Boutique Lifestyle PR Agency Highlights Top Five Trends In Customer Relationship Marketing

Customer relationship marketing builds long-term relationships with customers through personalized experiences, loyalty programs to secure repeat business and boost sales. In today’s competitive market, it is important for businesses to cultivate and nurture the relationship with customers to secure repeat business.

Research reveals the following key insights.
 

• “Customer relationship marketing (CRM) significantly helps businesses increase sales by allowing them to better understand and target customers, with statistics showing that companies using CRM systems can see a 29 percent increase in sales, 42 percent improvement in sales forecast accuracy, and an average ROI of $8.71 for every dollar spent on customer implementation. (Source: Freshworks)
• “CRM can lead to a significant increase in lead conversion rates, with some studies reporting a 300 percent improvement.” (Source: Data Axle USA)

In this blog, Allen Marketing Communications, a boutique travel and lifestyle public relations agency based in New York City, shares four key trends in customer relationship marketing.

Disruptive AI Tools

AI is a powerful tool to help companies build a list of prospective customers. AI can match information about a product with a prospective buyer's needs.

AI also plays a pivotal role in transforming digital communication and media production, particularly in text-to-voice, voice-to-test, and text-to-video technologies. Each of these areas leverages the capabilities of AI in unique ways.

The All-Round Automated Systems

Automated systems are disrupting the marketing industry. OpenAI’s ChatGPT app has received 500,000 downloads within six days of its launch. ChatGPT permeates every aspect of marketing—market research, SEO, advertisement, video creation, and much more.

AI-driven chatbots are intelligent conversational agents capable of engaging customers with a human touch. AI-driven chatbots provide personalized responses, answer queries, recommend products, and facilitate the customer journey in a seamless and engaging manner. They can handle a large volume of inquiries simultaneously (in multiple languages) without the need for additional staff, thus reducing labor costs.

Social Media Platforms

Social media is the most significant tool for extracting individual public opinion on Facebook, YouTube, Instagram, and Twitter. Social media has become a primary tool for engaging customers from various corners of the world.

Social media can build meaningful connections with customers, help companies discover what people think about their brand, and change perceptions about an organization. It is a strategic networking tool to build connections online.

Use Omni-Channels Platforms

Omni-channel marketing is the most customer-centric method for customer relationship marketing. Omni-channel uses several platforms—electronic mail, phone, and social media—to reach your targeted audience.

Allen Marketing Communication, Inc. can help companies achieve brand and consumer awareness and ultimately repeat customers. Our team of consumer marketing professionals are here to help. Contact us today.

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.