October is Vegetarian Awareness Month, a national celebration of a meatless diet and healthy lifestyle. Some individuals become a vegetarian to adopt a healthier way to eat or to avoid hormones typically used in animal foods. Others choose a vegetarian diet due to their personal beliefs -- religious, animal rights, or environmental.
“Plant-based food retail sales were worth $7 billion in 2020, posting a 27 percent growth rate overall for products that specifically replace animal-derived options, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association (PBFA),” according to Food Dive.
Research also shows a plant-based diet has major health benefits such as reducing risk of cancer, lowering blood pressure, preventing type 2 diabetes and promotes bone health. Allen Marketing Communications, Inc., a boutique food and beverage and lifestyle public relations raises awareness for a vegetarian diet in honor of Vegetarian Awareness Month.
A vegetarian, by definition, is someone who does eat meat due to religious, animal rights, or environmental reasons. Over the years, the definition of a vegetarian has expanded to include the following.
The Covid-19 pandemic has reinvigorated interest in a vegetarian diet as a natural way to boost one’s immunity. During the last year, fast food establishments have expanded their menu offerings to include more vegetarian choices for customers.
Health conscious consumers can simply use the vegetarian options listed below to reap the benefits of a vegetarian diet.
In honor of Vegetarian Awareness Month, it is worth noting that Vegetarian Times magazine is a trusted source for information as it pertains to getting the necessary proteins and nutrients from a vegetarian diet. In recent years, a vegetarian diet has become trendy as innovative food companies have introduced plant-based burgers, chicken, fish, pork and sausage on the food market.
Our food and beverage and lifestyle public relations professionals are here to help food and beverage marketers raise awareness for vegetarian products. Give us a call.
By Athanasia Gouvatsos at Allen Marketing Communications, Inc.