Daycation allows individuals to enjoy the luxurious amenities of a hotel or resort for a day without booking an overnight stay.  In a post pandemic world, daycations have become more popular as individuals opt day passes to indulge in a luxury hotel’s spa rituals, swimming in a pool, gym or lounging on a daybed, cooking demonstrations, wine tastings, farm to table dining experiences and outdoor recreational activities.

Did you know . . .
 

• “Unlike typical vacationing where people require a place to sleep, individuals who go for a daycation can do so without having to make arrangements for a place to sleep for the night. This trend has especially found a footing in metropolitan regions as those within the regions seek a near getaway without so much logistics. “(Source: NBC)
• “For hotels and resorts that have adopted the daycation model, it is an additional stream of income. Day passes for their amenities help hotels generate revenues from the services that would most likely be unused by the residents of that particular location or guests who are not spending the night at the hotel. This helps optimize the use of the property while also marketing the hotel to potential future guests.” (Source: Miami New Times).
• “By saving 30 percent to 75 percent on the night room price and avoiding travel costs, our clients tend to spend 30 percent more on food and beverages, spa treatments, and other add-ons compared to the traditional overnight clientele.” (Source: DayUse)
• “From a tactical perspective, daycations are used to fully utilize the pools, spas, gyms, restaurants, and other amenities within the hotel, even if there are few guests in their rooms. For example, during the off-season or weekdays, when hotel bookings are typically lower, selling day passes allows hotels to maintain a steady revenue flow (Source: NBC).

 
In a post pandemic world, daycations present a new revenue stream for hotels and resorts to attract repeat customers looking for an escape from their hectic lives.  Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency based in New York Cit, showcases the top five daycation trends.

Hotel Day Passes

Hotel day passes allow individuals to use the hotel’s services without staying overnight at the property. Hotel passes vary from simple entry to various packages, including spa or dining vouchers.

Hotel day passes also attract new customers especially during the slower times at the hotel.

Wellness And Self-Care Passes

With awareness of mental health and well-being on the rise, many hotels are now providing day passes for services such as spas, yoga, and meditation to enhance an individual’s overall wellbeing.

Research shows that the wellness industry is “expected to reach $919 billion, which led hotels to create new packages that would allow people to experience a day of rejuvenating without needing an overnight. “(Source: Yahoo Finance)

Family-Friendly Daycations

Family resorts are a very popular daycation for parents seeking a fun day out without spending a fortune on an overnight trip. Hotels now offer kid friendly activities, facilities, swimming pools, and game rooms.

“It allows parents to understand that while they are at the pool, children are allowed to have fun under supervision, hence making the place suitable for a mini-vacation. Resorts that provide kid-friendly amenities have found a niche market with this offering.” (Source: NBC.).

Culinary Daycations

Food experiences are another opportunity for the growing daycation market. In fact, hotels and resorts are offering cooking demonstrations, wine tastings, and farm-to-table food service as a daycation experience.

This trend is very profitable for the local economy because it enables people to taste local foods during their travels. There is more interest being paid to culinary daycations, with many of them tapping into their restaurants and dining assets to capture the local and tourist markets. Research indicates that “culinary experiences significantly enhance the overall appeal of daycation packages, driving higher engagement and repeat visits.” (Source: Web in Travel)

Adventure And Outdoor Activities

Daycations are now focusing on outdoor recreational activities. Hotels and resorts are joining forces with outdoor adventure companies to present day passes for hiking, biking, kayaking, and zip-lining.  Research shows “outdoor recreational activities have seen a surge in popularity, prompting hotels to design packages that integrate these experiences into their offerings. “(Source: Yahoo Finance)

Daycations are a wonderful option for those who need an escape from their everyday life and they do not have the budget for a vacation.  It also presents a new revenue stream for hotels especially during the slower periods at the hotels.

Our team of talented travel and lifestyle public relations professionals and social media strategists can help hotel marketers tap into the growing daycation market.  Contact us today.

​By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

In today’s competitive landscape, companies often seek innovative ways to distinguish their product or services from its competitors. SEO is an effective means through which B2B firms are in a position to stand out and earn the trust of their guests.

SEO also can help in the improvement of brand visibility, lead quality, and consequently, organizational longevity.  In this blog, Yukti Digital, a partner agency for Allen Marketing Communications, Inc, a boutique travel and lifestyle PR agency based in New York City, highlights key SEO trends to deliver the best results for clients.

New Dynamics Of The B2B Buying Process

Research has shown that potential buyers often search for information about their prospective vendors online. B2B purchasers appear to be more knowledgeable and autonomous than they have been in the past.

This means that B2B companies need to be easily found during this research phase in the buying process. “77 percent of B2B buyers described their latest purchase as very complex or difficult, indicating that B2B companies must be easily found during this research phase of the buying process.” (Source: Gartner)

SEO is critical for making sure your business is visible in search results when potential consumers are searching for information relevant to your company. With proper research and keyword placement on your business’s website, you can establish your company as a go-to source for information that helps buyers as they make their decisions.

Building Credibility And Trust

SEO enhances a company’s credibility because it works on making the website more authoritative and trustworthy. This process is done through such tactics as developing relevant and informative material, getting links from authorities, and making sure that the site is well-optimized. Once your website is dominating the first pages in the search results, the brand gets recognized, and people have confidence in the particular brand.

Targeting Niche Audiences

B2B companies tend to operate in specialized markets where businesses have unique requirements and unique issues. These niche audiences can be reached easily through SEO since the goal is to optimize a certain site for specific keywords and phrases. In comparison to other forms of marketing that aim at targeting a large market that may not be relevant to one’s business, SEO ensures that one directs their business to the people who are seeking answers to certain issues.

For instance, if you offer exclusive software for the healthcare sector, you can research and target keywords associated with healthcare information technology solutions.  When a healthcare organization starts to look for software solutions, they are more likely to come across your business and become leads that are relevant to your business.

Driving Long-Term Growth

Another major benefit of SEO is that it focuses on the long-term growth of the business. Although other marketing strategies such as paid ads may yield results immediately, they are always more costly because you need to place regular ads.

SEO, on the other hand, is more of a long-term investment that can continue to yield results. Once your website ranks for the desired keywords, companies will see the organic traffic since businesses are not spending any additional amount of money on pay per click.
 
Moreover, SEO continues to amplify its effects in the long run and is not a one-time endeavor. SEO has significant implications because as the site becomes more authoritative and more pages obtain high rankings, organic traffic, leads, and conversions go up. Such long-term growth potential makes SEO a must-go strategy for B2B businesses that seek to create long-lasting success.

Enhancing User Experience

The user experience is an important intersection between SEO and B2B marketing. B2B buyers prefer websites that are easy to use and offer valuable content; most search engines rank such sites highly. For instance, SEO practices include enhancing website structure, speed, mobile responsiveness, and overall usability, which are aspects of UX.

It means that SEO and UX are the two strategic approaches that can help B2B companies develop websites that are easy to rank while offering a positive user experience. The combination can result in increased engagement levels, more time spent by users on the site, and subsequently more conversions. In a B2B setting, where the sales cycle tends to be long and includes multiple interactions, the usability of the sales platform can have a huge impact on the purchase decision.

Supporting Content Marketing Efforts

Content is essential for B2B companies because it helps them showcase their knowledge, share tips, and offer solutions to prospects in need. However, even if the content is great, people must come across it in the hope of making it influential. This is where SEO comes into play.

Through the integration of SEO and content marketing, one can drive traffic and generate leads. Search engine optimization involves enhancing the ability of your content to be indexed and found by search engines using relevant keywords. Also, SEO makes it possible to organize and format your copy in a way that optimizes it to appear in rich snippets, answer boxes, or any other aspect of the SERP.

Also, SEO assists in identifying content weaknesses and possibilities with the help of search data. This enables you to develop content that meets the needs and challenges of your target market, thus enhancing the effectiveness of your content marketing strategy to meet the general business objectives.

Measuring Success And ROI

One of the major issues identified in B2B marketing is how to measure and quantify the effectiveness of the strategies being used. SEO provides measurable, tangible results that enable you to track the effectiveness of your strategy and make informed decisions. Marketing tools such as Google Analytics, Google Search Console, and other SEO tools present information on traffic, ranking, conversion rates, and so on.

According to a survey, “61 percent of B2B marketers reported that SEO metrics are crucial for demonstrating ROI to stakeholders.” (Source: Ascend2). These metrics allow businesses to continuously refine their strategies based on what works, ensuring that their marketing efforts are both effective and accountable.

Adapting To Industry Changes

B2B is not a stagnant market, as there are always emerging technologies, trends within the market, and customer expectations that are usually dynamic. SEO is a constantly evolving field that negates these changes and keeps your business fresh and competitive. Through the constant modification of search engine algorithms to deliver the best results of its search engine to users, it is important to be updated with these aspects of change.

It ensures B2B companies are capable of funding the changes in the industry as a result of funding SEO services. Whether it is focusing on new features introduced by search engines, shifting towards mobile, or using new forms of content, SEO allows for constant adaptation of strategies and objectives to develop in response to the dynamic world of the web.

Our SEO specialists can help companies build a strong online presence that supports your business goals and ensures long-term success. Contact us today.

​By Sanjay Poddar, founder Yukti Digital, and consultant to Allen Marketing Communications, Inc.