We carefully develop strategic public relations programs to generate brand and consumer awareness for clients in consumer products, food and beverage, spa and wellness, travel and hospitality industries. Our custom PR programs succeed in breaking through the clutter and stand out from the crowded marketplace.
So, how do you create an integrated marketing campaign to inspire first time and repeat visitors to experience your food and beverage, travel and hospitality, spa and wellness products or services?
Media Audit -- Our boutique PR company undertakes an in-depth media audit to assess the level of awareness for new clients and existing clients. The general and specific questions help us to discover the clients’ name recognition in their particular sector, research and assess journalists’ thoughts about their competitors, as well as gather feedback about what has worked and what has not worked for them in the past. Our close relationship with editors and reporters enables us to provide invaluable insights to develop thoughtful programs to capture their share of the market in the highly competitive landscape.
Search Engine Optimization (SEO) and PR Synergy – Our strategic public relations company understands the importance of having keywords interwoven throughout the site while getting those golden backlinks to increase our consumer products clients’ rankings in Google.
Brand Messages – Whether we are developing programs for our consumer marketing clients, our team of talented public relations professional create programs to truly spotlight the unique selling points for our clients. It begins by developing brand messages, which are interwoven into all written, and verbal communications to create an emotional connection that will resonate with potential customers.
Media Relations – We implements a proactive and reactive media relations strategy to keep our clients top of mind with journalists. We often tap into current emerging trends to make our clients timely and topical and to position them as industry leaders in their industries.
Our team creates a thoroughly mapped out media relations program with targeted press releases and pitch letters to our editorial contacts. This keeps our clients top of mind in the media.Although we strive to set up in-person or phone interviews for our clients, there are many stories that results from reprinting press releases verbatim in their column.
Desk Side Visits – The one on one appointments with reporters at their office or for breakfast, lunch or tea or coffee plays an invaluable role in keeping clients top of mind with the press and to educate them about what’s new with our clients.
Cause-Related Marketing – Our savvy team truly believes cause-related marketing campaigns are highly effective for consumer product companies especially companies in the wine and spirit industries, as well as the charitable 501 © non-profit. We often brainstorm with our clients to find the right non-profit whose mission aligns with their corporate philosophy. When you implement an effective cause-related marketing program, it is a win-win opportunity because 1) elevates the profile for both entities and 2) raises funds for the charity by having a percentage of sales donated to a particular cause.
Trade Shows –Depending on our clients’ budget and the industry, trade shows are effective way to meet one on one with consumers, potential buyers and press to educate them about the new developments with a particular product or service.
Product Sampling – In the case of food and beverage and wine and spirit clients, we incorporate product sampling events into our overall program. In-store promotions enables brand ambassadors to meet one on one with the public 1) to educate them about the unique features and 2) to inspire them to taste the product.
Consumer Promotions – Our NYC PR company leverages consumer promotions with financial service companies such as banks and credit cards, jewelry companies, sports teams as way to extend our clients reach and help them tap into new markets.
We arrange for our clients to receive tremendous exposure through the traditional media relations, desk side visits, digital advertising, sales promotional items (banners and posters) social media outreach, and of course, a sweepstakes.Sweepstakes are invaluable for producing a database of consumers interested in a particular product or travel service.Our clients can cultivate and nurture these prospects with information about special offers and promotions.
Social Media Outreach – Frequent posts on new developments, limited time offers, special promotions, new and signature spa treatments and innovative cocktails keep your community engaged and connected with your brand on Facebook, Twitter, and Instagram. Blogging is also another effective social media marketing tool to increase your SEO ranking with Google.
Our boutique public relations company maintains an open line of communication with our clients to assess the campaigns’ impact on our clients’ brand and consumer awareness.