Dr Jeannie Jacobs Pivots Her Career To Become A Lifestyle Expert
Goal:
Showcased how Jeannie Jacobs, a 20 year OBGYN, pivoted her career to pursue her passion as a lifestyle expert.
Elevated Jeannie Jacobs as a go-to authority and a lifestyle expert offering consumers invaluable advice as it pertains to lifestyle, home design, cooking, fashion, DIY projects, and interior design.
Strategies:
Implemented a comprehensive PR campaign incorporating media outreach, digital storytelling, and brand collaborations to build consumer awareness for Jeannie Jacobs as a lifestyle expert.
Highlighted her journey from OB-GYN to luxury lifestyle curator as a story of passion, reinvention, and empowerment
Leveraged seasonal trends and timely topics to position Jeannie Jacobs as a lifestyle expert.
Set up speaking opportunities for Jeannie Jacobs at ForbesBlk in Austin, as well as a- marketing class at Fashion Institute Technology in New York City to talk about her journey from OBGYN to lifestyle maven.
Results:
Stories appeared in the following media outlets
Broadcast: FOX6 Milwaukee, KPRC, KTVU “Fresh LIving,” The Portia Show, WISH TV
Print: Enspire, Sheen Magazine, New York Trend NYC, and The Citizen,Houston Defender Network, U.S. News & World Report
Radio/Podcasts: KBLA “A More Perfect Union,” WVON “Buchanan and Hill Show”
Goal:
Showcased how Jeannie Jacobs, a 20 year OBGYN, pivoted her career to pursue her passion as a lifestyle expert.
Elevated Jeannie Jacobs as a go-to authority and a lifestyle expert offering consumers invaluable advice as it pertains to lifestyle, home design, cooking, fashion, DIY projects, and interior design.
Strategies:
Implemented a comprehensive PR campaign incorporating media outreach, digital storytelling, and brand collaborations to build consumer awareness for Jeannie Jacobs as a lifestyle expert.
Highlighted her journey from OB-GYN to luxury lifestyle curator as a story of passion, reinvention, and empowerment
Leveraged seasonal trends and timely topics to position Jeannie Jacobs as a lifestyle expert.
- Holiday and Special Occasions: Tips on Mother’s Day gifting, Thanksgiving budgeting, and Halloween decor.
- Family and Wellness: Strategies for managing back-to-school stress and family New Year’s resolutions.
- Luxury and Budget Balance: Affordable yet elegant home decor ideas and staycation planning.
Set up speaking opportunities for Jeannie Jacobs at ForbesBlk in Austin, as well as a- marketing class at Fashion Institute Technology in New York City to talk about her journey from OBGYN to lifestyle maven.
Results:
Stories appeared in the following media outlets
Broadcast: FOX6 Milwaukee, KPRC, KTVU “Fresh LIving,” The Portia Show, WISH TV
Print: Enspire, Sheen Magazine, New York Trend NYC, and The Citizen,Houston Defender Network, U.S. News & World Report
Radio/Podcasts: KBLA “A More Perfect Union,” WVON “Buchanan and Hill Show”