ALLEN MARKETING COMMUNICATIONS, INC - Travel, Hospitality and Lifestyle Brands PR
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact
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Emirates Airlines Case Study

Goal: Facing a rapidly-changing, highly competitive international airline industry, we were hired to help create demand for Emirates' luxury flight service to Dubai. Challenges encountered included limited advertising support and low awareness of Dubai - Emirates' hub' - as a travel destination. In addition, there was a pervading lack of general knowledge, misinformation and confusion about travel to the Middle East.
 
Strategy:
An aggressive multi-tiered BtoB and BtoC communications campaign included:
  • Visiting journalist program
  • Pre- and post-launch events in key markets, New York, Boston and Washington, DC
  • Executive spokesperson tours with top media outlets
  • News bureau with strategically-timed press releases
  • Ongoing video production to showcase the airline's in-flight passenger experiences
 
Results:
  • Exposure for Emirates has helped propel the airline to the top ranks
  • Media placements included The Wall Street Journal, The New York Times, USA Today, TIME, Forbes, Travel + Leisure, Travel Weekly and Travel Agent, among others
  • Dubai is now recognized as a global aviation hub and one of the top international destinations of the 21st Century

 




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We Would Love to Have You Visit Soon!


Hours

M-F: 8:30 am - 6 pm

Telephone

(917) 371-3753

Email

joanna@amcpr.net
  • Home
  • Travel Lifestyle Public Relations Agency Capabilities
    • Travel and Tourism
      • Case Study --Otaheti Travel
      • Case Study --Sublime Samana Hotel
      • Case Study --The Lodge and Spa at Pico Bonito
      • Case Study -- VisitBritain
    • Food and Beverage PR agency NYC
      • Case Study - Chef Darline Dorcely and "A Taste of the Caribbean Cuisine Cookbook"
      • Case Study - Alpenwild's Food and Chocolate Tours
      • Case Study - Ezekiel's Cafe
    • Non-Profit PR Agency
      • Case Study - Our Safe Houses, LLC
      • Case Study - Covenant House New York
      • Case Study - Girl Scouts of the USA
    • Wellness Public Relations
    • Lifestyle Public Relation
    • Publishing
      • Case Study - Paralympian Steve Emt and His Book "You D.E.C.I.D.E."
      • Case Study - Kimberly Morrow and 8 Pearls of Wisdom
      • Case Study - Vegetarian Times Magazine
    • Wine and Spirits PR Agency
  • Services
    • New Product Launch Marketing Plan
    • Special Event Management
    • Social Media & Digital Marketing
    • Content Marketing
    • Website Design
    • Influencer Marketing
    • Brand Development Agency
    • Media Public Relations
    • SEO Services
  • About US
    • The Team
    • International Reach
    • Strategic Partnerships
  • Blog
  • Contact