Puerto Rico Tourism Company Case Study
Goal: Puerto Rico relies heavily on the tourism industry to provide stimulate its economy by inspiring savvy travelers to spend money at the hotels, restaurants and tourist attractions. So, how does this Caribbean island demonstrate it offers more than just sun and sand and attract more visitors?
Strategy: A Yankelovich, a major research organization, has conducted a study to show consumers make an emotional connection to a particular product, service or item before making a major purchase. Our team has developed the “Emotional Magic Mix” Campaign to demonstrate Puerto offers ‘enlightment,’ ‘arts and culture,’ ‘fine dining,’ ‘great shopping,’ to create an ‘emotional’ connection with U.S. travelers and inspire them to visit Puerto Rico. Our media relations efforts demonstrated Puerto Rico offers so much more that beach escape and we developed targeted story pitches to inspire savvy travelers to uncover Puerto Rico’s unique attributes.
Results: Our media relations efforts has resulted in placements in media outlets such as Food Network’s “Food Fantasy Show,” FOX-TV’s “Good Day New York,” Conde Nast Traveler, Miami Herald, New York Times, Travel and Leisure to name a few media outlets.
This PR campaign has won the Public Relations Society of America’s Big Apple Award.
Goal: Puerto Rico relies heavily on the tourism industry to provide stimulate its economy by inspiring savvy travelers to spend money at the hotels, restaurants and tourist attractions. So, how does this Caribbean island demonstrate it offers more than just sun and sand and attract more visitors?
Strategy: A Yankelovich, a major research organization, has conducted a study to show consumers make an emotional connection to a particular product, service or item before making a major purchase. Our team has developed the “Emotional Magic Mix” Campaign to demonstrate Puerto offers ‘enlightment,’ ‘arts and culture,’ ‘fine dining,’ ‘great shopping,’ to create an ‘emotional’ connection with U.S. travelers and inspire them to visit Puerto Rico. Our media relations efforts demonstrated Puerto Rico offers so much more that beach escape and we developed targeted story pitches to inspire savvy travelers to uncover Puerto Rico’s unique attributes.
Results: Our media relations efforts has resulted in placements in media outlets such as Food Network’s “Food Fantasy Show,” FOX-TV’s “Good Day New York,” Conde Nast Traveler, Miami Herald, New York Times, Travel and Leisure to name a few media outlets.
This PR campaign has won the Public Relations Society of America’s Big Apple Award.