed by how your influencer is going to address his or her audience and reach out to the people in the long run that will be effective for your marketing and promotional campaign. In this digital era, promotional costs have been growing and companies are constantly looking at their ROI more so than even. Allen Marketing Communications, a boutique travel and lifestyle public relations agency, understands that success is contingent upon choosing the right influencer for the right campaign. We are here to help. Give us a call. |
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