ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
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  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
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    • Special Event Management
    • Social Media & Digital Marketing
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    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
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  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
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Québec Is Cool Consumer Promotion Tourism

Goal:
Our challenge has been to create a “Québec Is Cool” consumer promotion to inspire first-time and repeat travelers from New York City and Boston to take advantage of the favorable exchange rate between the U.S. and Canadian dollars and visit the French-Canadian province.

Strategy:
Our team negotiated an event sponsorship at two high traffic venues -- The South Street Seaport in New York City (25,000 tourists daily) and Faneuil Hall (30,000 tourists daily) in Boston. As part of the event sponsorships at both venues, our team arranged on-site signage throughout the mall, consumer showcase featuring Québec street performers, live remote from local radio stations to drive traffic at this event and tents with tables for Québec tourism representatives to meet one-on-one with consumers and a sweepstakes for consumers to enter to win an all expense paid trip to Québec during the three day consumer promotion

​Results:
During the three day consumer promotion in each market, Québec tourism representatives distributed 10,000 brochures in New York City and 8,000 brochures in Boston. The sweepstakes yielded a database of consumers interested in planning a vacation to Québec.
Pulse Travel Marketing -- Canada Partner Agency
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  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Luxury Scotland Tours
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - International Museum of Dance
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
      • Case Study - Lifestyle Expert Jeannie Jacobs
      • Case Study -WealthMore
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • Focus
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Relations
    • SEO Services
    • Local Search Engine Optimization Services NYC
    • E-commerce SEO Services New York
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact