Instagram has long been one of the most popular social media platforms and remains so today. Research shows this social media platform has more than one billion active users, making Instagram an attractive platform for marketers.
With the addition of Reels in 2020, Instagram transformed from a photo-sharing app to a one-stop platform where you can find all the entertainment you need in one place. To help savvy marketers reach Millennials and Gen-Zers on this social media platform, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights five new features on Instagram.
Instagram stories are snippets of your day that can be customized with stickers, polls, music, and more. With Instagram’s new update, you can now post a story that’s up to 60 seconds long with no cuts as opposed to the old format of 15-second clips with cuts in between.
In addition, you don’t have to worry about customizing each new clip as whatever you add to the story will remain throughout the entire 60 seconds for a smoother playback.
Instagram announced the addition of auto-generated captions for videos on users’ feed earlier this year in an effort to make Instagram more accessible to those in the deaf/hard-of-hearing communities. According to Prestige, “Instagram said in a Twitter post that users will have the option to turn the captions on or off and they are currently available in 17 languages with more to come.“
“More recently, Instagram has added AR captions for Reels to make them more eye-catching,” according to Prestige. In addition to the regular closed captions option, there are bubble captions that look like text message chats, mumble captions that come straight from your mouth, and comic captions that give your video a comic book effect.
Instagram has recently announced that they would be testing new options for their feed. According to embed social, “the three options are home, following, and favorites; home functions the same as the regular algorithm has these past few years, ranking the content based on how interested it thinks the user will be in the post.” The following tab is the old version of Instagram’s feed, putting all posts in chronological order of everyone the user follows, and favorites only shows posts from the user’s favorites list.
This new update allows users to choose whose posts they see, whether they like the current algorithm and want to stick with it, want to switch back to the old chronological feed, or only want to see the posts of their favorites.
Instagram has allowed users to choose whether they want their followers to be able to see their like count on each post. According to NapoleonCat, “The main reason for giving users this option was to “depressurize Instagram for young people.”
Likes became a popularity contest and often affected the mental health of teens using the app, so the goal was to “bring back the joy of posting” (Mikolajczyk 2022) to people who were impacted by like counts. The practice of buying likes is also likely to decrease, meaning there will presumably be less fraudulent accounts on the app.
Pin Your Favorites
Ever wished you could keep a certain post you loved where everyone could see it, no matter how old it was? Well, now you can, with Instagram’s grid pinning update that allows you to pin three posts or Reels to the top of your grid so users will see them first when they visit your profile. Let your favorite content shine!
Instagram is on a path to becoming more accessible and streamlined for users as it adds new features almost every month. Our team of savvy social media and influencing marketers are here to help. Give us a call.
By Marley Merrihew at Allen Marketing Communications, Inc.
According to research, only 22 percent of email newsletters are opened by recipients. Newsletters are typically sent at least weekly, and they usually contain details about new products, upcoming sales, and other information that may appeal to customers.
As a small business owner, how can you harness the power of the newsletter and reach your clients more effectively? Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, shares tips on how to leverage your email newsletter and grow your business in the process.
Develop a Newsletter That Readers Love to See
Your newsletter is an important extension of your brand. It’s a marketing tool first and foremost, but it’s also a way to connect with clients and increase engagement. The latter of these directly depends on the quality of the content and appeal of the design, though.
If you want to improve both, you can enlist help from freelancers who can write great content and create appealing graphics. You can also take over some of the graphic design tasks yourself by using apps like one that removes the background from images.
Cultivate Content That’s Worth Their While
It’s often said that content is king, and that phrase is just as true today as it was the day it emerged. Nothing is more effective in garnering attention and increasing engagement than good old-fashioned, high-quality content. You need to sincerely assess whether your newsletter contains content that is useful to your readers.
Rather than writing fluff about product benefits, for example, you can upgrade your content to address real client concerns. Think about why your customers opened the newsletter in the first place — or why they may buy your product at all. What problem do you aim to solve, and what clients do you aim to serve? Answering questions like these can help you develop an effective content strategy.
This is the best way to write an engaging newsletter, and it’s also the key to increasing its readership. When your audience knows that they can expect interesting and useful information from your newsletter, they’ll be more likely to share it with friends, and in turn, this will increase your marketing reach. The opportunity for organic sharing is one of the greatest assets of the newsletter format, so it’s important to leverage this potential.
Invest in Images That Catch Their Attention
Cultivating high-quality content is just part of the equation when it comes to producing a great newsletter. The email format of a newsletter means that you can invest in its visual appeal, too — and it’s important to do so by creating eye-catching graphics. Data visualization allows you to present important information in an easy-to-understand graphic format, which makes it an ideal addition to any newsletter.
The design of your newsletter is an important component of building its appeal. Quality design will increase the appeal of your brand and keep your readers’ attention for longer. You can use pre-made designs from an email marketing service, but you might find yourself in need of additional options. If so, you can try an image background remover and similar tools with other image editing functions to suit your purposes.
You can also outsource certain tasks to professionals like a web designer or a graphic artist who can craft a newsletter that’s beautifully assembled. This might cost a little extra, but if it yields higher engagement and readership, it’s a great investment for your newsletter and your brand.
Finally, reach out to Allen Marketing Communications, Inc for your marketing and public relations needs.
Guest Post: Derek Goodman at InBizability
Image via Pexels
Sound healing is an up and coming wellness trend that does exactly what it sounds like: helps you heal through sound. Although ancient Greeks and Tibetian cultures have embraced sounds to heal individuals, this therapy is becoming more mainstream, embracing new technologies such as AI (artificial intelligence) to reduce stress, anxiety, depression, insomnia and aches and pains in one’s body.
According to scientists, “the mechanics of hearing are plain and simple, but what we hear, how we hear it, and how we perceive sound is more complex.” (Source: Dr.Kumo Connected Health Technology). Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, has the latest on the trends you should know to start healing through sound.
Bathe in Sound
Sound baths are exactly what they seem like: bathing yourself in sound. Participants of sound baths start by lying in a comfortable position to be able to focus as much on your inner self as possible. Then, the instructor will guide you through the meditation using an instrument, often singing bowls but can also be chimes, gongs, didgeridoo (a type of wind instrument), rattles, or even the human voice, according to Shape.
Studies have shown that sound baths are able to decrease levels of tension and anxiety in participants. According to Shape, “Sound baths slow down your brainwaves and put you into a meditative state without you having to put in much effort.”
Tuning Fork Therapy
Tuning forks are two-pronged metal forks with a handle, and when banged on a surface they vibrate both physically and audibly. There are forks of different frequencies ranging from high to low; the larger the fork and the lower the frequency the longer the duration of vibration. During a therapy session, the tuning fork can be placed on problem areas or held near your head to hear the vibrations.
According to Healthline, “tuning fork therapy can help release tension and energy and promote emotional balance. It supposedly works similar to acupuncture, “using sound frequencies for point stimulation instead of needles.”
“Specific frequencies can be used to encourage a specific outcome, like releasing energy blocks, improving sleep, mood or relaxation and relieving ailments,” according to Kansas City Mag.
Music has been found to have many health benefits, including being more effective than prescription drugs in reducing anxiety before a surgery, according to Healthline. Companies such as Spotify are now offering personalized wellness music solutions.,
According to Global Wellness Institute, “The integration of biometric data collected by these digital devices, such as the Fitbit, the Oura ring, and the Apple watch, is being utilized to tailor music, sound, and acoustic resonance therapies to modulate psychology and physiology.”
With the advance of technology, we’ll soon be able to have playlists that are curated to our biometric needs! Who knew listening to our favorite song could be a method of therapy?
Brain Waves and Sound
Brainwave entrainment, also known as binaural beats, is a method of sound healing that uses pulsing sounds to stimulate your brain into a specific state by encouraging brain waves to align to the frequency of the beat. “Your brain hears the two pulsing tones in each ear and creates a third beat at the difference of the two frequencies, essentially syncing the right and left brain hemispheres,” according to Kansas City Mag.
According to Healthline, “brainwave entrainment is supposed to help “induce enhanced focus, entranced state, relaxation, and sleep.” Though more research is needed, one study found that audible brainwave entrainment reduces anxiety, pain, and symptoms of PMS, in addition to improving behavioral problems in children.
Sound healing is an important therapy for elderly individuals suffering from dementia to recall important memories. The psychology of sound is concerned with how our brain interprets each sound, which conveys information about our surroundings and generates emotions and sentiments. (Source: Dr. Kumo Connected Health Technology)
“Reminiscence Music Therapy allows those with dementia to recall long term memories, connect with reality in the here-and-now, and connect with others, including family, friends, and caregivers. These moments of lucidity can not only provide joy and reduce agitation in dementia patients, but they often allow family and friends to experience the person they have lost, providing a sense of closure and fond memories that they can cherish even after their loved one is gone,” according to Global Wellness Institute.
Sound healing is an emerging trend embraced by Gen Z to aging Baby boomers. Our team of savvy travel and lifestyle public relations professionals are here to help savvy markets tap into this wellness trend.
By Marley Merrihew at Allen Marketing Communications, Inc.
Adapting to technological innovations is important for any business that strives to stay relevant and profitable. For instance, the early 2000s saw the introduction of the internet, which revolutionized the industry forever.
In 2019, the onset of COVID-19 accelerated the push for remote working and software implementation for businesses that may not have considered these changes for the foreseeable future. The use of technology has been a boom for businesses, leading to increased profits, lower expenses, and higher productivity.
However, it has created its fair share of problems as well, the prominent one being reduced focus on employee welfare and needs. In this article by Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, we explore how businesses can help employees adapt to the new paradigm shift while reaping the benefits of innovation.
Maintain an Open Dialogue
Forcing changes onto employees is never a good idea, even if it is in the business's best interests. For instance, while most employees may welcome work-from-home, others may prefer to continue working in an office setting. Additionally, as research has shown, work-from-home has led to employees working longer hours than before, which eventually leads to burnout and lower productivity.
Hence, before fully committing to such a change, maintain an open dialogue with employees to gather feedback regarding their expectations, reservations, and concerns. Post discussions create new policies to make a smooth transition.
Delegate the responsibility of managing such transitions to a Chief Information Officer (CIO). If the business does not have a CIO, consider handling the role yourself until you hire one. As reported by The Enterprisers Project, an experienced CIO will ensure that new technology implementations are promptly communicated with all stakeholders and completed on time.
Software is only useful for a business when used correctly. If a major chunk of your employees struggle with the basics of new software enforced upon them, it is bound to reduce productivity and cause frustration. Similar to how new hires are provided training before being thrown into the thick of things, implement a company-wide training program to teach employees how to use new technology the right way.
While commonly used software such as a CRM (customer relationship management) tool will require training for all, team-specific training should be conducted as well. For instance, the marketing team can be trained in using the new social media management tool. Training will help employees adapt to changes faster and benefit from higher levels of productivity and job satisfaction.
Use Business Process Management Software
A common drawback of using multiple software tools for the business is the lack of cohesiveness between them. For example, the marketing team may not have access to tools used by customer service personnel. Hence, they’ll depend on emails or spreadsheets created by those in the customer service team to receive feedback on campaigns, customer demands, and more. Not only is this an ineffective and unreliable way of communication, but it also contradicts the whole point of using software to boost productivity.
A business process management (BPM) software connects all individual software used by the business, making it easy for stakeholders to access information as and when needed. Additionally, BPM & prioritization go hand in hand as by utilizing artificial intelligence (AI), BPM reviews your workflows and highlights inefficiencies and errors which can be rectified to increase productivity.
Gather Consistent Feedback
Adapting to a remote working schedule and using new software will be a big change for everyone. While training will make the transition easier, there will always be roadblocks along the way. One of the best ways to prevent new problems is to consistently gather feedback from employees, this can include:
Additionally, consider hosting in-person events periodically. This will allow employees to personally meet their co-workers, develop stronger bonds and receive a much-needed break from remote working.
Employees are the backbone of any business and by implementing these steps you’ll create a remote working culture that strikes the right balance between employee welfare and company goals.
Our travel and lifestyle public relations professionals are here to help. Give us a call.
Guest Post: Chelsea Lamb at Business Pop
Image Source: Pexels
Facebook, owned by its recently rebranded parent company, Meta Platforms, is one of the most prominent social media platforms. And, it’s no surprise that Facebook is frequently seen in big news headlines – Metaverse and news feeds – with their far reach in the social media world
In this blog, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, will share recent trends about Facebook, including the Metaverse on this social media platform.
Meta Properties, the parent company of Facebook, derives its name from the term “Metaverse.” According to Oxford Languages, it is “a virtual-reality space in which users can interact with a computer-generated environment and other users.” According to Cloudwards, Meta’s version of the Metaverse involves combining social media and virtual reality to “be able to do almost anything you can imagine.”
Cloudwards states that the “company hopes to eventually phase out Facebook’s integration with other Meta services in favor of improving the Metaverse.” Eventually, there will be a seamless integration of Facebook into the Metaverse so there would be no more need for accounts to access the platform.
In the wellness industry, the Metaverse is presenting a new way for health conscious consumers to stay healthy and maintain their level of physical fitness while staying at home.
An Easier Way to Shop
Facebook provides its users with easy and fast ways to shop with both Facebook Shops and Marketplace. Facebook Shops allows you to create and customize your own online store on Facebook and Instagram, and customers and vendors can connect through What’sApp, Messenger, and Instagram direct message.
According to Hootsuite, one year after Facebook Shops has been introduced in 2020 because of the Covid-19 pandemic, the site has reported “one million monthly global users and 250 million active stores worldwide.” Some brands have even reported that their sales are 66 percent higher on Facebook Shops than on their own websites, maybe thanks to the ease of Facebook Pay.
Facebook Marketplace is another tool for consumers to use to buy and sell things; the main difference between Shops and marketplace according to Hootsuite is that consumers are using Facebook marketplace to look in specific geographic areas and most transactions involve the customer picking the product up in person. So if you’re looking to support more locally, marketplace may be the better choice for you.
Staying Connected During the Pandemic
Facebook has been at the forefront of staying connected during the Covid-19 pandemic, along with Zoom, with their Facebook Live function. The ability to broadcast live videos, news updates, and even concerts from home has allowed millions to find new and maintain old connections. In a survey conducted by eMarketer, it was found that 42.6 percent of respondents watch live video content most frequently on Facebook, second only to YouTube (52 percent).
According to HubSpot, Facebook Live lets users stream directly to the platform from their profile, a page, a group, or even an event. A recording of the video is posted to the page or profile so it can be rewatched, and while it’s live, viewers can share, react, and comment on the stream.
Facebook Groups Are on the Rise
Speaking of staying connected, Facebook’s recently updated Groups feature allows users to stay connected through communities of similar interests, whether it be for work, research, or just recreation. According to Hootsuite, the newest update in March 2022 allows group admins to keep their Groups safe, reduce misinformation, and make it easier for them to grow their Groups with relevant audiences. The new update even included QR codes that bring you to the Group page when scanned.
According to Oberlo, Facebook reported that, as of 2021, there were more than 1.8 billion monthly worldwide users participating in these online communities, which are managed by more than 70 million admins and moderators.
Add-ons For Ads
In efforts to increase transparency, Facebook’s Meta ad library will include summaries of targeting information for political, social, and electoral ads starting in July 2022, according to AdEspresso. The summaries will include demographic information, how much of their budget advertisers dedicate to each demographic, and whether an advertiser is using custom/lookalike audiences.
Messenger Ads allow businesses to create an ad on Facebook that will bring the user straight to that brand’s WhatsApp account when clicked to instantly chat. Soon, according to AdEspresso, businesses will be able to streamline this ad creation process by using the WhatsApp Business app rather than go through Facebook’s ad creation system.
Facebook Is a Moneymaker
Facebook Reels is another tool on the rise in the social media platform. According to Facebook, says Hootsuite, it’s their “fastest growing content format by far,” and they’re not just fun to watch, they can make you money, too.
Creators have the ability to monetize their public Reels with Overlay ads, which show up on the front of the Reel while it plays, like a banner ad. The more people engage, the more the creator makes – which can be up to $35,000 a month.
Meta Platforms, parent company of Meta, also owns quite a few other platforms that are very well-known, such as Instagram, WhatsApp, its own Messenger, and the VR company Oculus. The parent company is creating seamless integrations between Facebook and its other platforms
Our team of savvy social media and influencer marketing specialists are here to help companies grow on Facebook. We are here to help. Give us a call
By Marley Merrihew at Allen Marketing Communications, Inc.
A second honeymoon? Yes, please! Babymoons are trending once again thanks to the Covid-19 vaccines and booster shots and expecting couples to take one last relaxing vacation together before the arrival of their newborn, whether it be their first or their fourth child.
According to a study conducted by Liberty Travel and Babycenter.com “59 percent of new parents have taken a babymoon vacation that has included an overnight stay from home.” It’s important for soon-to-be parents to be well-informed about the diseases and viruses that are present in any area they vacation to, especially considering the ever-present Covid-19 pandemic.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights key trends as it pertains to babymoons.
Why Take a Babymoon
Having a baby, especially for the first time, is a tiring and time-consuming process, albeit with very happy outcomes. A babymoon is a way for couples to get one last chance to relax and destress with quality time together before their baby arrives.
It can be as simple as having a staycation at home – it will be more cost-effective, less strenuous vacation. “It can be as simple as sending the kids to the in-laws for a weekend or booking a suite at a nice hotel in town. The important part is to unplug and be intentional about enjoying spending time together as a couple,” according to Brides.
When to Travel
Usually, the best time to travel for a babymoon, whether it be domestically or internationally, is during the second trimester (between weeks 14 to 28). This is because, "By this time, the nausea and vomiting that is common in early pregnancy are gone, you have more energy, and you're not so far along that you feel uncomfortable," according to Brides.
Expecting mothers should always check with your doctor before traveling to be sure that you’re in a healthy enough condition to travel. It is important to research the safety measures and vaccine regulations of the place you are staying to ensure you and your baby’s safety and wellbeing
During the Covid-19 pandemic, outdoor spaces with areas of natural beauty have provided ample space to social distance for the great escape. In planning a babymoon, it is important to avoid traveling at high altitudes as they reduce the amount of oxygen available to the baby
Where to Go – and What to Do
Babymoons can be taken anywhere, but depending on how far along you are, what your doctor says, and the status of Covid-19 in your bucket list destination.
According to Brides, “the average babymoon stay is three to four days” Often, expecting parents are “finishing up work before maternity/paternity leave, and accommodating the increasingly frequent doctor's visits late in pregnancy.”
Glamping babymoons are trending at the moment for active, expecting parents seeking beach huts, cabins and cottages in the woods, and luxury safari tents for some quality time in the great outdoors. The Covid-19 pandemic has also seen an increase in RV rentals and expecting parents are also opting to rent a RV and embark on a vacation of a lifetime across the U.S.
For couples who prefer a city getaway, hotels offer babymoon packages that often include pregnant-friendly activities such as spas, prenatal yoga, romantic dinners with your partner, and even maternity photo-shoots.
For couples who venture abroad, it is no surprise beach destinations are trending with expecting parents.
Our travel and lifestyle public relations professionals are here to help savvy marketers tap into the emerging babymoon trend. Give us a call
By Marley Merrihew at Allen Marketing Communications, Inc.
Destination weddings are quite simply a wedding that takes place outside the engaged couple’s current town or city. Two and half years into the Covid-19 epidemic, destination weddings are coming back to pre-pandemic levels.
Did you know . . .
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights key post-pandemic destination weddings trends.
The wedding micro-trend is exactly what it sounds: an intimate gathering of 50 people or less. Smaller guest lists and ceremonies adhere to the CDC guidelines and keep guests safe while traveling abroad. According to Forbes, “The Gwen reports that two years into the pandemic, 65 percent of all wedding inquiries are for micro weddings and smaller affairs.”
Micro-weddings also enable newlyweds to have their cake and eat it too. “A micro wedding allows couples to have a more personalized experience that’s unique to them and their story,”according to Hudson Valley News. It also presents an opportunity for newlyweds looking to travel with loved ones and close friends after months of a lockdown.
Micro weddings lends itself to destination weddings – it’s more cost effective to have less people attend a destination wedding. "A micro destination wedding also ensures less hassle with big groups while traveling, allows more quality time with each guest, and gives the couple and their guests the chance to focus on what the destination has to offer," according to Town & Country.
And, let’s not forget, the Covid-19 pandemic has brought Zoom technology front and center. Couples connect with loved ones and close friends who may not be able to join them on location for their special day simply with high speed internet connection.
Outdoor Spaces Are Crucial
Although we have Covid-19 vaccines and booster shots, outdoor spaces still remain a priority for many couples planning their destination weddings.
“We're seeing clients prioritizing venues with outdoor spaces—whether that means balconies, terraces, gardens, rooftops, or just spaces that have roll-gates or big windows that can swing open for the best possible air circulation,” according to Brides.
Not only are outdoor spaces a beautiful addition to a wedding, but now they’ve become a practical way to keep everyone safe while still being able to get married amidst the pandemic.
In addition to the wedding ceremony, outdoor spaces also lend itself to creative seating arrangements for the after wedding celebrations featuring dinner and dancing in the open air and under the stars.
Sanitary Measures Are a Priority
When you travel, hotels and airlines are normally kept very clean, but with the ongoing Covid-19 pandemic they are taking even more precautions to ensure the safety and wellbeing of their guests and passengers.
“In addition, the importance of food and beverage sanitary precautions is higher now than ever, and will likely stay that way going forward,” according to Brides. You can rest assured knowing that you and your guests will be well taken care of at your dream destination wedding.
Travel Allows Flexible Booking
Covid-19 pandemic has caused much stress for couples planning a destination wedding – from having to cancel or postpone their wedding to losing their deposits or even not getting refunds from venues. Travel suppliers who are couples flexibility increase their chances of landing a destination wedding.
Destination weddings are very lucrative and hoteliers often reap the benefits when family members spend on average $8,000 or more to travel to special locations for the newlyweds. It is important for travel suppliers to clearly state their cancellation, postponement policies to ensure couples have their dream destination in the location special to the couples.
Our travel and lifestyle public relations professionals are here to help savvy marketers tap into the profitable destination weddings business.
By Marley Merrihew at Allen Marketing Communications, Inc.
Millennials, also known as Generation Y, are consumers born between the early-1980s to early 2000s, who will be key for the post-pandemic recovery for the travel and hospitality industry during the third year of the Covid-19 pandemic. According to the World Economic Forum, “there are approximately 1.8 billion millennials around the world, or 23 percent of the global population.”
Millennials are savvy consumers with the disposable income to transform ordinary brands into global phenomena. “In North America, millennials are projected to see a 10 percent increase in spending by 2025,” according to World Economic Forum.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City shares insights about key trends as it pertains to Millennials.
After nearly two and half years of lockdown, Millennials are making a list and checking off their bucket list destinations once again. Travel marketers view this demographic as key to the post-travel recovery since this population has the disposable income to splurge on the once in a lifetime vacation.
“High-income millennials are set to drive the post-pandemic travel boom, according to a new survey from Accenture and TripAdvisor that polled 1,000 Americans. It defined millennial high earners as those raking in at least $100,000 a year. This cohort is most likely to spend big on travel this year, comprising the highest rate of luxury bookings (trips costing at least $5,000) among all other generations surveyed,” according to Business Insider.
An interesting fact about this generation – Millennials will use a travel advisor to create a memory of a lifetime with their next adventure.
Food and Beverage
The Covid-19 pandemic has sparked a trend – meals to go kits – customers purchase ingredients from restaurants and then assemble and prepare the dishes at home. This trend is here to stay.
National Restaurant Association reveals “Millennials and Gen Z’s also hunger for make-at-home meal kits that contain pre-measured ingredients, along with cooking instructions. Eight in 10 of them are inclined to purchase a meal kit if offered by one of their favorite restaurants, compared with 47 percent of Gen Xers and 33 percent of Baby Boomers.”
Another trend that has emerged during the pandemic – batched cocktails to go. Batched cocktails to go have been a lifeline for many restaurants, providing a desperately new source of revenue during the shutdown.
Research shows, “62 percent of millennials say the option of including alcohol with a takeout or delivery order would make them more inclined to choose one restaurant over another similar restaurant,” according to the National Restaurant Association.
Despite the meal prep kits and batched cocktails to go, Millennials are still eating out at restaurants, often experimenting with new cuisines.
Instagram is turning out to be “InstaPassports'' for the travel industry and “InstaPurchases” for consumer products. Millennials are very comfortable with social media and it is important to identify the appropriate channel – Facebook, Instagram, SnapChat, Pinterest, and YouTube – to reach these influential customers.
According to TNMT, “87percent of millennials said they use social media for travel inspiration. This inspiration is often collected on smartphones in idle moments, like during commuting (69 percent), or while eating (56 percent), as determined in a study from Google and Ipsos.
It is important to post stunning photos on your social media platform to attract this generation. However, research is showing that video content will inspire online bookings from Millennials.
Savvy marketers should integrate online payment options on their social media platforms to facilitate the direct bookings from Millennials.
Our travel and lifestyle NYC PR agency is here to help marketers reach this influential demographic group. Give us a call.
By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.
The world wide web has ushered in numerous innovative means of doing things. Moreover, it has also become a source of convenience for completing daily essential and leisurely tasks and activities.
It’s common knowledge, though, that the world wide web is prone to cyber-attacks. Your website, in particular, is one of the components of the internet that can be targeted for such harmful attacks.
In this article, our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions, to provide helpful tips on how to secure your site’s safety.
Read on below:
Update Your Software and Plug-in tools To Their Latest Versions
Keeping your software and plug-ins up to date not only offers innovativeness and ease of use. Updated versions of software and plug-in tools usually have security features in them.
So, don’t ever get the thought that updating your software and plug-ins is unnecessary. Avoid having regrets in the future. Always be prepared in combatting possible safety issues. Investing time in updating these tools in place of putting your website’s safety at risk is worth it.
Make Use of HTTPS and SSL Certificates
Having a safe URL is one of the paramount prerequisites to keeping your website safe. Your website needs HTTPS in securing the data visitors transmit through your home page. HTTPS is Hypertext Transfer Protocol Secure.
HTTPS is a protocol that avoids the occurrence of interferences and interruptions while the information or data is being sent to the other party. SSL stands for Secure Sockets Layer.
SSL is the source that’s utilized in transferring data from your home page and your website’s database. SSL encrypts data to avoid having other parties access it while it’s being sent in between the website and its database.
Use a Password That’s Hard to Guess
Your website can be secured via means of a log-in page. Choose a password for your site’s log-n page that won’t normally be associated with you. Picking a password that’s hard to guess may require you to be creative.
Utilize a Safe Web Host
Your site’s web host is like a shelter that protects your home page and its sub-parts. With this said, it’s no surprise that your web host is the provider of security systems for your server. These systems safe keep the data uploaded on your website.
SFTP or Secure File Transfer Protocol with username, rootkit scanner, backup services for files, and safety tools updates enhance the security of your web host.
The Utilization of Record User Access and Administrative Privileges
Don’t take it for granted that your business’ employees are experts in using and accessing your website. Many employees are amateurs when it comes to utilizing online security features.
To stay on the safe side, create a record for your site’s administrative systems. Don’t forget to update this record regularly, as well.
Modify Your CMS Default Systems
Automatic system attacks are usually the kinds of cyber terrorism that websites incur. Attack bots usually prey on websites’ CMS (content management systems) features placed on default status.
After you set up your site’s CMS, modify the defaulted features right away. Modifying these features is one of the means to avoid giving leads for cyber attackers to access your data or attack your website.
Give a Backup for Your Website
Having more than one backup source minimizes the risks of security attacks on your website. What your backup source does is that it recovers your website and the latter’s components, if, and after a serious cyber-attack issue has occurred.
One of the means of creating a backup for your website is to maintain its data off-site. Avoid safekeeping your backup sources on the server where your website runs. Safely keep your site’s backup sources on a home computer or hard drive folder.
Off-site storage is where you can safely keep your information, and, secure it from a hardware malfunction, hack, malware, and other viruses. The other means of securing a website backup is to store your data in a cloud drive. A cloud drive is where you access data from any device, and in any location.
Our talented team of web developers are here to help. Give us a call.
By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.
As we evolve during the third year of the Covid-19 pandemic, families are starting to travel for long overdue family reunions and get togethers thanks to the Covid-19 vaccines and booster shots. Families are once again exploring the world and checking off their bucket list destinations.
Family travel market presents key opportunities for savvy marketers. An American Express study reports that “a family of four spends on average $1,145 per person or $4,580 on vacation.”
The Family Travel Association reveals key findings about the family travel market.
To help destination marketers and hoteliers tap into the family travel industry, Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York City, spotlights key family travel trends for 2022.
Multi-Generational Trips Are Making a Comeback
During the Covid-19 pandemic, there has been a trend for those who can afford to buyout hotels, villas, condos and private yachts to reduce their contact with individuals who are not in their inner circle and to minimize the spread of the novel coronavirus. This trend will continue in 2022 as families gather once again for multi-generational vacations.
Grandparents will continue to embrace Skip Trips – grandparents travel with their grandchildren often leaving parents home alone. “Grandparents, parents, and children are booking vacations together, whether they’re road-tripping to national parks or heading abroad for a milestone celebration,” according to Barrons.
As families get together for long overdue family reunions, there is a trend for splurge taking their vacations to the next level. The Covid-19 pandemic has reinforced the message that life is short and it is inspiring avid travelers to venture to unique locations, with new airlines promoting their affordable prices makes going to some travlers’ dream locations easier than ever before.
Glamorous camping, as this new word translates to, is essentially a luxurious camping – cabins, yurts, treehouses, glamping pods, and pop up glamper.
Glamping provides endless opportunities to social distance and enjoy areas of natural beauty. Glamping experience has been expanded to include staying in a retro-fitted also known as van glamping. Staying in treehouses has burst onto the scene making it popular for families to have a truly unique experience in the outdoors.
“Outdoorsy attributes the surge in camping to trends such as “vanlife” and “glamping,” as well as increased availability of Wi-Fi and cellphone service at campgrounds. These are among factors attracting younger generations to the great outdoors, as Gen Z and Millennials now represent 48 percent of all campers in North America,” according to the Orlando Sentinel.
Glamping adventures present endless opportunities to explore areas of natural beauty, social distance and reconnect with natural wonders. In fact, there has been an increase in visitors to more than 400 national parks in the U.S. during the Covid-19 pandemic.
Off the Beaten Path, Micro-cations Roadtrips Remain Supreme
As families continued to look for socially distant getaways throughout the pandemic, trips to locations in remote, middle of nowhere places became much more popular. Micro-cations is an emerging trend – quite simply short vacation, “four to five days added to a work trip, destination wedding, reunion.”
Micro-cations don’t have to be heavily planned in advance with plenty of flexibility is what families across the country are looking for nowadays. And, as is very convenient with these trips and what we learned is still probably the easiest way to travel, is the timeless classic of a road-trip.
For families, traveling by car is an economical way for families to escape for desperately needed quality time away from home. During the Covid-19 pandemic, some families have stepped things up a couple of notches by renting RV’s and traveling across the country.
“These four-day-or-less trips allow you to see someplace new and get a break from everyday life. It's a good way to get the kids used to traveling without having to pack a ton of gear for everyone.” (Source: Tiny Beans)
Families are starting to check off the bucket list destinations once again. One “change induced by the pandemic is that families reported that they are paying more attention to cancellation policies and to health and safety considerations when choosing travel destinations. Eighty percent of respondents said they will only book travel with companies that have flexible cancellation policies in place.” (Source: Travel Agent)
Our travel and lifestyle public relations professionals are here to help savvy marketers capture their share of family travelers. Give us a call.
By Robert Goldsmith at Allen Marketing Communications, Inc.