The Covid-19 pandemic has dramatically changed the way we live, work, and eat.  People have been forced to rethink their diets and eating habits, leading to an increased interest in plant-based foods.
 
Veganism is becoming more mainstream as people look for healthier, more sustainable alternatives to animal products and for natural ways to boost one’s immune system.  Key findings reveal the following insights.
 

• “The global market for plant-based meat substitutes is expected to reach $7.5 billion by 2025, “according to research by MarketsandMarkets.

 

• “Plant-based meat and dairy alternatives are already making up nearly 8 percent of the so-called global “protein foods” market. And according to the Bloomberg Intelligence Report, plant-based food sales are expected to increase fivefold by 2030.”  (Source:  Food Revolution Network)

 

• “Though they are growing, vegans are still small in number compared to the entire U.S. population. About 5 percent of respondents were vegan in the Statista Global Consumer Survey on diets and nutrition in the U.S. in 2022.” (Source: Sentient Media)

 
In this blog, Allen Marketing Communications, Inc, a Food and Beverage PR agency in NYC, will explore how the Covid-19 pandemic has accelerated the interest in plant-based foods.
 
What Are The Health Benefits Of A Vegan Diet?
​
Plant-based foods are rich in vitamins, minerals, and antioxidants that can help reduce inflammation and improve overall health.  Numerous studies have shown that a plant based diet helps to reduce chronic diseases such as heart disease, diabetes, and some forms of cancer.
 
A vegan diet is high in fiber, which is essential for maintaining a healthy gut. Fiber helps promote regular bowel movements, reduce inflammation in the gut, and feed the beneficial bacteria in our digestive system.
 
What Are The Key Trends In The Plant-Based Food and Beverage Industries?
 
Plant-Based Seafood
Plant-based seafood is a relatively new product category in the plant-based food market. In fact, “the global market for plant-based seafood is expected to reach $1.3 billion by 2025,” according to research by MarketsandMarkets.
 
These products are made using a combination of plant-based ingredients, such as legumes, seaweed, and algae, as well as flavorings and other ingredients that mimic the taste, texture, and appearance of seafood, such as shrimp, crab, and tuna.
 
Seafood alternatives are anticipated to gain market share in the near future since plant-based food advancements have recently advanced. Diverse seafood species make it easier to develop seafood substitutes, giving consumers more options when they want to expand their selection of plant-based proteins.
 
Fermented Plant-Based Foods
Fermented plant-based foods are another growing category in the plant-based food industry. “The global market for fermented plant-based foods is expected to reach $730 million by 2024,” according to research by MarketsandMarkets.
 
Fermentation is a process that involves the conversion of carbohydrates to organic acids and gases by microorganisms. This process can enhance the flavor, texture, and nutritional value of foods.
 
Popular fermented plant-based foods include kimchi, sauerkraut, and tempeh. These products are typically high in beneficial bacteria, which can promote gut health and boost the immune system.
 
Plant-Based Meat Substitutes
Plant-based meat substitutes use pea protein, soy protein, and wheat protein, as well as fats and other ingredients that give them a meat-like texture and taste.  The plant-based products mimic the texture, taste, and appearance of meat.
 
Dairy Alternatives
Plant-based milks – almond, coconut, oat and soy – are becoming more mainstream. The dairy alternatives are often fortified with vitamins and minerals, making them a healthy option for lactose intolerant individuals or consumers who have ethical reasons for avoiding dairy products.
 
Plant-based cheeses and yogurts are also becoming more common. Companies are creating vegan cheese alternatives that are made from ingredients such as cashews and coconut oil. These products are often indistinguishable from dairy-based products.
 
“Lab-grown dairy could challenge plant-based substitutes by capturing between 35 percent and 50 percent of the market share during the following ten years. In the longer term, the challenges from lab-grown milk will encourage dairy and non-dairy to merge forces and grasp the chance to present their hybrid goods as the 'best of both worlds.’ (Source: Mintel)
 
Plant-Based Snacks
Plant-based snacks are providing consumers with healthy snack options that are made from whole grain and plant-based ingredients.
 
Kale chips are a popular snack made from dehydrated kale leaves. It is a healthy alternative to potato chips, lower in calories and available in a variety of flavors.
 
Another popular plant-based snack is roasted chickpeas. Chickpeas are high in protein and fiber, making them a healthy and filling snack. The roasted chickpeas can be seasoned with a variety of spices and are often crunchy and satisfying.
 
As the plant-based food and beverage industries continue to grow, Allen Marketing Communications, Inc. a Food and Beverage PR agency NYC, can help food and beverages generate brand and consumer awareness for the innovative and diverse products hitting the market.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

 
Instagram announces new features – augmented reality (AR) ads, gifts, interactive stickers, notes and scheduled posts – aimed at increasing connectivity and providing creators with more ways to monetize their brand.
 
Founded in 2010, Instagram allows users to upload photos and videos and share them with followers. Users can interact with content by liking, commenting and sharing posts with others. This platform is “popular among Millennials and older GenZers with 61.6 percent of users falling into the 18-34-year-old age demographic." (Hootsuite).
 
Did you know…
 

• “Instagram garners more than 1.3 billion users monthly. “(Statista).
• “Instagram is the eighth most visited website in the world.” (Hootsuite).
• “An average user spends 30 minutes on Instagram.” (Demand Sage).

 
How can marketers effectively use Instagram to increase brand awareness, loyalty and engagement?  In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency  based in New York City, explores new features on Instagram to give marketers a competitive advantage.
 
Best New Instagram Features for Marketers:
 
Augmented Reality (AR) Ads
Instagram has announced the expansion of augmented reality (AR) features by introducing AR ads. With AR ads, marketers can build immersive experiences allowing users to visually try the product before they purchase it.
 
“Users can interact with the ad by seeing how it interacts with the space around them, taking a picture to share to their Instagram Story, and tapping the call-to-action button to visit a URL encouraging them to purchase the item” (Medium). Since it is a relatively new feature utilizing AR ads can increase brand awareness and improve the experience between the brand and the customer.
 
Gifts
Starting in February 2023, US creators will now have the ability to receive digital gifts from fans. “For eligible creators, a gift option will appear in the bottom left corner of their Reels which fans can purchase any type of gift they would like to send, allowing creators to exchange and withdraw them for real money.” (Embed Social).
 
This new form of monetization will allow creators to earn more from their presence on Instagram and develop an engaged and supportive audience.
 
Notes
In October 2022, Instagram announced a new feature, called Notes, that engages users and their followers in a new way. “Notes are available in Instagram Messenger, last 24 hours, and consist of up to 60 characters of text and emojis to share your thoughts and start a conversation” (Meta).
 
This is a casual way for people to learn more about who they are following, get recommendations and be casual when connecting with one another.
 
Scheduled Posts
Ditch third-party apps and schedule posts in-app for more convenience. “As of November 2022, Instagram allows users with professional accounts to schedule posts up to 75 days in advance.” (Instagram).
 
“Users are able to set a specific publication date for their posts, but this feature does not allow cross-posting to other Instagram accounts or different social media platforms” (Napoleon Cat). This automated feature allows you to post often and consistently during optimal times for audience engagement as well as allowing you to spend more time with clients or on other projects.
 
Interactive Stickers
While interactive stickers on Instagram have been around for a few years they were only available for use on Stories, but now marketers can capture the attention of their audience on Reels. The following stickers will be available for Instagram Reels:
 

• Polls can be used to get audience feedback or test new product ideas
• Quizes are used to test your audience’s knowledge, showcase expertise or teach the audience something new
• Emoji Sliders allows your audience to rate your products and content (Plann That)

 
Stickers are a fun way to create a community where consumers feel comfortable engaging with a brand and are more likely to support the business by purchasing products or sharing information about the business with their circle of influence.
 
Utilizing Instagram’s new features improves the relationship between a brand and its audience by allowing businesses to embed interactive elements on its page and making it easier for users to support their favorite creators. \
 
Our team of social media experts are here to help.  Give us a call
 
By Toyin Oluyede at Allen Marketing Communications, Inc.
 
Image:  Pexels

Cause-related marketing, also known as cause marketing, pairs a 501 © non-profit with a for profit business to raise funds and awareness for a worthwhile charitable cause.  It is a win-win scenario – 1) the for profit business is positioned as a good corporate citizen dedicated to philanthropy and 2) the charitable cause benefits from donations.
 
Research shows the following key findings as it pertains to a company’s cause-related marketing initiatives.

• “Seventy-three percent of Americans consider a company’s charitable work when making a purchase.” (Source: Mintel)

• “Half (50 percent) of Americans say they would switch to a company that supports a a cause they believe in.” (Source: Mintel)

​

• “Nearly two-thirds believe it is a company’s responsibility to give back (65 percent) and to have a moral or ethical viewpoint (64 percent), while around half expect brands to improve the local community (53 percent) and to donate proceeds to charity (49 percent) (Source: Mintel)

 
In this blog, Allen Marketing Communications, Inc, a Non-Profit Cause Related PR Agency in NYC, shares insights on how companies, small and large, can include cause-related marketing as part of their overall strategy.
 
Cause related marketing initiatives are becoming increasingly popular among businesses looking to make a positive impact while also promoting their products and services. There are six different types of cause-related marketing initiatives: advertising, sponsorships, licensing, direct marketing, facilitated giving, and purchase-triggered giving.

• Advertising is one of the most common forms of cause related marketing initiatives. In this type of initiative, a business creates an advertising campaign that promotes a particular cause. The advertisement can be in the form of a print ad, television commercial, or social media post, among others. The goal is to create awareness for the cause while also promoting the business's products or services

​

• Direct Marketing provides a platform for a business to communicate directly with its customers about a particular cause. This can be in the form of a letter, email, or other communication. The goal is to educate customers about the cause and encourage them to take action, such as making a donation or purchasing a product. 

​

• Facilitated Giving enables a business to facilitate donations from its customers to a particular cause. This can be in the form of a donation button on a website or app, or through a point-of-sale system in a physical store. The business may also match a portion of the customer's donation.

​

• Licensing allows a business to support a cause or organization and creates a product that incorporates the cause's branding or messaging. The business pays a fee to the cause for the right to use its branding or messaging, and a portion of the proceeds from the product's sales are donated to the cause.

​

• Purchase-Triggered Giving allows a business to donate a portion of the proceeds from a particular product or service to a cause. The customer's purchase triggers the donation, and the business may also promote the cause through its marketing efforts.

​​

• Sponsorships enable a business to partner with a particular cause or organization and provide financial or other types of support. In return, the business receives recognition and exposure for its brand.

 
Choose A Charity That Suits Your Brand
Finding a cause that complements your brand is the first step in integrating cause marketing into your plan. Companies should choose a cause that appeals to your target market and is consistent with the principles of your brand.

​Align With A Charitable Organization
The next step is to collaborate with a nonprofit organization that supports the company’s core values. Choose a charity that is well-known in your area or whose goals are consistent with your company.

Create A Marketing Strategy
It's time to make a marketing strategy with a Cause Related Marketing PR agency in NYC. You should have a budget, marketing materials, and an event schedule in your strategy. To reach a larger audience, make sure your marketing strategy incorporates both print, broadcast and online media.

• Authentic and genuine communication is key to the success of your company’s cause marketing communications – media relations and social media.  It is important to support causes that align with your company's core values.

• Leverage influencers to spread the word about a specific cause or to motivate their followers to take action.  Once again, it is important to make sure that the influencer's values match those of the cause being promoted is crucial when utilizing influencers in this marketing effort. By doing this, authenticity will be enhanced and allegations of "greenwashing" or "cause washing" would be avoided in the cause-related marketing campaign.

• Use augmented reality (AR) to develop engaging experiences that promote a certain cause. This might include developing augmented reality (AR) applications that enable users to see the effects of deforestation in a specific region or developing virtual reality (VR) experiences that transport users to areas impacted by environmental catastrophes.

• Embrace technology to simplify the process for customers to support a cause. For instance, businesses may develop mobile applications that let customers join petitions or donate money from their devices.

• Use LinkedIn to promote non-profit goals and to expand your network of potential donors and supporters. Research shows LinkedIn will replace Facebook as the social media network used by organizations and nonprofit professionals.

 
Allen Marketing Communications, Inc. team of non-profit specialists can help companies develop successful cause-related marketing campaigns. Give us a call.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

​From funny filters to trendy videos, Snapchat has been working to create a space where marketers can reach new customers effectively.   It is a platform for savvy marketers to reach young consumers such as Gen Zers who are coming of age.
 
Founded in 2011, Snapchat allows users to send photos and videos, also known as snaps, to other users. Unlike other social media platforms, snaps disappear after 24 hours of viewing.   This platform has gained popularity among Gen Zers because of its connectivity, filters and discovery page.
 
Did you know…
 

• “As of January 2022, 58.1 percent of Snapchat users are between the ages of 13-24.” (Statista).

 

• “Snapchat has more than 306 million daily active users” which is an improvement from 249 million users in 2021.” (Hootsuite).

 

• “Snapchat grew to the top 10 most downloaded apps in 2020, coming in at number seven “(Startup Bonsai).

 

• “Advertisers have the potential to reach 557.1 million people on Snapchat “(Hootsuite)

 
How can marketers effectively increase brand awareness and influence consumer spending on this platform?  In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency based in New York City, explores what Snapchat is, what is trending on the app, and how marketers can use the platform to reach new audiences.
 
Best Practices for Marketers:
 
Localize Your Content
Every Snapchat user is unique: in how they view, interact with, and behave because of content. Users like to feel connected to their social media and want it to reflect who they are as an individual. Similarly, businesses differ in size, service and location. In competitive markets, it can be hard to stand out to consumers, but there is a solution: localization.
 
Content localization is “the process of adapting content assets to the culture and language of customers in a target market” (Phrase). This goes beyond translating texts into different languages; it means understanding cultural nuances—like style, images, symbols, colors, phrases, idioms, etc—and implementing them into promotional content to reach specific audiences.
 
Reaching out to consumers in a way that is familiar to them will increase traffic, engagement, credibility and brand loyalty. Also, not every business localizes its content, and doing so means gaining a competitive edge that will attract consumers who appreciate the effort and commitment a company has toward understanding its audience.
 
Utilize In-App Features
Snapchat has invested in augmented reality (AR) features that make promoting brands easier than ever. Lens Studio, an application for artists and designers, is used to create Face Lenses (​​front camera experiences) and World Lenses (rear camera experiences) (Docs.Snap). These lenses are often interactive, like the puppy dog filter or a 3D cartoon interacting with the space shown in the camera.
 
The Discover page is another way marketers can reach new audiences. The feature is a curated news feed that integrates sponsored videos and recommends content based on the users’ viewing history. Also, users are able to subscribe to a channel, see what their friends are watching and watch snaps in Stories (Hubspot).
 
During the 2020 presidential race, Snapchat increased the visibility of the candidates to its young audience and motivated them to act. Not only did the platform register over 400,000 people, most of whom were 18 to 24 years old, but their election coverage received close to 30 million viewers (Finances Online).
 
Post Frequently and Interact with Your Audience
Globally, there are more than two million snaps sent per minute (Finances Online). With hundreds of millions of daily active users, it can be hard to stand out.
 
Upload content at least once a day.  Use targeted and relevant hashtags to bookmark content and reach users by location.
 
Remember to utilize in-app features that help localize content and effectively increase brand awareness and loyalty.   Our team of social media experts can help clients reach Gen Zers who are coming of age and who are starting to explore the world.
 
By Toyin Oluyende at Allen Marketing Communications, Inc.
 
Image:  Pexels

Crisis communications is important to manage a company or a person’s reputation during a natural disaster, cyberattack, and negative media coverage. It is critical to keep on top of developments in crisis communications to minimize the damage negative press can have on a company’s bottom line or a person’s brand.
 
In order to navigate complicated difficulties during a crisis, a corporation must ensure that its approach is proactive and reactive. It is important to develop a game plan to deal with cyberattacks, natural disasters, or just negative media coverage. It is important issue statements to the media, to the consumer and to stakeholders to manage the messages during a crisis.
 
Transparency is key especially during a crisis. Customers are expecting businesses to be open and honest about their strategies and working conditions. So, businesses need to be ready to convey accurate information about their plans and operations in a crisis promptly.
 
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, explores new developments in terms of crisis communication trends.
 
Artificial Intelligence (AI):  With its capacity to monitor and analyze enormous volumes of data in real time and discover trends through natural language processing technologies, AI has the potential to improve crisis communications. This could help you identify potential problems before they develop into complete catastrophes and alert you when damage management is necessary.
 
Using AI-driven analytics is another method to remain ahead of the curve. This kind of technology can bridge the gap between the information gathered from internet sources and what is occurring offline in real life, providing you with a distinctive insight into the thoughts, feelings, and behaviors of your target audience. In order to ensure that you are prepared for any crisis that might occur in 2023, you can utilize this data to inform your communications tactics.
 
More Virtual Engagement:  Expect to see increasing chances for distant engagement with stakeholders in a world that has mostly accepted virtual experiences, from virtual town halls to online polls.
 
The Impact of Social Media on Reputation Management: Monitoring and timely responses to negative conversations are more important than ever as social media becomes a more significant part of business communication.
 
There are many different ways to reach your target audience on social media sites such as Facebook, Instagram, Twitter, TikTok, and LinkedIn to deliver a client’s message during a crisis.
 
Social Media Influencers: It's true that influencers are now more crucial than ever for disseminating reliable information and speaking with moral authority. More than ever, it is crucial to take the appropriate actions to make sure that influencers are being actively included in your crisis communication plan and strategy.
 
It is important to provide social media influencers with approved content and statements that they can share to their followers.
 
Companies should expand its network of supporters and get access to their networks by collaborating with influential people. Through this kind of interaction, companies can spread the word about your situation and perhaps even motivate individuals who are hearing it for the first time to take action.
 
Video Content: Videos are great tools for swiftly and clearly delivering messages in emergency situations. You can respond more swiftly and with more insightful material that your audience will value by investing in video production.
 
Using these many platforms will enable you to efficiently contact your target audiences during a crisis while staying on top of shifting media trends.
 
Chatbots: Automated chatbot services let users get assistance without having to wait on hold or put up with long phone calls or emails. This may lead to shorter resolution times and an all-around improved customer experience.  It is a new medium to provide updates during a crisis.
 
Online Forums: Customers now frequently go to communities such as Reddit to acquire information and support. Build your credibility in these forums by giving insightful responses and beneficial guidance.
 
It is best to be prepared to deal with any crisis that could negative impact a company’s bottom line or a person’s brand.  Prepare a toolkit outlining the steps to undertake to communicate to the media, to your customers and to your stakeholders.
 
A crisis communication expert such as Allen Marketing Communications, Inc. understands emerging trends in the area of reputation management and these trends can be important to stay ahead of the curve.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.
​

Since its inception, Facebook is always enhancing its features to allow for communication between people, groups, and businesses.  Facebook has increased its level of innovation – enhancements to the mobile app, live stream videos, as well as new developments such as Facebook Spaces, chatbots and AI technologies.
 
Research shows that “74 percent of Gen Xers and 84 percent of Millennials are active on this social media platform.” (Source: Social Sheperd). Facebook reaches two billion users worldwide and generates billions of dollars in revenue annually.
 
Facebook has a lot to offer marketers -- data-driven target groups, and innovative ad forms. In actuality, 12 advertisements are clicked on by the typical Facebook user each month, and 78 percent of American consumers have made purchases after finding products on Facebook. (Source: Kleiner Perkins)
​
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency offering social media and influencer marketing services, highlights new developments on Facebook in 2023.

Increase In Community Cooperation And Development
Facebook could be the answer for businesses looking to build a loyal, engaged customer base. The platform has been rolling out a number of new services, including Groups, Events, and Live Shopping, that aim to forge deep connections between customers and brands.
 
One of the most intriguing advancements is Facebook Spaces, which allows businesses to conduct virtual events where participants can gather in virtual reality and collaborate in real time. It will be similar to a virtual office meeting but without the bother of planning travel or hotel reservations!
 
Facebook is battling our always-connected lifestyles by developing tools that promote deep connections among friends and family. Included in this are functions like Messenger Rooms, which provide a private communication space devoid of pop-ups and adverts.

Not to mention, Facebook is rolling out initiatives such as Moments of Gratitude, which nudges users to reflect on their blessings by sharing pleasant remarks with their friends and family. As our society becomes more and more technologically oriented, moments like this keep us connected and serve as a reminder that we are still a part of something much bigger than ourselves.

The Emergence Of Live Streaming And Video
Facebook is beginning to prioritize video more. In fact, it's predicted that video will make up more than 80 percent of all internet traffic by 2023. Facebook is focusing on developing new video-sharing and viewing platforms as a result.
 
One of the most intriguing modern technologies is live streaming. To their loved ones, people may utilize this to broadcast live videos of the events in their lives. It's a great method to let distant friends and family know about your most recent achievements.
 
Greater Emphasis On Communications Software
Messenger apps will be widely used in 2023. As users spend more and more time on these platforms, businesses will start focusing more on their marketing strategies there.
There will be a noticeable increase in interactive content, including surveys and quizzes, as well as innovative ways to collect user data. Chatbots will become more sophisticated and provide customers with a more customized experience.

Increasing Preference For Mobile-Only Devices
In the future, more people will solely use mobile devices to access Facebook. First, despite the fact that we have shorter attention spans, mobile technology is becoming more accessible and inexpensive. It's becoming easier and easier for people to just check their phones to see how their friends and family are faring.
 
Second, Facebook has been devoting a lot of time and effort to improving its mobile app. In 2023, you could expect even more enhancements and features that are made just for mobile devices. Therefore, if you own a business, it's crucial to make sure that your website looks stunning and is responsive on mobile devices.
 
Security Concerns And Privacy Protections
When contemplating Facebook's future, privacy and security issues are often brought up. Given how common data breaches have become pervasive, which scare customers, it shouldn't come as a surprise. In order to solve this issue, Facebook has promised to establish stricter privacy laws and regulations by 2023. As a consequence, users will have more control over their personal data and it will be kept safe and secure.
 
Additionally, Facebook wants to provide users with more details on how their data is being used so they may better control their online privacy. Several additional tools that make it simple for users to change their settings and maintain tabs on their activity will also be made available. Facebook is allowing you the choice to choose the information you feel comfortable sharing and the recipients of it thanks to these safeguards.
 
In 2023, Facebook will become more dynamic by adding new features that let users interact with one another and share content in real time. Businesses will have more opportunities with Allen Marketing Communications, Inc., a social media and influencer marketing agency, to help to engage with their Facebook customers.
 
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

The wellness industry is flourishing at the moment to meet the need for wellness retreats and trips. Self-care is all the rage at the moment as consumers seek ways to relax, rejuvenate and rewind, as part of their overall physical and emotional well-being. 
 
Did you know . . . 

·         “As we emerge from the pandemic, Global Wellness Institute predicts that the wellness economy will return to robust growth.  We project 9.9 percent average annual growth, with the wellness economy reaching nearly $70 trillion in 2025.”  (Source:  Global Wellness Institute)

·         “The worldwide spa and wellness sector is worth $4.5 trillion” (Source: US Chamber of Commerce), “with the United States accounting for $18.3 billion” (Source: Statista) market share. 
 
The Covid-19 epidemic made a huge contribution to changing the market -- people's attitudes about wellness, medicine, and taking care of their bodies have changed as a result of the prescribed social distancing standards and other health regimens.
 
Allen Marketing Communications, Inc., a boutique Spa Wellness PR agency, is devoted to exploring emerging spa trends and best practices that may provide savvy marketers insights to tap into this lucrative market.
 
Here are the 2023 wellness trends.
 
Wellness Travel - Indigenous Inspired Travel

Wellness travel is exploding to focus more on authenticity and a deeper cultural experience. This year, wellness enthusiasts are seeking out indigenous therapies such as Temazcal (sweet lodge), sacred cacao ceremony, Ayahuasca (or Mother Ayahuasca) for its healing properties and a greater sense of consciousness.

An indigenous-inspired experience is a holistic approach that cures imbalances while also preventing disease. Indigenous inspired therapies have allowed individuals to connect with nature and the spiritual world for thousands of years to reap the healing properties. 

Many things may change when you connect to all aspects of yourself, explore your higher awareness, and learn more about the world around you. Initially, experiences might be quite difficult and hard. But if you enter the realm of indigenous-inspired healing and submit to the process, you will find a lot of light, love, and beauty.

Wellness Scents

Research from Mood Media shows, "75 percent of all emotions created every day are attributable to scent". As a result, the abundance of fragrances on the market now serves as a bridge between sensory enjoyment, well-being, and cerebral stimulation.
Advances in neuroscience and neuroaesthetics demonstrate that when the senses are integrated, they enhance our human experience. Nature is multisensory, and it turns out that humans are as well. 

Now, marketers are tapping into several senses at once to improve well-being results, intensify the wellness experience, and impact behavioral change—think of it as utilizing numerous sensory signals in a harmonic manner to deepen meditation. With a deeper understanding of the facts, wellness businesses are employing multimodal integration to deepen and intensify felt experiences. 
 
Wellness And The Workplace

“Since the 1980s, employers have carelessly tossed the term "wellness" about. But we have nothing to show for it four decades later. 70 percent of knowledge workers worldwide have experienced burnout in the last year, according to new global research, and 38 percent of employees despise their employment so much that they wouldn't wish it on their worst enemy.” (Source: Global Wellness Summit). 

The Covid-19 pandemic has accelerated the changes to the workplace to include mental health well-being —as well as increasingly empowered employees—things are changing for the better.  Employers have also had to rethink, from protected time off to finally embracing women's health concerns.

In this trend, we look at how superficial health at work initiatives are giving way to more real solutions. Better balance is being achieved through initiatives such as extended, company-wide vacations and the "right to disconnect" from emails after hours.

Employers are making in-person time count with memorable offsites and gatherings at wellness resorts and social wellness clubs (meetings held in ice baths are officially a thing); and previously stigmatized topics, such as menopause and infertility, gaining the attention of the world's largest employers.

Personalized Self-Care Programs

Personalization is becoming more important throughout the employee wellness spectrum. Health counseling, on-demand exercise courses, and self-care subscription services are a few examples. Personalization has been logical before Covid-19, but with many people working remotely, it has become much more obvious.

Take, for example, on-demand exercise courses and self-care subscriptions. More than 53 percent of firms want to increase their investment in these sorts of employee perks this year. (Source: Academic to Innovate Human Resources)

Both alternatives allow workers to choose whatever health and well-being program best meets their interests and requirements, as well as the freedom to interact with the service when and when it is most convenient for them.

Wellness and Beauty

As the devastation of the Covid-19 outbreak fades, one thing is clear: science reigns supreme. The trend toward data-backed beauty products has never been more visible. We're witnessing a shift away from the "clean beauty" debate (with all of its confusing promises) and toward a need for science-backed goods.

In this trend, we examine the transition from greenwashing and misleading promises to today's innovative — and much-welcomed — medical, bio-positive, and tech-forward product development, and speculate on what the future may hold. Wellness and beauty trends “are seeing a revolution driven by beauty consumers who want more: more information and transparency, more results-driven beauty technology, more science in component formulations, and biotech formulations that are much more effective than natural extracts.” (Source:  Global Wellness Institute) 

By employing science and technology to safeguard supply chains and open the path for innovation, the beauty and wellness sectors have the chance to revolutionize the way consumers perceive synthetic chemicals.

Climb To New Heights
 
The spa and wellness culture has several facets beyond just taking care of one's bodily and aesthetic well-being. The human connection is one of the other important levels. 
 
There is no reason why your spa business can't prosper and scale new heights as long as you are using flexible marketing strategies of Spa Wellness PR Services and adopting new technology to complement your upscale spa services and first-rate guest experiences.
 
Get in touch with Allen Marketing Communications, Inc., and incorporate the newest spa wellness PR trends into your business. 

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

​Image:  Pexels

Have you been dreaming of going on an adventure with a change of scenery since the Covid-19 pandemic? You are not alone. Revenge travel, a new phenomenon coined in 2021, is a way for savvy travelers to “travel more due to lost time during the COVID-19 lockdowns.” (Source: Insight Vacation).
 
Revenge travel allows people to go on once-in-a-lifetime vacations and get their revenge against the Covid-19 pandemic that limited their chance to destress or experience wanderlust. The pent-up emotions coupled with more disposable income from little to no spending on leisure activities have created a travel industry working to keep up with demand.
 
Did you know . . .
 
“A survey of 2,000 Americans who traveled internationally in the last 14 months revealed 66 percent have a desire for “revenge travel” – defined as wanting to travel more, after feeling like they missed out on time and experiences due to the pandemic.”  (Source:  New York Post)
 
“Forty percent of consumers plan to go on vacation as much in 2023 as in 2022. One in three people plan to go more next year,” according to Skyscanner.
 
In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency, explores what revenge travel is, why this trend is taking over the industry, and how to make the most of your time and money.
 
Splurge-cation – Don’t Be Afraid to Spend More
The pandemic put the world on pause causing lost time and potential memories. Take the leap and go on once-in-a-lifetime adventures that may not have seemed possible before March 2020.
 
“A OnePoll survey commissioned by Exodus Travels showed that 77 percent of people that traveled in the past 14 months felt more like themselves and 80 percent of those individuals felt that it was beneficial for their soul and well-being.” (New York Post).
 
Spending more, or treating yourself to a splurge-cation, will allow you to get more meaning out of your travels through luxurious flights, rooms and experiences. “Expedia reports that forty percent of U.S. travelers are “more willing to treat themselves and spend money on their next trip” with 32 percent visiting bucket-list destinations.” (The Zoe Report).
 
Besides going all out on lavish locations there are less costly ways to splurge.

• Upgrade to TSA precheck
• Book a nonstop flight
• Book drivers ahead of time
• Sign up for group tours
• Book all-inclusive hotels

 
Bleisure Travel – Remote Work Has Increased Workcations
As offices begin opening up and people are starting to go back to work, some employees are looking to indulge in similar relaxing adventures. “Bleisure travel is a term encompassing those who combine a work trip with extended vacation time before, during or after their work event” (Forbes).
 
Bleisure travel –”combining business and leisure – is on track to become more popular than traditional business travel with 89 percent of people planning to add personal vacation time to their travels” (Travel Pulse). Bleisure travel is becoming more enticing because workers can spend more money on experiences since the flight is covered by their company.
 
Plan Trips in Advance
Oftentimes if a vacation is planned ahead of time airlines will offer no fees for canceling or changing flights. In a climate where there is high demand for travel and low supply, this can help you save now to enjoy more luxuries later. Using travel agents can also alleviate the stress of preparing for travel and anticipating any delays throughout the process.
 
Travel During The Off-Season
While Europe in the summer may seem glamorous, long lines and inflated prices will quickly rid of any extravagance.  “The best time to visit Europe is in September or October because you are more likely to deal with smaller crowds, a greater variety of options in accommodations and an overall better value for your money.” (NPR).
 
Remember to keep in mind that other parts of the world are opening up for tourism. With revenge travel, splurge-cations and bleisure travel increasing in popularity.  The travel industry needs to accommodate the increase in pent up demand.
 
Our travel and lifestyle public relations specialists can implement an integrated consumer marketing campaign to raise awareness for luxury amenities, fun excursions and built-in workspaces.
 
By Toyin Oluyede at Allen Marketing Communications, Inc.

​Image:  Pexels

Although marketing and PR are always evolving, SEO is likely the most nebulous marketing sub-genre. It has never been more important for marketers to master the art of appeasing the algorithm to improve their search page ranks.
 
A fresh SEO strategy can help you maintain your ranking in search engine results and bring more qualified visitors to the website representing your company. It's crucial to keep in mind that what works now could not work tomorrow.
 
The future of SEO is constantly changing and should be carefully considered for a company’s marketing campaign. To boost their brand's visibility, many businesses elect to hand the reins over to SEO Services New York which will create a successful SEO marketing strategy.
 
The bottom line is that for your organization to have the greatest success, SEO trends should constantly be at the forefront of your marketing plan. This entails keeping up with the most recent SEO developments in order to take advantage of these tactics and outperform your rivals.
 
Here are the top SEO trends and insights from an SEO Service in New York, Allen Marketing Communications, Inc. that every marketer should be aware of for the upcoming year.
 
Use Semantically Related Keywords When Optimizing 
Google has a very clever method for limiting keyword searches. It achieves this by integrating related relevant terms in its search in addition to linking keywords and keyword combinations to the finest web pages on the topic.
 
Thus, your chances of being found by Google and receiving a higher ranking in web searches increase the more semantically related keywords you include in your content.
 
Multiple comparable keywords can help you elaborate on a topic and add additional value for your website visitor, which increases the likelihood that they will find your material more helpful.
 
How Can Semantically Related Keywords Be Included And Optimized?
 

• Consider who will be visiting your website or using it, their needs, and any questions they might have.
• Produce information that offers solutions. Develop a focal topic with the help of your consumer in mind, group words and phrases that are linked to it, and employ similar keywords.
• Choose your primary keyword, do some research, and look for synonyms that are related to your core subject.
• Create personas that depict your ideal customer or members of your viewing audience who are most likely to identify with your brand and respond favorably to the content you have produced.

Ensure That Your Website Has Voice Search Combined With Mobile Search Optimization 
It makes sense to combine voice search optimization with mobile search optimization. Up until and after 2023, more phone searches are predicted. Are you unclear whether mobile devices can access your website? In the Google search box, type "Google Mobile-Friendly Tool." You can put your website's URL in the box that will appear.
 
If you want your site to function well on mobile devices, it needs to be developed using responsive coding and a framework that automatically adjusts how it looks based on the device being used to view it. To decrease the time it takes for your website to load, you should also employ caching, a content delivery network (CDN), and image compression. Additionally, you can use Google's Accelerated Mobile Pages to make mobile-friendly versions of your web pages (AMP).

Improve Image SEO In 2023 
An uninteresting website can become a dynamic, engaging platform with imagery that captures and holds the attention of your target audience. However, it is necessary to first direct a user to your website via a search engine like Google. Although image optimization for increased visibility is a method that has been around for a while, many brands still underuse it.
 
Increasing website traffic and SEO rankings are just two benefits of image optimization. Another factor is the user experience. For instance, excessively huge image files can cause your website's pages to load more slowly. And it irritates website users, who may opt to leave your website and go to the next result that comes up in their search. Consequently, you risk losing a potential client to the competition.
 
The essential SEO trend of image optimization for websites is one that won't go away. Optimize pictures to please both the search engines and potential customers if you want lower bounce rates and higher conversions.

Use Structured Data At All Times 
Information about web pages that have been labeled with RDFa, Microdata, JSON-LD, and other machine-readable codes is referred to as structured data. Search engines can better understand the contents of each page and their relationships to one another because of this. Incorporating structured data into your website's software is the best way to utilize it.
 
Search engines require structured data in order to understand the information that is accessible about your website. If you don't provide them with the necessary details, they won't be able to successfully index your website. This means that instead of finding another business that might provide comparable goods or services when someone looks for something on Google, they'll reach your establishment.

Mobile-Friendly Websites 
Google made a number of modifications prior to the introduction of its mobile-first indexing approach, one of which was mobile-friendly, which later became a ranking criterion for SEO. These metrics demonstrated Google's preference for websites that are mobile-friendly.
 
That makes sense given that more individuals use mobile devices to access the internet. In order to achieve SEO success, mobile-first indexing and the enforcement of mobile-friendly sites have become essential components. Mobile now has the most important position for the standard of indexing your site and SEO ranking as a result of these changes.
 
Reasons Why SEO Trends Matter
During the past few years, SEO has undergone a significant transformation. It's no longer enough to simply have a website and climb the search engine results pages. The way in which firms use SEO strategies has changed dramatically over time along with the Google algorithm. If you want to keep your place at the top of search results, it's essential to understand the most recent SEO trends and how your marketing strategies will evolve as a result.
 
Having a list of 2023 SEO predictions at your disposal makes it simpler to stay on top of the always-evolving Google algorithm. There is plenty to learn about off-page SEO even if the majority of this advice concentrates on on-page local SEO services in New York. Businesses may stay up to date on the newest SEO trends by working with an agency that has a staff of SEO specialists, such as Allen Marketing Communications, Inc.
 
Since search engine optimization, or SEO, trends are continuously changing, what was effective in 2022 is probably not the greatest tactic in 2023. If you want to make sure that the website pages for your business are ranked at or near the top, you must modify your marketing techniques to stay current with Google's search engine algorithm.
 
Staying ahead of the competition is more crucial than ever in today's environment of heightened competitiveness.  In addition to SEO optimization, we offer a variety of services such as reputation management, and Google and Facebook ad management.
 
Contact us for marketing strategies to learn how SEO Services in New York may assist you in expanding.
 
By Sanjay Poddar, owner, Yukti Digital, consultant to Allen Marketing Communications, Inc.

 
 
Veganuary, the clever combination of ‘vegan’ and ‘January,’ hopes to evaporate fears of going completely plant-based with a simple challenge: pledge one month of veganism, and see how it goes.  Think of it as a trial-run, or a New Year’s resolution which might eventually fall by the wayside but, in an ideal world, would continue throughout the year.
 
Did you know . . .

• “As many as six percent of the US population say they are vegan – a 6x (500 percent) increase compared to one percent in 2014.  (Source:  Plant Proteins.co)

• “The Veganuary campaign in 2022 has attracted 620,000 to pledge to veganism for the month. “ (Source:  Veganuary)

• “Allied Market Research estimates the market will reach $7.5 billion by 2025” (Source:  Plant Proteins.co)

 
In this blog, Allen Marketing Communications, a boutique food and beverages public relations agency based in New York City, explores how veganism is becoming more prevalent and more embraced by these grocers, restaurants, schools and colleges and fast food establishments. Eating a plant-based diet has arguably never been easier, with vegan options for all of the basic food items and more.

Now, all that’s left is to actually take the leap and implement these plant-based foods into a consistent diet.
 
Are There Real Health Benefits?
Plant-based diets are linked to “a reduced risk of type 2 diabetes, heart disease, and cancer, according to Barbie Boules Longevity Nutrition” (InStyle). The blast of fibers and minerals abundant in plants and absent from meat products does wonders for the immune system and for overall digestion and gastrointestinal health, decreasing inflammation and reducing cholesterol and glucose levels.
 
Veganuary’s efforts don’t come to a halt on January 31. Each year, the organization advocates for people to adopt a vegan diet and provide support to businesses such as restaurants and supermarkets through change at the corporate level.
 
Veganism Can Slow the Climate Crisis
Veganuary also boasts the potential positive environmental impact. Studies from the Nature Journal “maintaining a Western diet high in animal products and processed foods at its current rate could cause a spike in food-related climate change contributors — including water pollution and greenhouse gas emissions — by as much as 90 percent by 2050” (InStyle).
 
The benefits of a vegan diet improve bodily health, the planet’s health, and the health of mooing bovines, spared from the slaughterhouse. But the question remains: what is there to actually eat and drink during Veganuary?
 
Here are some options:
 
Vegan Meats and Poultry
In exchange for red meat and chicken- or turkey - based products from the grocer, try the vegan alternatives to enrich your diet with the necessary protein. Companies such as Impossible Foods and Beyond Meat have been game changers presenting everything from vegan burgers to sausages to bacon. There’s even vegan chicken nuggets for the elementary-aged picky eaters.
 
While opinions on flavor are subject to personal taste, there are various plant-based meats to try and find the one to the family’s liking. Besides, there are health benefits to justify foregoing animal meat products. When compared to beef, both Impossible Foods and Beyond Meat burgers have zero cholesterol, and Beyond burgers have significantly less saturated fat (Simply Recipes).
 
There are an endless amount of recipes with plant-based meat products perfect for lunches and family dinners. Enjoy the familiar flavors of curry, quesadillas, pasta, and more mealtime staples with the added benefit of a vegan twist.
 
Vegan Cheese
An important part of veganism is avoiding any product derived from animals, even dairy. Vegan milk has been around for years, but its prevalence has never been more salient, considering the youth culture of ordering oat milk lattes from Starbucks. With options as broad as soy, oat, almond, and cashew, cheese is following the bandwagon.
 
Companies are turning to nuts as the alternative ingredient for vegan cheeses. “More companies incorporating the trend means lower prices, while higher-end “Italian and French brands, such as Cicioni Casa del Fermentino, chickpea based vegan cheeses by Porto Via, Ferretti, Jay and Joy, and Les Nouveaux Affineurs apply their cheese making traditions to plant-based alternatives” (Food Matters Live).
 
There’s no need to abandon pizza either. Sweet Earth and Blackbird are only two pizza brands among many which supply the gooey, delicious pies made especially for vegans. They offer numerous types of pizza with any of the traditional toppings, ready-made in the frozen foods aisle.
 
Vegan Seafood
Another way to eat animal foods without actually eating animals is with vegan seafood options. “Legumes and soy can imitate the textures of fishy foods, as well as the Japanese “konjac, a root vegetable that’s used to make zero-calorie foods like shirataki noodles and konnyaku” (VegNews).
 
“Good Catch and The Plant Based Seafood Co. carry fish filets, salmon burgers, coconut shrimp, crab cakes—virtually every ocean-dweller has its own plant-based option. The market is still up-and-coming, since fish is more difficult to imitate than other meat options” (Oxygen Mag). In conjunction with concerns over the ethics of the fish industry in addition to efforts like Veganuary, it is projected that the demand for raw vegan fish will rise.
 
Perfect as a snack or in bulk for a party platter, vegan seafood can satisfy the craving for surf amidst a plethora of turf options.
 
Natural Alternatives
In households which are ingredient-focused, stocking natural products in bulk as opposed to processed foods, there are so many food options which are vegan without being labeled as so.
 
Legumes such as beans, peas, and lentils can provide protein for the vegan dieter. For minimally processed foods, tofu and seitan are excellent alternatives to meat, and sourdough and ciabatta bread are technically vegan.
 
Veg News predicts “the increasing relevance of mushrooms and seaweed for their savory taste, health benefits and versatility in recipes. Mushrooms boost the immune system, are a source of vitamin D, and contain cancer-preventing properties. Seaweed is a good source of iodine and antioxidants to protect you at the cellular level. Adding these ingredients into a weekly rotation could do wonders for your overall health.”
 
Vegan Fast Foods
After a week of preparing delicious vegan meals, exhaustion will inevitably compel a steadfast Veganuary-partaker to pick up the phone and order from a fast food chain.
 
America’s favorite fast food chains are incorporating more vegan options: in 2022 alone, “KFC launched The Imposter Burger, McDonald’s introduced the McPlant, and Subway offered two limited-edition vegan subs” (Vegan Food and Living). Whether the craving is for classic American food, Mexican, Chinese, or even Ben and Jerry’s ice cream, vegan options have become permanent menu installations.
 
If veganism becomes less of a trend and more of a serious lifestyle choice for a dramatic number of people, we may see vegan options in all of the major fast food chains. Perhaps traditional style restaurants will hop on the bandwagon too.
 
Our food and beverages public relations professionals stay on the pulse with trends such as Veganuary.  Plant-based products are exploding in popularity presenting new markets for food companies. 
 
By Caitlin Moehrle at Allen Marketing Communications, Inc.
Image:  Pexels