Québec Is Cool Consumer Promotion Tourism
Goal:
Our challenge has been to create a “Québec Is Cool” consumer promotion to inspire first-time and repeat travelers from New York City and Boston to take advantage of the favorable exchange rate between the U.S. and Canadian dollars and visit the French-Canadian province.
Strategy:
Our team negotiated an event sponsorship at two high traffic venues -- The South Street Seaport in New York City (25,000 tourists daily) and Faneuil Hall (30,000 tourists daily) in Boston. As part of the event sponsorships at both venues, our team arranged on-site signage throughout the mall, consumer showcase featuring Québec street performers, live remote from local radio stations to drive traffic at this event and tents with tables for Québec tourism representatives to meet one-on-one with consumers and a sweepstakes for consumers to enter to win an all expense paid trip to Québec during the three day consumer promotion
Results:
During the three day consumer promotion in each market, Québec tourism representatives distributed 10,000 brochures in New York City and 8,000 brochures in Boston. The sweepstakes yielded a database of consumers interested in planning a vacation to Québec.
Pulse Travel Marketing -- Canada Partner Agency
Visit Florida
Goal:
Our challenge has been to create a “Québec Is Cool” consumer promotion to inspire first-time and repeat travelers from New York City and Boston to take advantage of the favorable exchange rate between the U.S. and Canadian dollars and visit the French-Canadian province.
Strategy:
Our team negotiated an event sponsorship at two high traffic venues -- The South Street Seaport in New York City (25,000 tourists daily) and Faneuil Hall (30,000 tourists daily) in Boston. As part of the event sponsorships at both venues, our team arranged on-site signage throughout the mall, consumer showcase featuring Québec street performers, live remote from local radio stations to drive traffic at this event and tents with tables for Québec tourism representatives to meet one-on-one with consumers and a sweepstakes for consumers to enter to win an all expense paid trip to Québec during the three day consumer promotion
Results:
During the three day consumer promotion in each market, Québec tourism representatives distributed 10,000 brochures in New York City and 8,000 brochures in Boston. The sweepstakes yielded a database of consumers interested in planning a vacation to Québec.
Pulse Travel Marketing -- Canada Partner Agency
Visit Florida