Choosing the correct color scheme for your website is as important as choosing the name for your business or brand. The impact that it can bring is uncontested.
Our a boutique travel and lifestyle public relations agency has teamed up with Webster Solutions, a partner agency, to provide insights on how the best color coordination for your website can improve the number of visitors to your website and ultimately, help with conversion.
The Importance of Colors in Websites
Just like when it comes to businesses, colors play an important factor for websites. For instance, fast food chains and food-related businesses take advantage of the psychological effect of colors, which in some cases would trigger hunger or even activate particular cravings.
Colors would also play an important role when it comes to clients and audiences, as it could affect what they will buy. The color association should never be underestimated, and if you want to be able to unlock the full potential of colors, you must do your research depending on what business you’ll be implementing on the website.
Choosing the Color Scheme for Your Website
The color scheme of your website should always depend on the industry or type of business that you’re running. Certain colors are also associated with specific attributes; for instance, purple is highly related to royalty or prestige, and so does gold. Having that specific feel can be easy to understand, but if you’re having a hard time, it’s worth doing your research through the internet.
Pastel colors are also worth mentioning as they are starting to take over, and are even being used by websites that are trying to break the status quo. Pastel colors are mostly used to deliver a gentler vibe, but they can be also used as a good display if you just want to make your website clean and smoother to look at, regardless of what industry you are in.
Still, appropriation of colors to your industry is important and should never be taken for granted.
Use References from Existing Businesses and Products
There are already a ton of branding that are using colors as one of their main identities, and if you don’t want to do hardcore research, referencing them may be more than enough. For instance, Coca-Cola is widely associated with the color red, and so does Nintendo. Both of which are trying to solicit a fun and exciting vibe with their branding.
The same can be said with Walmart and American Express, but in this case, they are saying that their brand can be trusted, it’s a way of reassurance. Knowing this, you’ll have an easy and foolproof guide on what color combination you’ll use for your website. Referencing is not necessarily copying, it’s more like an inspiration.
After choosing your primary colors, you should be thinking next about the background of your website since it will be the one that will take most of the space on the website and you don’t want it to be out of place.
One of the safest bets is choosing a muted variation of your main color. You can also opt into using white or black backgrounds depending on what would suit best with your primary colors. A lot of websites use this and it has been proven to retain audiences and also enable more conversions.
Finally, you have to decide about your typeface setup. However, you shouldn’t be stressing much about this one as going by the default black color is more than enough. There are some cases where fonts are colored differently, but most of them are only used for gimmicks.
In this case, you’ll be the judge and adjust accordingly depending on your chosen background color.
In conclusion, colors are the heart of a website. They don’t just improve them, but they make them. To further make this strategy effective, we advise that you do your research and use online tools to make your decisions a lot faster and more effectively.
Some websites provide pre-made color combinations and ready-made color schemes that you can pick up and have ready for your website.
By Vishal Dudhal, partner, Webster Solutions and consultant for Allen Marketing Communications, Inc.