In this day and age, social media can boost the popularity of an individual, product or company. All it takes is one viral post and BAM you're on the map, just like that!
TikTok has taken the world by storm during the last couple of years. In fact, TikTok has been instrumental in creating trends, especially dance crazes and number 1 billboard music hits with one viral video.
During the COVID-19 pandemic, business owners are always looking for innovative ways to stay open, run smoothly and attract new customers during an era of social distancing and lockdowns. TikTok presents an opportunity to grow a business due to the social media app’s algorithm geared towards individual people on the app.
Allen Marketing Communications, Inc., a boutique travel and lifestyle public relations agency, shares key insights about using TikTok to build brand and consumer awareness during this epidemic.
Did you know . .
Here are a couple of tips for business and savvy marketers to reap the benefits of TikTok.
During this pandemic, TikTok is an instrumental social media platform especially for Gen Zers to discover the people behind the business. TikTok users are keen to support local businesses and find cool, new spots to check out even during this epidemic.
Our travel and lifestyle public relations professionals are here to help. Give us a call.
By Maria Flouskakos at Allen Marketing Communications, Inc.